Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorKitchen & DiningToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Apple iPhone 17e - 2 of 4Apple iPhone 17e - 3 of 4Apple iPhone 17e - 4 of 4
Apple iPhone 17e - 1 of 4

Apple iPhone 17e (256GB) - Soft Pink

4 Questions
Price Varies
ColorSoft Pink
Storage Capacity256GB

Out of Stock

Add plans or services
Make your selection before adding to cart
2 Year Premium Smartphone Protection Plan ($500-$999.99) - Allstate
$149.00
Free & easy returns
Free & easy returns
Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.
  • ACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings.³
  • DESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.
  • STUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read. And the seven-layer antireflective coating reduces glare—even in bright sunlight.¹
  • ALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end. Charge fast with USB-C and now with MagSafe.²
  • FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.⁴
  • A19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.
  • TWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.
  • MORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.
  • SATELLITE FEATURES—If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁵ In a severe car crash, iPhone can call 911 when you can’t.⁶
  • IOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.⁷
  • PRIVACY—Use Face ID to securely unlock, sign in, and pay.

Description

iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life, and 256GB starting storage.

Legal

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
³Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see https://support.apple.com/121115#visual-intelligence.
⁴Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.
⁵Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁶iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
Dimensions (Overall): 5.77 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: .37 Pounds
Product Model: Apple iPhone 17e
Electronics Condition: New
Electronics Features: Facial Recognition, Mobile Hotspot, Picture-In-Picture, Voice Control, Super Retina XDR Display, eSIM Supported, Built-In GPS, Automatic Focus, Rear-Facing Camera, Orientation Sensor, Haptic Feedback, Dual eSIM, Bezel-Less, Touchscreen Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 1170 x 2532
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: 5G, Bluetooth 5.3, Wi-Fi 6 (IEEE 802.11ax)
Screen Size: 6.1 Inches
Processor Speed: 6 GHz
System RAM: 8 GB
IP rating: IP68
Processor model: A19
Camera Megapixels (Front Facing): 12 MP
Features: Security: Facial Recognition
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 11, 2026
TCIN: 94894559
UPC: 195951041179
Item Number (DPCI): 255-14-1084
Origin: Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.53 inches length x 3.52 inches width x 1.024 inches height
Estimated ship weight: 0.718 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What if you have a different provider than AT & T? Can you purchase this phone?

submitted by karen - 8 months ago

  • A: You would need to contact AT&T at att.com/deviceunlock after the phone is purchased. If it is fully paid off, they will most likely unlock it right away. Otherwise, usually have to wait 30-60 days.

    submitted bysean - 7 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, This phone is locked to the AT&T service provider. You would need an iPhone labeled Unlocked for it to work on any service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 8 months ago
    Target staff support

Q: Is there any SIM card slot available

submitted by Ryan - 5 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, the North American version of the Apple iPhone 17e does not have a physical SIM card slot. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 5 months ago
    Target staff support

Q: Are your cell phones compatible with Consumer Cellular?

submitted by Tina - 7 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. This phone is locked to AT&T service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 7 months ago
    Target staff support

Q: navagations features?

submitted by Sarah - 8 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. The Apple iPhone 17e features advanced, AI-driven navigation powered by the A19 chip and iOS 26, including Apple Maps with offline maps, satellite location sharing via Find My, and multi-constellation GPS support (GPS, GLONASS, Galileo, QZSS, BeiDou, NavIC). It uses single-frequency GPS and supports standard 5G for real-time traffic. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 8 months ago
    Target staff support
See all questions (4)

Additional product information and recommendations

Frequently bought together

Skip to next section

Best-selling AT&T Cell Phones With Plans

Skip to next section

Guests are saying

The iPhone 17e is a versatile and user-friendly smartphone that appeals to a wide range of guests. Many appreciate its lightweight design, solid battery life, and ease of use, making it a great choice for everyday tasks. While some guests have experienced issues with performance and camera quality, the overall sentiment leans towards satisfaction, especially for those upgrading from older models. Its affordability and functionality make it a compelling option for both new and seasoned iPhone users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 2030 reviews
    5 out of 5 stars
    9 October, 2026
    originally posted on ATT.com
    Image

