Instant Enriched Long Grain White Rice - 14oz - Good & Gather™
Only at target
$1.59 ($0.11/ounce)
In Stock
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About this item
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- $1.79($0.21/ounce)was $1.99 New lower price4.4 out of 5 stars with 393 ratings
- $2.99 - $7.41Select items on sale4.7 out of 5 stars with 161 ratings
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Guests are saying
This rice product offers a convenient and affordable option for guests looking for quick meal solutions. Many appreciate its fluffy texture and great taste, making it a favorite for various recipes. However, some guests have experienced issues with quality, such as inconsistent cooking results and unpleasant flavors. Overall, it serves well for busy lifestyles, especially when paired with other dishes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 647 reviews
quality: 3.47 out of 5
taste: 3.41 out of 5
value: 3.76 out of 5
55% would recommend
38 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2026Verified purchase
White rice
Easy to use, tastes great cooks easy cooking
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2026Verified purchase
Great price for great quality
This is a great cheaper option compared to other brands without losing quality. I have not noticed a difference in taste or quality compared to more expensive options.
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026Verified purchase
(no review title)
love this rice! it turned out fluffy and perfect
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
(no review title)
This is my favorite brand now. It cooks faster, tastes great and is cheaper.
1 out of 5 stars
1 March, 2026Verified purchase
(no review title)
Terrible rice
1 out of 5 stars
Thumbs down graphic, would not recommend
11 February, 2026Verified purchase
so disappointed on my recent order on Feb 6
well for the first time half of my order was missing . smh became fedex had never reboxed and removed half my order. I will have to shop else where
3 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
In between bag rice and raw rice
I grew up on 10 minute bag rice, and recently began to make traditional white rice. I like mostly how fluffy it is, but the cooking process is slightly inconvenient. I bought this to see if it would be a middle ground and it is. A major complaint for me is that the rice grains are short and small. It paired well with my turkey, cabbage, and gravy.
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Good quality
It cooked nicely, was the perfect amount for two days of rice for my family of 4, and was very fluffy.
2 out of 5 stars
23 November, 2025Verified purchase
(no review title)
Had a weird oatmeal taste to it
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025Verified purchase
Love It!
Great rice, especially for the price
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2025Verified purchase
Misleading Advertising
False information listed on the box. States there are supposed to be 9 half cup servings in the box (so 4 and a half cups). The box only measures out to have 3 1/2 cups or 7 half cup servings. Seriously!?! As a working parent attempting to meal plan and have this happen (unable to make recipe due to this shortage) you have highly in-convinced my family. Be truthful with what you are selling. So exhausted with companies shorting their product.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2024Verified purchase
Something has changed for the worse!
This is the second and last box I will buy! This rice used to be delicious- the last 2 boxes have been crunchy and the grains are so small! Yesterday there were un-hulled pieces in the rice I cooked. I thought it was a piece of wood!
2 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2024Verified purchase
Wouldnt recommend but was in a rush
Low quality and following directions rice is not fully cooked
3 out of 5 stars
12 August, 2024Verified purchase
Don't know what happened with this batch.
This batch seems to be all broken rice. Didn't realize until I started getting into the box and was wondering why it looks like couscous.
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2024
Love
Really good rice go through it fast !
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2024Verified purchase
Good Quality Rice
My husband loves this rice, it's easy to prepare and taste as good or better than the higher priced brand name Instant rice. I generally order 2-3 boxes in a pickup order but this last order the rice was shown as available onlne but when I received my ready to pickup notice the Rice was not available, This is happening more and more. Target needs to update the online site. I want to order the rice, it's showing available but I'm sure it's not.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2024
Tastes bad!
Target didn’t have what I usually buy so I bought this instead, bad idea! This rice tastes like cardboard box. It tastes old too!
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2024Verified purchase
Wonferful Rice
This is our go-to rice and we go through it like crazy! Delicious.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2023Verified purchase
Not Great
Weird, clumpy texture probably similar to cauliflower. Not soft and fluffy. Tried cooking it both ways on box and still was not great. Smelt funny every single time as well.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2023Verified purchase
Good, Basic Rice. Great Price!
We are always pleased with this rice. It cooks up nicely and is not mushy. We have never had a problem with excess water or an off taste. I sometimes cook this rice (yes, even instant rice) in the Instant Pot, so that could make a difference. It is always light and fluffy.