Introducing Fashion Theory - 2nd Edition by Andrew Reilly

About the Book

"A concise introduction to fashion theories, covering cultural, social, and individual influences on fashion and how the fashion system works. Get up-to-speed with ... theories like scarcity and conformity through practical examples and accessible case studies. [The book] makes complex concepts easy to digest [as you] learn about the different ways a style can become a fashion and how it can spread or decline"--Publisher marketing.

Book Synopsis

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.

- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity

- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption

- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Review Quotes

"Introducing Fashion Theory: From Androgyny to Zeitgeist illustrates the scholarly study of fashion in addition to helping students and fashion professionals understand the complexity, meaning, and direction of fashion. Using historic, cultural, and current fashion examples, the book helps explain our everyday clothing habits and the paradoxical nature of fashion" --Nancy J. Rabolt, San Francisco State University, USA

About the Author

Andrew Reilly, PhD, is an Associate Professor of Fashion Design and Merchandising at University of Hawaii, Manoa, US.