    Reliable phone

    Love this phone so cute and simple
    Lalashorty
    From AT&T Care team
    Simplicity and reliability are the perfect qualities for a daily device, so it is wonderful to hear that the iPhone 17e is fitting your style so well. Our goal is to ensure your device stays dependably connected whenever you need it. Thank you for taking a moment to share your positive feedback with us. AT&T Care - Isabella
    24 days ago
    Did you find this review helpful?
    2 out of 5 stars
    8 October, 2026
    originally posted on ATT.com
    Image

    Slow and pretty sure lots of glitches

    Slow running phone I don’t understand why
    Heatherb1122
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2026
    originally posted on ATT.com
    Image

    Great phone for the price

    Easy to use. Great battery life.
    Joannp
    From AT&T CARE - Isabella team
    Hello there, Joannp. Thank you for taking the time to share your feedback on the iPhone 17e. We are glad to hear that you are enjoying its ease of use, great battery life, and excellent value. We appreciate your business and hope you continue to enjoy your new phone!
    4 days ago
    Did you find this review helpful?
    5 out of 5 stars
    4 October, 2026
    originally posted on ATT.com
    Image

    Enjoying My Pink 17e

    The 17e is a nice step up from my 14. I especially like the easy access to the silent mode via a button on the side. I haven’t explored all the other upgrades yet, though I’m sure there are many. (Picking a pink phone was an odd choice, as black is my constant, but I did so in honor of my granddaughter who is pleased with my decision; and it’s a soft, unobtrusive shade. So I’m fine with that.)
    AE68
    From AT&T Care team
    Hello, AE68. We are pleased to hear you're loving your new Apple iPhone 17e. We want to ensure you get the most out of its amazing features. If you ever need immediate assistance with your AT&T service, please DM us on our fastest support channels: ✅ X (Twitter): @ATTHelp ✅ Instagram: @att ✅ Facebook: AT&T Thank you for choosing AT&T! AT&T CARE - Pablo
    1 month ago
    Did you find this review helpful?
    1 out of 5 stars
    4 October, 2026
    originally posted on ATT.com
    Image

    Bad bad bad provider

    At and t is a horrible service. iPhone is fine but provider horrible
    Time2change
    From AT&T Care team
    Thanks for reaching us. We are thrilled to hear you're loving your new Apple iPhone 17e. Now, we're here to help with your service concern. We want to review your service status and turn your perception about us. Please fill out our AT&T Secure Support Form: http://sm.att.com/f0c96c19 If you prefer immediate, one-on-one assistance, you can also DM us on our official support channels: ✅ X (Twitter): @ATTHelp ✅ Instagram: @att ✅ Facebook: AT&T Thank you for choosing AT&T! AT&T CARE - Pablo
    1 month ago
    Did you find this review helpful?
    5 out of 5 stars
    3 October, 2026
    originally posted on ATT.com
    Image

    Love you, Not love it definitely could be better d

    Very very slow it freezes a lot. I definitely want my. I definitely want an iPhone 17 Pro.Hwy
    Really notBuertontalbot
    From AT&T CARE - Kevin team
    Thank you for sharing your experience with the iPhone 17e. We always want you to have a fast, reliable device and would love to help you explore some options, including an upgrade to the iPhone 17 Pro. Please feel free to send us a direct message on social media so we can look into your account eligibility and help make this transition as smooth as possible for you. - X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att
    10 days ago
    Did you find this review helpful?
    1 out of 5 stars
    2 October, 2026
    originally posted on ATT.com
    Image

    There’s a reason it’s cheaper.

