Jesus Consumer - by Michael L Klassen (Paperback)

About the Book

Jesus Consumer combines modern consumer research with the latest writings on historical Jesus to propose a model for contemporary consumer behavior that pays serious regard to Jesus' "consumption teachings." Klassen argues that Jesus' consumer teachings possess the greatest po...

Book Synopsis

Some scholars believe that Jesus' punitive instructions about possessions and material goods amount to little more than antiquated sayings. By contrast, Jesus Consumer combines modern consumer research with the latest writings on historical Jesus to propose a model for contemporary consumer behavior that pays serious regard to Jesus' "consumption teachings." The author argues that Jesus' consumer teachings possess the greatest potential to help us effect positive change in our personal lives and social relationships. We need to interpret and enact his teachings symbolically, not follow them literally.

About the Author

Michael L. Klassen, Ph.D., is a business professor and the author of five books and over fifty academic articles. He has spoken to audiences worldwide and his writing has been featured on several national news programs, including Dateline NBC and ABC's 20/20.