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Apple iPhone 17e - 2 of 4Apple iPhone 17e - 3 of 4Apple iPhone 17e - 4 of 4
Apple iPhone 17e - 1 of 4

Apple iPhone 17e (256GB) - Soft Pink

Price Varies
ColorSoft Pink
Storage Capacity256GB

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.
  • ACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings.³
  • DESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.
  • STUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read. And the seven-layer antireflective coating reduces glare—even in bright sunlight.¹
  • ALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end. Charge fast with USB-C and now with MagSafe.²
  • FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.⁴
  • A19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.
  • TWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.
  • MORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.
  • SATELLITE FEATURES—If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁵ In a severe car crash, iPhone can call 911 when you can’t.⁶
  • IOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.⁷
  • PRIVACY—Use Face ID to securely unlock, sign in, and pay.

Description

iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life, and 256GB starting storage.

Legal

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
³Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see https://support.apple.com/121115#visual-intelligence.
⁴Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.
⁵Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁶iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
Dimensions (Overall): 5.77 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: .37 Pounds
Product Model: Apple iPhone 17e
Electronics Condition: New
Electronics Features: Facial Recognition, Mobile Hotspot, Picture-In-Picture, Voice Control, Super Retina XDR Display, eSIM Supported, Built-In GPS, Automatic Focus, Rear-Facing Camera, Orientation Sensor, Haptic Feedback, Dual eSIM, Bezel-Less, Touchscreen Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 1170 x 2532
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: 5G, Bluetooth 5.3, Wi-Fi 6 (IEEE 802.11ax)
Screen Size: 6.1 Inches
Processor Speed: 6 GHz
System RAM: 8 GB
IP rating: IP68
Processor model: A19
Camera Megapixels (Front Facing): 12 MP
Features: Security: Facial Recognition
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 11, 2026
TCIN: 94894559
UPC: 195951041179
Item Number (DPCI): 255-14-1084
Origin: Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.53 inches length x 3.52 inches width x 1.024 inches height
Estimated ship weight: 0.718 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What if you have a different provider than AT & T? Can you purchase this phone?

submitted by karen - 2 months ago

  • A: You would need to contact AT&T at att.com/deviceunlock after the phone is purchased. If it is fully paid off, they will most likely unlock it right away. Otherwise, usually have to wait 30-60 days.

    submitted bysean - 22 days ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, This phone is locked to the AT&T service provider. You would need an iPhone labeled Unlocked for it to work on any service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 months ago
    Target expert support

Q: What operating system does the iPhone 17e run on?

submitted by AI Shopping Assistant - 1 month ago

  • A: The iPhone 17e operates on the Apple iOS system.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of connection does the iPhone 17e use?

submitted by AI Shopping Assistant - 1 month ago

  • A: The iPhone 17e utilizes a USB-C connection for charging and data transfer.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the battery type used in the iPhone 17e?

submitted by AI Shopping Assistant - 1 month ago

  • A: The iPhone 17e uses a non-universal lithium-ion battery that is already installed.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What special features does the iPhone 17e include?

submitted by AI Shopping Assistant - 1 month ago

  • A: This device includes facial recognition, mobile hotspot capability, and a super Retina XDR display.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the screen size of the iPhone 17e?

submitted by AI Shopping Assistant - 1 month ago

  • A: The iPhone 17e has a screen size of 6.1 inches.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Are your cell phones compatible with Consumer Cellular?

submitted by Tina - 1 month ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. This phone is locked to AT&T service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 month ago
    Target expert support

Q: navagations features?

submitted by Sarah - 2 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. The Apple iPhone 17e features advanced, AI-driven navigation powered by the A19 chip and iOS 26, including Apple Maps with offline maps, satellite location sharing via Find My, and multi-constellation GPS support (GPS, GLONASS, Galileo, QZSS, BeiDou, NavIC). It uses single-frequency GPS and supports standard 5G for real-time traffic. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 2 months ago
    Target expert support
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Additional product information and recommendations

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Guests are saying

The phone has received positive feedback for its impressive battery life, user-friendly features, and enhanced sound quality, making it a great choice for guests looking for a reliable device. Many guests appreciate the clear instructions for transferring data and the comfortable size of the phone. However, some concerns were raised about overheating and occasional software issues, which guests hope will be addressed in future updates.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 350 reviews
    5 out of 5 stars
    25 April, 2026
    originally posted on ATT.com
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    I love the iPhone 17e Pink !

    This is a great phone and I love it ! I love the graphics and different things I can do on my streaming portals !
    Rain17799
    Did you find this review helpful?
    3 out of 5 stars
    24 April, 2026
    originally posted on ATT.com
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    17e

    Not real happy with new phone
    Jane mae
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on ATT.com
    Image

    Best value iPhone ever!

    Very fast and proficient phone for the money!
    Senor Salomanca
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026
    originally posted on ATT.com
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    Good upgrade

    So far the phone has been great. I upgraded from an iPhone 8 and I’m slowly getting use to how this one handles since it’s pretty different without the button. It hasn’t been too hard to learn tho. Was also super easy to switch all my stuff to the new phone. I was dreading that part but didn’t really need to, the instructions were clear and simple to follow. The battery lasts forever too, I can go a couple days before I have to charge it. I’d say it was worth the switch. Figure I’ll be good for another 10 years or so with this one :)
    BobFlamingo
    Did you find this review helpful?
    4 out of 5 stars
    19 April, 2026
    originally posted on ATT.com
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    Still big screen freeze

    Still…big screen freeze? I thought newer phones would stop doing this. I look at my phone and an enlarged wallpaper. I have to do up down 3x and then power. I had this issue since v13 I thought it would be figured out by now.
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on ATT.com
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    So far so good experience with my 17e

    Great phone at a terrific price. One thing that I especially noticed so far is the speaker. I’ve always avoided using my iPhone for a speaker. It was never loud or clear enough on previous models. The 17e is MUCH better and I even use it for listening to music.
    Jerry Heere
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on ATT.com
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    I loves my phone best thing I every did was Gettin

    I love my phone very well
    Janice gree
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on ATT.com
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    Charming

    I’m loving my new phone 17e. It’s size is just right for my hands.the features are nice I don’t know a lot about phones but I will say that it works like a charm
    Grim
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on ATT.com
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    Not worth it

    I upgraded my iPhone 12 (super old) to this and honestly, I’m not impressed. I had no idea a phone so much newer would perform almost the same, if not worse.
    Brittany Bogue
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on ATT.com
    Image

    My daughter love it

    Really easy to used and nice color my daughter love it
    KUOR
    Did you find this review helpful?
    3 out of 5 stars
    7 April, 2026
    originally posted on ATT.com
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    Return the phone

    It’s ok I did return it because it was gif my grand daughter some stole her other one and return it so i didn’t need this one
    Did you find this review helpful?
    3 out of 5 stars
    6 April, 2026
    originally posted on ATT.com
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    Hot Phone

    Phone gets very hot during use
    1 reply from AT&T CARE - Jessica team - 1 month ago
    Thanks for your feedback, we’re sorry to hear your iPhone is getting hot. That’s definitely not the experience we want for you. A few quick things that can help: Make sure your iPhone is updated to the latest iOS Remove the case during heavy use or charging Close background apps and avoid high-demand apps for extended periods Avoid charging while streaming or gaming If the device continues to overheat, Apple can check the hardware and warranty options.
    wdputman556
    Did you find this review helpful?
    1 out of 5 stars
    5 April, 2026
    originally posted on ATT.com
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    Weak and phony 17e do not update your phone.

    Soon as you update the phone it soooo slow I could have kept my 14 instead.
    Guns and butter
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on ATT.com
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    Yup

    Had trouble with FedEx other than that really great service affordable..... connection is good service is good thank you again atnt.........!
    Rene V
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on ATT.com
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    Good deal for a new phone

    Great phone for my first upgrade since the iPhone 11
    Nancerella
    Did you find this review helpful?
    4 out of 5 stars
    4 April, 2026
    originally posted on ATT.com
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    It’s works beautifully, fast and sufficient

    It’s a nice phone. Only thing is I realized it was too small for my hands and fingers.
    Small but mighty
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on ATT.com
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    Little phone packs a nice wallop

    Nice upgrade! I was long overdue for an upgrade, as I was still using my 12+Pro. I’m older and need a larger screen so was happy to discover the screen size for the 17e is almost the same size as the 12+. The 17e is significantly lighter than my 12+Pro. I haven’t had time to really play with the camera settings but so far the quality seems fine. I don’t notice any significant degradation in going from the Pro to the standard camera. Sound is decent. I like the enhanced Siri functionality.
    ChristineMarie D
    Did you find this review helpful?
    1 out of 5 stars
    3 April, 2026
    originally posted on ATT.com
    Image

    Umm not what I thought

    So small move slow soon bout to turn it back in
    1 reply from AT&T CARE - Isabella team - 11 days ago
    Hello! We really appreciate you sharing your honest feedback with us. We’re sorry to hear the iPhone 17e isn’t living up to your expectations in terms of size and speed. It’s never our goal for a device to leave you feeling disappointed, and we understand how frustrating it can be when something you were excited about just doesn’t work out the way you hoped. You may want to try these tips to improve your iPhone's performance: -Start with a force restart by quickly pressing and releasing Volume Up, then Volume Down, then hold the Side button until the Apple logo appears. -Update your phone to the latest iOS version available. -Check your storage. Sometimes phones freeze when storage is nearly full. -Identify problematic apps. If freezes happen while using a specific app, try reinstalling or updating that app. -Reset settings: Settings > General > Transfer or Reset iPhone > Reset > Reset All Settings. This won’t delete your data but resets system preferences. -Keep your device from getting too hot or cold: When your iOS device gets too hot or cold, it might run slower. To fix this, move it to a more moderate temperature. We also recommend taking a look at the iPhone User Guide: 🔗https://support.apple.com/guide/iphone/welcome/ios It’s a helpful resource with clear explanations of new features, tips for customizing your settings, and practical advice to improve battery life and overall performance. If the issue continues, Apple Support can run diagnostics to help find a solution. Apple Support: 📞 1‑800‑275‑2273 🔗 https://support.apple.com If you’re considering alternatives or need assistance exploring other options that better fit your needs, our team is here to help. We appreciate your input and hope to support you in finding the perfect device. 💙
    Jsshsj
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on ATT.com
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    IPhone 7 white

    My daughter absolutely loves it and finds the iPhone 7 so easy to carry around!
    Did you find this review helpful?
    3 out of 5 stars
    3 April, 2026
    originally posted on ATT.com
    Image

    Small phone

    Phone is smaller than my old phone and ‘my fault’ I didn’t check that before ordering. And my password evidently didn’t transfer over, having to reset all passwords 👎🏻
    Nana kat
    Did you find this review helpful?

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