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Growth Hacker Marketing - by Ryan Holiday (Paperback)

Growth Hacker Marketing - by  Ryan Holiday (Paperback) - 1 of 1
$9.99 sale price when purchased online
$18.00 list price
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About this item

Highlights

  • A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book.
  • About the Author: Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life.
  • 176 Pages
  • Business + Money Management, Marketing

Description



About the Book



"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--



Book Synopsis



A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.



Review Quotes




"An invaluable tool for ad executives, engineers, and entrepreneurs alike." --Nir Eyal, author of Hooked

"Finally, a crystallization and explanation of growth hacking in easy-to-understand terms--and better, real strategies and tactics for application." --Alex Korchinski, growth hacker at Scribd

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." --Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too." --Jason Harris, CEO of Mekanism



About the Author



Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; The Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.
Dimensions (Overall): 7.7 Inches (H) x 5.0 Inches (W) x .4 Inches (D)
Weight: .25 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 176
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Portfolio
Theme: General
Format: Paperback
Author: Ryan Holiday
Language: English
Street Date: September 30, 2014
TCIN: 79275140
UPC: 9781591847380
Item Number (DPCI): 247-23-6608
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.4 inches length x 5 inches width x 7.7 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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5.0 out of 5 stars with 1 reviews
100% would recommend
1 recommendations

Phenomenal

5 out of 5 stars
Thumbs up graphic, would recommend
Angel Amparo - 2 years ago, Verified purchaser
It completely changes your mindset on marketing!
Did you find this review helpful?

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