Instant Brown Rice - 14oz - Good & Gather™
Only at target
$1.39 ($0.10/ounce)
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4.3 out of 5 stars with 237 reviews
quality: 3 out of 5
taste: 2.87 out of 5
value: 3.13 out of 5
42% would recommend
19 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2026Verified purchase
Awful
Awful!! Probably plastic not real rice!
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
(no review title)
great taste, easy preparation
1 out of 5 stars
14 November, 2025
(no review title)
why is the cooking instructions picture not included. so dumb. makes me so angry. like thats the inforamation that i would need.
5 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2025Verified purchase
tostadas, rice
perfect for hiking or for frying in oils for crisps rice. is good for a quick soak meal, add room temperature or hot water let sit for soaking then heat for a few minutes to soften the grains either in a microwave or on the stove is good for fried rice.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2025Verified purchase
This is not instant rice.
This is not instant rice. Instant rice implies that it should only take a couple of minutes to cook and absorb water. This is straight-up brown rice. When you look at the directions on the box, it is the same directions for cooking regular brown rice. This is just plain brown rice.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2024Verified purchase
Rancid box
The box was completely rancid. I had to throw the whole thing away. It’s a cheap item but annoying to purchase something and plan to use it and not be able to because it’s bad. Just unacceptable.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2024Verified purchase
Do not buy
This never cooks correctly. Thought it was a fluke my first time but the second time it was still too hard and beyond saving. Went straight in the trash.
1 out of 5 stars
14 June, 2024Verified purchase
Not instant
False advertisement it is not instant like other instant rice brands
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2024Verified purchase
Delicious
I love this rice, it’s delicious! It works well to cook with and we always have it in our pantry.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2023Verified purchase
Brown rice that actually tastes good
I've tried making regular brown rice but it's never turned out well. This stuff actually has a good texture and is fluffy, not to mention it tasted great. I will say that you do need to cook it a few minutes longer than what the directions say for all the moisture to be absorbed.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2023Verified purchase
Absolutely not
Never cooks correctly
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2022Verified purchase
Yummy and faster yhan my rice cooker
Easy and delicious! I used my Pampered Chef microwave bowl and the rice turned out great!
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2022Verified purchase
Quality and convenience
Qualify rice, I would buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2022Verified purchase
Easy- Tasty- Nutrition- Zero Sodium
Love it! Easy to cook and combine with any kind of vegetables.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2022Verified purchase
Not at all instant..
I should have read the reviews prior to buying. I normally make regular rice & thought this would be a nice (quicker, easier) change. nope. took longer to cook than regular kind, and still didn't taste good.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2022Verified purchase
Avoid
Never cooks correctly
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2022Verified purchase
Good rice product
Instant brown rice is very nice for saving time in meal prep, but still providing a nutritious part of a healthful meal.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2021Verified purchase
Very bad
This brown rice never cooks right. Will will now only buy name brand.
1 out of 5 stars
18 November, 2021
does not cook
will not cook according to instructions on box ...
3 out of 5 stars
1 October, 2021
Carbs
It's interesting why minute rice brown rice is 18 carbs per 1/4 cup serving but this brown rice is 34 carbs per 1/4 cup serving. I thought all brown rice was the same but maybe there's a difference I'm not aware of. Most people probably won't care but I have to watch my carbs for health reasons and I thought it was interesting.