New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Hello Cake Water-Based Personal Lubricant - 8 fl oz - 2 of 4Hello Cake Water-Based Personal Lubricant - 8 fl oz - 3 of 4Hello Cake Water-Based Personal Lubricant - 8 fl oz - 4 of 4
Hello Cake Water-Based Personal Lubricant - 8 fl oz - 1 of 4

Hello Cake Water-Based Personal Lubricant - 8 fl oz

$9.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Ultra-moisturizing lube made to hydrate your most intimate areas.
  • Free from dyes, parabens, fragrances, alcohol, sulfates.
  • Safe to use with natural rubber latex condoms and polyisoprene condoms.
  • Non-sticky and easy to clean. You get all the moisture and none of the ick.
  • Made in the USA and manufactured under strict FDA guidelines.

Description

Hello Cake's Water-Based Lube is made from organic, good-for-you ingredients that help hydrate your most intimate areas. The nourishing water-based formula is gentle and keeps your pH balanced. Vulvas & vaginas are loving this! Leave sticky lube in the past! Water-Based Lube gives you all of the moisture, with none of the ick. Grab your partner or your favorite toy, and get ready for a hydrating playtime experience. Hello Cake is a sexual wellness brand helping couples have more fun sex across America. All Hello Cake condoms, lubricants, sex toys, enhancers and more are made of the highest quality ingredients and available at everyday affordable price points. Because at Hello Cake, we believe in helping you have more fun sex.
Scent: Unscented
Health Facts: Water-Based
Product Warning: Adult Use Only
Product Form: Liquid
Package Quantity: 1
Net weight: 8 fl oz (US)
TCIN: 90964149
UPC: 850017395091
Item Number (DPCI): 245-03-0299
Origin: Made in the USA and Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), propanediol, gluconolactone, hydroxyethylcellulose, sodium benzoate, citric acid

Allergens & Warnings:

Warnings: If irritation or discomfort occurs, discontinued consult a physician. Very slippery on surfaces. Clean spills immediately. Keep out of reach of children and pets. This is not a contraceptive or spermicide.

Shipping details

Estimated ship dimensions: 6.3 inches length x 1.6 inches width x 1.3 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does it arrive in discreet packaging?

submitted by An - 1 month ago
  • A: All of our orders are shipped using discreet packaging so no one will know whats in your Cake order besides you.  Our packages arrive in a standard brown box or bubble mailer, free from branding on the outside. The shipping label will say from “HC,” but that is the only identifying mark on the exterior of the packaging We also only appear on your billing statement as "HC Inc."

    submitted byHello Cake Team - 10 days ago
    Brand expert

Additional product information and recommendations

4.2 out of 5 stars with 114 reviews
quality: 2.38 out of 5
value: 2.63 out of 5
30% would recommend
10 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2026

Don't.

0 stars. Feels like chemicals burning your skin off. Absolutely would not recommend to anyone!
1 reply from Hello Cake Team team - 10 days ago
We're so sorry to hear this happened! We appreciate your feedback and will pass this along to our product team. If you haven’t already, please reach out to our team at http:://help.hellocake.com so we can try and make things right.
anothermom
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase

(no review title)

Makes things way better
1 reply from Hello Cake Team team - 15 days ago
Amazing! Thank you so much for sharing your experience!
Lenny
quality: 4 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026

Burns!

Burned really bad after a few minutes and had to wash it out.
1 reply from Hello Cake Team team - 10 days ago
We're so sorry to hear this happened! We appreciate your feedback and will pass this along to our product team. If you haven’t already, please reach out to our team at http:://help.hellocake.com so we can try and make things right.
Okami
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
3 out of 5 stars
14 February, 2026
originally posted on hello cake
Image

I'm done but at what cost

The lube is fine, but has a distinct smell that i do not enjoy
J X.
1 guest found this review helpful. Did you?
5 out of 5 stars
10 December, 2025
originally posted on hello cake
Image

This lube rocks

This lube helped me make love to my wife crazy style
John
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase

Burns!

Consistently caused a rash and burning sensation. Target would not return as past 90 days..
1 reply from Hello Cake Team team - 4 months ago
We are sorry this is happening! Please reach out to our team at http:://help.hellocake.com so we can further assist you.
AG
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase

Sticky & Dry

Dried up super quick and was very sticky.
1 reply from Hello Cake Team team - 6 months ago
We appreciate you letting us know! We're sorry you didn't have a great experience with this one. Please reach out to our team at http:://help.hellocake.com so we can try and find something that might work better for you.
rylee j
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase

Easy, Clean, and Hardly Messy.

Great product! Recommend using small amounts at first because it works well. The best part: the formula of this product is water-based and easy to clean up.
1 reply from Hello Cake Team team - 6 months ago
Amazing! Thank you so much for sharing your experience!
Draculabus
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
16 June, 2025
originally posted on hello cake
Image

Great lube!

The lube is wonderful. The lube lasts, keeps my handy slippery, and washes off easy.
Michael F.
1 guest found this review helpful. Did you?
2 out of 5 stars
18 May, 2025
originally posted on hello cake
Image

Ouch! Burning

Started out really good to use but soon after started burning bad, wish it would have worked better for me!
Hailey
3 guests found this review helpful. Did you?
4 out of 5 stars
26 March, 2025
originally posted on influenster.com
Image

Squeaky clean fun

[This review was collected as part of a promotion.] This product works great, I like that it’s unscented and has minimal ingredients. (It’s free from alcohol, dyes, parabans, sulfates!) I also appreciate that it’s water based and has an easy to use squeeze top. Overall it does exactly what it’s meant to do, and I have no complaints
lenziw_5332
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2025Verified purchase

Dries to fast

Not great at all. I understand this is waterbased but it might as well be water. It dries extremly fast and does not prevent friction
1 reply from Hello Cake Team team - 1 year ago
We are sorry you didn't enjoy this one! Please reach out to our team at http:://help.hellocake.com so we can send you a replacement.
Bradford
quality: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
25 February, 2025
originally posted on hello cake
Image

The best

The best lube for the price and the best thing it last a long time and it's not sticky like syrup
Tito v.
2 guests found this review helpful. Did you?
5 out of 5 stars
23 February, 2025
originally posted on hello cake
Image

Not messy at all

Love the lube. I use on myself and bought my boyfriend the double sided striker and it’s a nice pair with it
Kate
1 guest found this review helpful. Did you?
5 out of 5 stars
10 February, 2025
originally posted on influenster.com
Image

Good

[This review was collected as part of a promotion.] Very nice presentation and package, this water-based lubricant has a light texture, is free of odor, gluten, parobenes, alcohol and sulfates. It is effective for your use and has a good price.
cans3_7591
2 guests found this review helpful. Did you?
4 out of 5 stars
6 February, 2025
originally posted on influenster.com
Image

Bigger bottle, less sticky

[This review was collected as part of a promotion.] This product is better than a lot of other lubes we have tried. It doesn’t feel as sticky as many of the others do. And the bottle is much larger than many of the others on the market. Unfortunately I have had a hysterectomy and just turned 50 so I am having more trouble than I should with feminine things. As to say wether this is better in that department is hard to tell because sex is difficult any way b
penguinlovermathews_2157
2 guests found this review helpful. Did you?
5 out of 5 stars
31 January, 2025
originally posted on influenster.com
Image

HOT! HOT!

[This review was collected as part of a promotion.] This had me wanting a second round instantly proves the effectiveness!!! No funky smell. The packaging is pretty convenient. The texture felt very natural.
nodesiredlogin_1214
Did you find this review helpful?
2 out of 5 stars
22 January, 2025
originally posted on hello cake
Image

dries quickly

compared to the swiss navy brand water-based lube, much more watery and doesn’t last nearly as long
Jack V.
1 guest found this review helpful. Did you?
4 out of 5 stars
20 January, 2025
originally posted on influenster.com
Image

Solid product

[This review was collected as part of a promotion.] I liked the value size of this lube; when testing it with a toy, my skin did not react (always a plus). It did not dry me out either, which is an issue I’ve had with other types. Would recommend overall.
tammyla9fd_9672
1 guest found this review helpful. Did you?
3 out of 5 stars
15 January, 2025
originally posted on influenster.com
Image

Not Long-Lasting, But Not Sticky Either

[This review was collected as part of a promotion.] As someone who works at a sex toy store, I’ve heard plenty of complaints about water-based lubes not lasting. I tested Hellocake by rubbing it between my fingers, and it lasted about two minutes before getting sticky. While it doesn’t go on sticky like others, it’s not the best choice if you need something long-lasting.
queenstace117_6913
4 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy