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Apple iPhone 17e - 2 of 4Apple iPhone 17e - 3 of 4Apple iPhone 17e - 4 of 4
Apple iPhone 17e - 1 of 4

Apple iPhone 17e (256GB) - Soft Pink

4 Questions
Price Varies
ColorSoft Pink
Storage Capacity256GB

Out of Stock

Free & easy returns
Free & easy returns
Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.
  • ACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings.³
  • DESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.
  • STUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read. And the seven-layer antireflective coating reduces glare—even in bright sunlight.¹
  • ALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end. Charge fast with USB-C and now with MagSafe.²
  • FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.⁴
  • A19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.
  • TWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.
  • MORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.
  • SATELLITE FEATURES—If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁵ In a severe car crash, iPhone can call 911 when you can’t.⁶
  • IOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.⁷
  • PRIVACY—Use Face ID to securely unlock, sign in, and pay.

Description

iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life, and 256GB starting storage.

Legal

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
³Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see https://support.apple.com/121115#visual-intelligence.
⁴Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.
⁵Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁶iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
Dimensions (Overall): 5.77 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: .37 Pounds
Product Model: Apple iPhone 17e
Electronics Condition: New
Electronics Features: Facial Recognition, Mobile Hotspot, Picture-In-Picture, Voice Control, Super Retina XDR Display, eSIM Supported, Built-In GPS, Automatic Focus, Rear-Facing Camera, Orientation Sensor, Haptic Feedback, Dual eSIM, Bezel-Less, Touchscreen Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 1170 x 2532
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: 5G, Bluetooth 5.3, Wi-Fi 6 (IEEE 802.11ax)
Screen Size: 6.1 Inches
Processor Speed: 6 GHz
System RAM: 8 GB
IP rating: IP68
Processor model: A19
Camera Megapixels (Front Facing): 12 MP
Features: Security: Facial Recognition
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 11, 2026
TCIN: 94894559
UPC: 195951041179
Item Number (DPCI): 255-14-1084
Origin: Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.53 inches length x 3.52 inches width x 1.024 inches height
Estimated ship weight: 0.718 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What if you have a different provider than AT & T? Can you purchase this phone?

submitted by karen - 6 months ago

  • A: You would need to contact AT&T at att.com/deviceunlock after the phone is purchased. If it is fully paid off, they will most likely unlock it right away. Otherwise, usually have to wait 30-60 days.

    submitted bysean - 5 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, This phone is locked to the AT&T service provider. You would need an iPhone labeled Unlocked for it to work on any service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 6 months ago
    Target expert support

Q: Is there any SIM card slot available

submitted by Ryan - 3 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, the North American version of the Apple iPhone 17e does not have a physical SIM card slot. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 3 months ago
    Target expert support

Q: Are your cell phones compatible with Consumer Cellular?

submitted by Tina - 6 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. This phone is locked to AT&T service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 6 months ago
    Target expert support

Q: navagations features?

submitted by Sarah - 6 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. The Apple iPhone 17e features advanced, AI-driven navigation powered by the A19 chip and iOS 26, including Apple Maps with offline maps, satellite location sharing via Find My, and multi-constellation GPS support (GPS, GLONASS, Galileo, QZSS, BeiDou, NavIC). It uses single-frequency GPS and supports standard 5G for real-time traffic. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 6 months ago
    Target expert support
See all questions (4)

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Guests are saying

The iPhone 17e is a versatile device that appeals to guests seeking a reliable phone for basic tasks like messaging and email. While it offers a good battery life and a lightweight design, some guests have noted performance issues, particularly with the camera and app navigation. Despite mixed feelings about its features, many appreciate its affordability and ease of use, making it a suitable choice for those who do not require advanced capabilities.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1714 reviews
    5 out of 5 stars
    6 September, 2026
    originally posted on ATT.com
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    Good phone

    I love this phone. I upgraded from an iPhone 14
    1 reply from AT&T CARE - Kevin team - 5 days ago
    We are so glad to hear you love your new iPhone 17e! Upgrading from an iPhone 14 is a fantastic leap forward, and we hope you enjoy all the great new features. Thank you for sharing your experience and for being a part of the AT&T family! 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone)
    Brenda1976
    Did you find this review helpful?
    1 out of 5 stars
    3 September, 2026
    originally posted on ATT.com
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    Don’t Buy!

    Very unhappy with the performance of this phone. Using within my WiFi and it perpetually spins and sometimes does not load a page at all. It buffers constantly when I’m the only one on WiFi. Unsure if it’s the operating system or something else. I’ve had hardly 2 months and certainly can’t recommend.
    1 reply from AT&T CARE - Andres team - 10 days ago
    Hey there, Tethorson. Thank you for sharing your experience. We are sorry to hear about the Wi-Fi performance issues you are experiencing with your new phone, as we want your device to connect seamlessly. Since you suspect it could be an operating system quirk or a hardware issue, we recommend reaching out to Apple Support for diagnostic testing on the device. If you find that the issue persists across our network as well, please send a direct message to our support teams on X at @ATTHelp, on Instagram at @att, or via Facebook at AT&T so we can look into your connection options together.
    Tethorson
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2026
    originally posted on ATT.com
    Image

    Excellent phone

    I’m very satisfied with my purchase; it took little time to get accustomed to the changes.
    1 reply from AT&T CARE - Andres team - 5 days ago
    Hi, A Carter! Thank you for the excellent feedback on the iPhone 17e! We are thrilled to hear that you are very satisfied with your purchase and that it took very little time to get accustomed to the changes. We appreciate you choosing AT&T, and we hope you continue to enjoy your new phone!
    A Carter
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2026
    originally posted on ATT.com
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    Customer

    Anna the srrvive rep was great
    1 reply from AT&T CARE - Andres team - 5 days ago
    Hello there! Thank you so much for sharing your experience! We are thrilled to hear that Anna provided great service and took such good care of you during your visit. We will be sure to pass your kind words along to her and the local team. Thank you for choosing AT&T!
    Stoneeall
    Did you find this review helpful?
    1 out of 5 stars
    2 September, 2026
    originally posted on ATT.com
    Image

    Horrible with I ordered the 17 plus

    Can’t zoom out to take pic
    1 reply from AT&T CARE - Andres team - 11 days ago
    Hello, Lydiana! Thank you for sharing your feedback regarding your iPhone 17e. We understand that receiving a different model than expected can be frustrating, and we appreciate you bringing your camera experience to our attention. The iPhone 17e is designed with a streamlined camera system that does not include a physical ultra-wide lens for optical zoom-out, which may clarify the functionality you are seeing. If you need assistance with your order options or would like to explore devices that feature an ultra-wide lens, please reach out to our team directly on X (@ATTHelp), Instagram (@att), or Facebook (AT&T).
    Lydiana
    Did you find this review helpful?
    1 out of 5 stars
    1 September, 2026
    originally posted on ATT.com
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    Att lies- told me to bundle and save. Got a $264

    Absolutely horrible - lies
    1 reply from AT&T Care team - 14 days ago
    Hello, Whos. We are sorry your new Apple iPhone 17e promotion didn’t go as promised. We understand your frustration regarding the unexpected bill increase, and we apologize for this experience. At AT&T, we want to get this sorted out for you. Please fill out our secure form to get started: 🔗 http://sm.att.com/41bae124 For faster, one-on-one care, you can also send a direct message to our official support team anytime on X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for choosing AT&T. AT&T CARE - Pablo
    Whos
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on ATT.com
    Image

    Good phone for a teenager

    My daughter loves it. It’s user friendly and light weight .
    Did you find this review helpful?
    1 out of 5 stars
    31 August, 2026
    originally posted on ATT.com
    Image

    I canceled a phone and att stole taxes

    Att stole my taxes on a phone I canceled
    1 reply from AT&T Care team - 15 days ago
    Hello, emora55. Thank you for confirming you were able to cancel your Apple iPhone 17e order. We are sorry for the delay with your sales tax refund and understand your frustration with receiving a review request for this device. We are ready to look into your refund status. Please fill out our secure form to get started: 🔗 http://sm.att.com/96d1cfa4 For faster, one-on-one care, you can also send a direct message to our official support team anytime on X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for choosing AT&T. AT&T CARE - Pablo
    emora55
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on ATT.com
    Image

    Great look and capability.

    Love the phone looks and storage.
    Did you find this review helpful?
    1 out of 5 stars
    29 August, 2026
    originally posted on ATT.com
    Image

    Get the premium pro or pro max

    Slower than molasses on a cold winter day
    1 reply from AT&T Care team - 16 days ago
    Jenny, thank you for sharing your thoughts on the Apple iPhone 17e. We appreciate your feedback regarding the processing speed compared to the premium models. If you feel your device is running slower than expected or if you have any issues with your equipment, please contact our customer support team, so we can help troubleshoot. 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone) AT&T CARE - Kevin
    Jennydeee97
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on ATT.com
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    I Phone 17

    Love my new phone. The phone stays charged for over 2 days
    Sue p 2000
    Did you find this review helpful?
    4 out of 5 stars
    28 August, 2026
    originally posted on ATT.com
    Image

    Great phone- terrible service

    Love the phone- but not impressed with the functionality and issues connecting to internet and amount of calls dropping
    TT2223
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on ATT.com
    Image

    New phone user

    perfect for my daughter!!
    Corleone
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2026
    originally posted on ATT.com
    Image

    Great option for my daughter

    Great option for my daughter
    Who mee
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on ATT.com
    Image

    Good battery life. Durable. More than enough.

    Great for 13-year olds first phone
    1 reply from ATTCare_Yvette team - 19 days ago
    Thank you for your review. We are happy your 13 year old is enjoying the Iphone 17e. We appreciate you being a valued customer.
    Kids Dad
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2026
    originally posted on ATT.com
    Image

    iPhone 17e

    Excellent service. Fast and friendly
    Did you find this review helpful?
    3 out of 5 stars
    24 August, 2026
    originally posted on ATT.com
    Image

    Flash Light

    The only thing I have issues with is the flashlight comes on a lot while using the phone for no reason.
    1 reply from AT&T CARE - Pablo team - 14 days ago
    Hello, Bonnie. Thank you for sharing your feedback on the new Apple iPhone 17e. We know adjusting to a new device can come with a bit of a learning curve, but we’re confident you’ll love everything it has to offer once you get settled in! If you're noticing the flashlight turning on unexpectedly, it is often triggered by the Lock Screen shortcut or Back Tap gestures. To help you customize these settings and explore your device, check out our AT&T Device Support Portal: 🔗 https://www.att.com/device-support/index/apple/iphone-17-e/ If you ever need immediate help with your AT&T service, feel free to send a direct message to our official support team anytime on X (@ATTHelp), Instagram (@att), or Facebook (AT&T). Thank you for being a part of AT&T.
    Bonnie k
    Did you find this review helpful?
    1 out of 5 stars
    21 August, 2026
    originally posted on ATT.com
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    Phone

    Didn't like the way it felt in my hands
    1 reply from AT&T CARE - Isabella team - 16 days ago
    Thank you for sharing your thoughts with us. We are sorry to hear that the physical feel of the new iPhone 17e in your hands is not quite what you expected or preferred. Since ergonomics and comfort are such personal preferences, it can certainly be disappointing when a new device does not feel exactly right. To help improve your experience and make the phone more comfortable to hold, we highly recommend experimenting with different protective cases. Opting for a thinner case can help maintain a sleek profile, while a bulkier, textured case can add substantial substance to your hold. Additionally, adding accessories such as a MagSafe PopSocket, a phone ring, or an ergonomic strap can significantly improve your grip and reduce hand fatigue. If you would like to explore our inventory of compatible cases and grip accessories together, please send us a direct message on your preferred social media channel so we can assist you securely. Connect with us on socials: • X (Twitter): @ATTHelp • Instagram: @att • Facebook: AT&T Thank you for taking the time to post your review!
    Peg1986
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on ATT.com
    Image

    Great Device

    Got it for my daughter she loves it. It’s very reliable and exceeds my expectations.
    Happy iPhone Dad
    Did you find this review helpful?
    1 out of 5 stars
    19 August, 2026
    originally posted on ATT.com
    Image

    Untrust company

    With At&t always lies and surprises, raising prices every times, no explanations, they always right, their policy is against us nothing can’t protect a costumer since you start using their services.
    1 reply from ATTCare_Yvette team - 26 days ago
    We understand your concern and be happy to investigate for answers. Please visit https://www.att.com/get-support/, or for a faster response, feel free to DM us on socials. Connect with us on socials: • X (Twitter): @ATTHelp • Instagram: @att • Facebook: AT&T
    Laface
    Did you find this review helpful?

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