    Underpowered and lacking features. The camera is a major setback. Unfortunately we are stuck with this for several years now.
    From AT&T CARE - Kevin team
    Thank you for bringing these matters to our attention. We would like to help explore what upgrade or exchange options might be available for you and ensure you have the best experience possible with an Apple device. You can contact us via social media for a fast response and resolution. - X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att AT&T CARE - Kevin
    1 month ago
    Did you find this review helpful?
    2 out of 5 stars
    2 October, 2026
    originally posted on ATT.com
    Image

    People can't hear me

    I have a hard time hear me on the other line and I have a hard time hearing my mom that has the same phone
    JOS1
    From AT&T CARE - Pablo team
    Thanks for reaching out! We are here to help get your new Apple iPhone 17e running smoothly. Please try these quick troubleshooting steps to resolve this audio issue: • Force Restart: Press and quickly release Volume Up, press and release Volume Down, then hold the Side Button until the Apple logo appears to refresh the system. • Update iOS: Navigate to Settings > General > Software Update to install the latest software patches. • Reset All Settings: Go to Settings > General > Transfer or Reset iPhone > Reset > Reset All Settings to clear system errors without deleting personal data. If the issue persists, please contact Apple Support for a diagnostic under your one-year limited warranty: https://support.apple.com If you ever need immediate, one-on-one assistance with your AT&T service, please feel free to send us a direct message on our support channels: • X (Twitter): @ATTHelp • Instagram: @att • Facebook: AT&T Thank you for choosing AT&T!
    15 days ago
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on ATT.com
    Image

    Upgrade of phone

    I absolutely love my new phone.
    Diana Maynard
    From AT&T CARE - Pablo team
    Thanks for contacting us! We're glad to hear you're loving the great performance of your new Apple iPhone 17e. We're confident you'll get the most out of your new tech! If you ever need immediate, one-on-one help, please DM us on our fastest support channels: ✅ X: @ATTHelp ✅ Instagram: @att ✅ Facebook: AT&T Thank you for choosing AT&T!
    16 days ago
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on ATT.com
    Image

    Love

    Love the phone! It is just what I needed.
    Jessi Kenn
    From AT&T CARE - Kevin team
    We love hearing that! Thank you for sharing your feedback, Jessi Kenn. If you ever have questions or need support down the road, please feel free to reach out to us via our official social media channels: - X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att
    16 days ago
    Did you find this review helpful?
    4 out of 5 stars
    29 September, 2026
    originally posted on ATT.com
    Image

    iPhone 17

    After going from an iPhone XR this was a big move for me. Much better performance and features. Glad I made the choice and change.
    MadelineHe
    From AT&T CARE - Kevin team
    Madeline, we are glad to hear that! Upgrading from the iPhone XR to the iPhone 17e is definitely a huge leap, and we are happy that you are enjoying the massive boost in performance and new features. If you ever need any assistance or have questions about your new phone, you can always reach out to us via our official social media channels: - X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att - https://support.apple.com/guide/iphone/welcome/ios
    16 days ago
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2026
    originally posted on ATT.com
    Image

    Awesome working phone

    Perfect phone for my daughter
    From AT&T Care team
    We are happy to hear that the iPhone 17e is the perfect phone for your daughter! Thank you for choosing us to purchase her device, if any of you need some help in the future, you can contact us through any of our support channels below. 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone) AT&T CARE - Kevin
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on ATT.com
    Image

    Smooth sailing

    I like it it’s a the smoothest phone so far
    Benotheemu
    From AT&T CARE - Isabella team
    We are very glad to hear that you are enjoying your new iPhone 17e and finding it to be your smoothest device experience yet. We appreciate you choosing AT&T to keep you connected!
    14 days ago
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on ATT.com
    Image

    17 E iPhone

    I love everything about it!!!
    From AT&T Care team
    We are happy to hear how much you are loving your new phone! The iPhone 17e has truly resonated with users looking for a phenomenal balance of flagship power and everyday practicality. If you ever need help exploring your plan features, or adding accessories, please reach out to us through our official social media channels. Our team is always ready to assist you there. 📱 X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att 📞 800‑331‑0500 (or dial 611 from your AT&T phone) AT&T CARE - Kevin
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on ATT.com
    Image

    Loyal User

    I am an iPhone user for life. I once tried out an android, but I quickly switched back to the iPhone. My latest is the 17e which does not disappoint. The intuitive nature of the design makes apps and features so easy to navigate (even for a 70 year-old!)
    JA Jones
    From AT&T CARE - Isabella team
    Thank you for sharing your experience with us! We are thrilled to hear that your new Apple iPhone 17e is living up to your expectations and that its intuitive design makes navigation simple and accessible. We truly appreciate your lifelong support and look forward to keeping you seamlessly connected for many years to come.
    17 days ago
    Did you find this review helpful?
    1 out of 5 stars
    23 September, 2026
    originally posted on ATT.com
    Image

    17e

    It was definitely not an upgrade. The camera sucks. I’d rather have my 16 back.
    Jaxson81
    From ATTCare_Yvette team
    Jaxson81, we're sorry the camera has not met your expectations. We value your feedback. Keep in mind Apple has a one-year warranty if any manufacturing defects occur. Thank you for being a loyal customer.
    2 months ago
    Did you find this review helpful?
    2 out of 5 stars
    22 September, 2026
    originally posted on ATT.com
    Image

    Glitch

    This phone glitches regularly.
    Glitch
    From AT&T CARE - Pablo team
    Hello. We're here to help you get the top-tier performance back on your new Apple iPhone 17e. To help resolve this quickly, please try resetting your settings: 1️⃣ Open Settings and tap General. 2️⃣ Tap Transfer or Reset iPhone. 3️⃣ Tap Reset. 4️⃣ Select Reset All Settings to clear system glitches. If the issue persists, please contact Apple Support for a diagnostic under your one-year limited warranty: https://support.apple.com If you ever need immediate, one-on-one assistance with your AT&T service, you can also DM us on our official support channels: • X: @ATTHelp • Instagram: @att • Facebook: AT&T Thank you for choosing AT&T!
    1 month ago
    Did you find this review helpful?
    3 out of 5 stars
    21 September, 2026
    originally posted on ATT.com
    Image

    Hot battery

    I decided to get a new phone because my battery kept running hot and not holding a charge. I bought this new phone and it already is doing the same thing.
    Bridgettt
    From AT&T CARE - Pablo team
    Thanks for reaching out, Bridgettt. We are here to help you with the unexpected battery issue on your new Apple iPhone 17e. Please make sure to complete these troubleshooting tips: • Avoid extreme environments: Do not leave your iPhone in a hot car or exposed to direct sunlight for extended periods. • Close heavy apps: Multitasking with graphic-intensive gaming, video streaming, or editing apps can heavily stress the processor. • Check your case and charger: Always use Apple-certified charging accessories, and remove thick or heavy cases while charging if the device starts to trap heat. If the issue continues, you can reach out to Apple Support at 1‑800‑275‑2273 regarding their one-year limited warranty. If you ever need immediate assistance with your AT&T service, feel free to DM us on our official support channels: • X: @ATTHelp • Instagram: @att • Facebook: AT&T Thank you for choosing AT&T!
    1 month ago
    Did you find this review helpful?
    3 out of 5 stars
    21 September, 2026
    originally posted on ATT.com
    Image

    Pretty/Adjustment

    My mom has had difficulties adjusting from this phone from her prior phone, an iPhone 8 Max.
    From AT&T CARE - Isabella team
    We are sorry to hear that your mom is having a difficult time transitioning to her new iPhone 17e from her previous device. We know that getting used to a completely new interface and layout can take some time, and we want to help point you toward some resources to make that learning curve a bit smoother. Connect with us on socials: • X (Twitter): @ATTHelp • Instagram: @att • Facebook: AT&T Thank you for sharing your thoughts and helping us understand your mom's experience with the upgrade.
    2 months ago
    Did you find this review helpful?
    5 out of 5 stars
    19 September, 2026
    originally posted on ATT.com
    Image

    Customer care getting horrendous

    Product is great but att cc sucks
    From AT&T CARE - Kevin team
    We are glad to hear you think the iPhone 17e is a great product, please contact us via social media so we can look into what happened and help resolve any issues you might have. Thank you for sharing your thoughts with us. - X (Twitter) at @ATTHelp, Facebook at AT&T or Instagram at @att
    18 days ago
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms