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Apple iPhone 17e - 2 of 4Apple iPhone 17e - 3 of 4Apple iPhone 17e - 4 of 4
Apple iPhone 17e - 1 of 4

Apple iPhone 17e (256GB) - Soft Pink

Price Varies
ColorSoft Pink
Storage Capacity256GB

Out of Stock

Free & easy returns
Free & easy returns
Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.
  • ACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings.³
  • DESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.
  • STUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read. And the seven-layer antireflective coating reduces glare—even in bright sunlight.¹
  • ALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end. Charge fast with USB-C and now with MagSafe.²
  • FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.⁴
  • A19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.
  • TWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.
  • MORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.
  • SATELLITE FEATURES—If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁵ In a severe car crash, iPhone can call 911 when you can’t.⁶
  • IOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.⁷
  • PRIVACY—Use Face ID to securely unlock, sign in, and pay.

Description

iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life, and 256GB starting storage.

Legal

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
³Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see https://support.apple.com/121115#visual-intelligence.
⁴Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.
⁵Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁶iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
Dimensions (Overall): 5.77 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: .37 Pounds
Product Model: Apple iPhone 17e
Electronics Condition: New
Electronics Features: Facial Recognition, Mobile Hotspot, Picture-In-Picture, Voice Control, Super Retina XDR Display, eSIM Supported, Built-In GPS, Automatic Focus, Rear-Facing Camera, Orientation Sensor, Haptic Feedback, Dual eSIM, Bezel-Less, Touchscreen Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 1170 x 2532
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: 5G, Bluetooth 5.3, Wi-Fi 6 (IEEE 802.11ax)
Screen Size: 6.1 Inches
Processor Speed: 6 GHz
System RAM: 8 GB
IP rating: IP68
Processor model: A19
Camera Megapixels (Front Facing): 12 MP
Features: Security: Facial Recognition
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 11, 2026
TCIN: 94894559
UPC: 195951041179
Item Number (DPCI): 255-14-1084
Origin: Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.53 inches length x 3.52 inches width x 1.024 inches height
Estimated ship weight: 0.718 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What if you have a different provider than AT & T? Can you purchase this phone?

submitted by karen - 5 months ago

  • A: You would need to contact AT&T at att.com/deviceunlock after the phone is purchased. If it is fully paid off, they will most likely unlock it right away. Otherwise, usually have to wait 30-60 days.

    submitted bysean - 3 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, This phone is locked to the AT&T service provider. You would need an iPhone labeled Unlocked for it to work on any service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 5 months ago
    Target expert support

Q: Is there any SIM card slot available

submitted by Ryan - 1 month ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, the North American version of the Apple iPhone 17e does not have a physical SIM card slot. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 1 month ago
    Target expert support

Q: Are your cell phones compatible with Consumer Cellular?

submitted by Tina - 4 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. This phone is locked to AT&T service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 4 months ago
    Target expert support

Q: navagations features?

submitted by Sarah - 5 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. The Apple iPhone 17e features advanced, AI-driven navigation powered by the A19 chip and iOS 26, including Apple Maps with offline maps, satellite location sharing via Find My, and multi-constellation GPS support (GPS, GLONASS, Galileo, QZSS, BeiDou, NavIC). It uses single-frequency GPS and supports standard 5G for real-time traffic. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 5 months ago
    Target expert support
See all questions (4)

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Guests are saying

The iPhone 17e is a compact and user-friendly smartphone that offers great value for its price. Guests appreciate its lightweight design, vibrant color options, and impressive battery life. While it excels in basic functionality and ease of use, some guests have noted concerns regarding camera quality and connectivity issues. Overall, it serves as a solid choice for those seeking a reliable device without the complexity of higher-end models.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1109 reviews
    5 out of 5 stars
    12 July, 2026
    originally posted on ATT.com
    Image

    iphone

    nap returns a new iphone :)
    mark ta
    Did you find this review helpful?
    5 out of 5 stars
    12 July, 2026
    originally posted on ATT.com
    Image

    It Do What It Do.

    I purchased this phone for the monthly payment. But after using it, I like the fact it do everything I need it to do.
    Gomm
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2026
    originally posted on ATT.com
    Image

    Fabulous 17e iPhone

    My 17e iPhone is fabulous and easy to use. I’m so glad I decided to purchase it.
    Did you find this review helpful?
    4 out of 5 stars
    4 July, 2026
    originally posted on ATT.com
    Image

    Wish it was a small as the 13 mini

    It's great BUT I wish it was the size of the 113 mini
    Ellen W S
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2026
    originally posted on ATT.com
    Image

    Great I Phone

    This phone is easy to use and has all the bells and whistles you need except if you take pictures all the time. Honesty the camera would perfect for my needs so I do not miss the upgraded camera functions of the 17 or 17 Pro. Great price point!
    GMA6
    Did you find this review helpful?
    3 out of 5 stars
    30 June, 2026
    originally posted on ATT.com
    Image

    ok phone -not as good as my older model

    not as easy to use as my older 11 model
    Angila Lindley
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2026
    originally posted on ATT.com
    Image

    Very cute

    Love it and it works really well I’m happy I switch to At&t
    Jachi
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2026
    originally posted on ATT.com
    Image

    Good upgrade from the old generations by far.

    Bought it for my mother. She loves it after replacing her iPhone XR.
    Did you find this review helpful?
    4 out of 5 stars
    27 June, 2026
    originally posted on ATT.com
    Image

    Silent mode too easy

    As usual iPhone functions well. The challenge I have with the 17e is the ease of enabling silent mode. I have to constantly monitor if I accidentally went silent.
    Stetsy
    Did you find this review helpful?
    1 out of 5 stars
    26 June, 2026
    originally posted on ATT.com
    Image

    Worst for I ever had

    I took screenshots of the prices before I signed up for this phone and thr bill said 75$ plus fees and taxes. My bill is 140$ that's double the amount of what I sign up for. This is the worst and most expensive phone I have ever have. I should have stuck with my Samsung. Then I have a 50 internet bill and I haven't seen a 50$ bill since I signed that application. I signed that one first and I should have realized that before I signed up for the phone. Don't by it unless you can afford it.
    WORST PHONE Eva
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    26 June, 2026
    originally posted on ATT.com
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    All 17’s suck

    I have had issues with these phones , day 1 they continue to freeze, black out, heating up while charging, buffering and the list goes on
    Ms wright
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    25 June, 2026
    originally posted on ATT.com
    Image

    Camera not as good

    Love the design of the phone just wish it had a better camera
    Katebizelli
    Did you find this review helpful?
    2 out of 5 stars
    24 June, 2026
    originally posted on ATT.com
    Image

    Phone gets hot

    Gets hot with minimal use
    DRHC
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2026
    originally posted on ATT.com
    Image

    Outstanding!

    I had a great experience. Everything went smooth and easy.
    J Myers
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on ATT.com
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    New i17e

    Phone was for my 11 yr old daughter she loves it won't stop bragging to her friends
    Oaul
    Did you find this review helpful?
    2 out of 5 stars
    19 June, 2026
    originally posted on ATT.com
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    My Phone

    It's not what I expected when should have gotten pro max
    RayRay 60
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2026
    originally posted on ATT.com
    Image

    It's cute and it works

    So far it works great no regrets
    Timothy333
    Did you find this review helpful?
    5 out of 5 stars
    18 June, 2026
    originally posted on ATT.com
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    17e review

    I like everything about the phone including at&t services.
    Jacob141
    Did you find this review helpful?
    4 out of 5 stars
    18 June, 2026
    originally posted on ATT.com
    Image

    Love it

    Love it, works perfect so far.
    0382
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on ATT.com
    Image

    New phone!!!

    Very happy with my upgrade! Went from an XR to the 17e. The difference in speed and performance is exceptional!
    Did you find this review helpful?

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