Hard Asks Made Easy - by Laura Fredricks (Paperback)

Book Synopsis

The things you really want in life are often the most difficult to ask for. Best-selling author and speaker, ASK expert Laura Fredricks knows that, and she knows how to ask anyone for anything with comfort, confidence, and ease. After raising more than $1 billion for nonprofits, businesses, and individuals, Fredricks has developed an approach that works for anyone making a hard ask like:
*Asking for money
*Asking for love
*Asking for help
*Asking for forgiveness

These are just a few of the Asks Fredricks will show you how to navigate, using her 5 Laws on Asking and her never-fail ASK formula. She'll also help you identify which type of asker you are and show you the advantages, challenges, and refinements with each type so that you can perfect your own asking style.

With a successful background in law and philanthropy--careers known for making the toughest and biggest asks, Fredricks has earned her reputation as the ASK expert, the go-to person businesses and individuals turn to for guidance. Hard Asks Made Easy is a must for anyone who wants to ask and get exactly what they need and deserve.

From the Back Cover

How to ask for what you want--
And get it!

Asking for anything can be difficult, but those hard asks--promotions, love, money, help--the ones that have you thinking and re-thinking in your head, biting your nails, and finding excuses not to ask, require a planned and proven approach. ASK expert Laura Fredricks understands the psychology of asking. She's raised more than a billion dollars for her clients, and in this, her most important book yet, she'll walk you through the process, starting with identifying what kind of asker you are. Laura comes from successful careers in industries known for making the toughest and biggest asks--law and philanthropy--and now she's sharing that insider knowledge with you. In this book, she points out the devils that keep you from asking, and she shares her 5 Laws on Asking that will guide you through every ask, regardless of how challenging, anxiety-provoking, or downright scary. With Laura Fredricks as your ASK expert, you'll be able to apply power asking to every aspect of your life.

Review Quotes

"Laura empowers you to understand the superpowers you already have and how to take advantage of those strengths. I've seen her work with our senior leaders to our young professionals and they all walk away more confident with their asks."
Maura Regan
President, Licensing International

"Ask this hard question: What can I do to bring happiness and fulfillment into my life? Get this easy answer: Read "Hard Asks Made Easy."
Jonathan E. Mitchell
Private investor, Philanthropist

"I used 'Laura's 5 Laws on Asking' and not only did I get the CEO position, I got the salary I wanted. What are you waiting for?"
Sarah Leonard
CEO, Steamboat Springs Chamber

"Laura empowers us all to overcome our fears before those hard conversations that we need to so often have in life. I hope all my patients read Hard Asks Made Easy because the more questions they ask me, the better I can serve them."
Armin M. Tehrany, MD
Founder, Manhattan Orthopedic Care and Precision Cut Productions

"Laura has taught me to ASK -- to stand up for myself and stand firm. The skill of self-advocacy is priceless."
Caroline Baulig
Twenty years old

"Hard Asks Made Easy beautifully encompasses principles that I employ in my Upper West Side, NYC practice to help individuals, couples, and families heal relationships at home, improve them in the workplace, and build bridges to the outside world."
Patti German, ME.D., LMFT,
Marriage and family therapist, NYC

"Hard Asks Made Easy has taught me to know my audience before skillfully delivering my ask which has made a world of difference for the success of my business. The skills I have gained from this book have also strengthened my partnership with patients. This is a MUST-READ!"
Joan Monaco, MD, MS
Plastic and reconstructive surgeon, NYC

"In my working with people and their finances, as well as my role as one of the founding family members of the Ohr-O'Keefe Museum of Art, Laura's book has definitely taught me the Art of the Ask Conversation, so I can best serve my clients and museum supporters."
Justin O'Keefe, CLU, ChFC, CAP, LFD
CEO, and Founder, The Memorial Asset Protection Plan

"Laura is masterful at getting exactly what she wants. If you want to build the skills and confidence needed to get what you want, your first step is diving into Hard Asks Made Easy."
Jessica Cunningham Akoto
CEO, KIPP Philadelphia Schools

"Hard Asks Made Easy reminds us how powerful asking can be. I love when my clients ask me the hard questions, it's the only way I can help them make their best financial decisions for themselves and their family."
Rorrie Gregorio
Partner, Family office leader, National accounting firm

About the Author

The ask expert, LAURA FREDRICKS, JD, trains and coaches individuals, businesses, and nonprofits on how to ask. She comes from successful careers in industries known for making the toughest and biggest asks--law and philanthropy. Laura's Five Laws on Asking and her prior six books have helped hundreds of global executives, industry trailblazers, marketing and communication leaders, boards, fundraisers, entrepreneurs, teenagers, artists, philanthropists, and everyday people get their best professional and personal life possible, just by asking. She is the recipient of the Ralph E. Chamberlain Award for extraordinary leadership in the field of fundraising and lifetime of service to the profession and the New York Nonprofit Network's 50 Over 50 Award for excellence in media and philanthropy.