Rice Tein NPNF® Instantly Promotes Natural Shine in 1 use1
Rice Tein NPNF® Binds to Hair to Promote Healthy Appearance & Volume in 5 uses1
Conditions and strengthens thin, fine, & damaged hair
95% Bio-based formula
Free from parabens, phthalates, silicones, and harsh sulfates such as SLS & SLES
Color-safe and gentle on hair
Cruelty-free
Made in USA with packaging that is made from PCR (post-consumer recycled) materials
Description
The Kitsch Strengthening Rice Water Protein Conditioner nourishes and strengthens fragile strands. Formulated with Rice Tein NPNF® ️clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1 Free from parabens, phthalates, silicones, SLS and SLES, it delivers a gentle, color-safe conditioning experience. Packaged in PCR (post-consumer recycled) materials, this cruelty-free, bio-based conditioner supports sustainable hair care without compromising performance.
Scent: White Tea, Mandarin
Hair Type: Fine
Health Facts: Silicone-Free, Phthalate-Free, Vegan, Paraben-Free
Estimated ship dimensions: 7.53 inches length x 3.23 inches width x 1.34 inches height
Estimated ship weight: 0.937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: You can use the Strengthening Rice Water Liquid Conditioner daily if your hair tolerates it. If you’re protein-sensitive or notice dryness, alternate with a more moisturizing conditioner.
Guests appreciate the effectiveness of the shampoo and conditioner, noting improvements in hair health, shine, and manageability. However, many express frustration with the bottle design, which is often described as difficult to squeeze and dispense product from, especially when hands are wet. Despite the packaging issues, the product's performance has garnered positive feedback, making it a popular choice for those seeking hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
305 star ratings
4.3 out of 5 stars with 305 reviews
effectiveness
4.5 out of 5
effectiveness: 4.45 out of 5
quality
4.3 out of 5
quality: 4.33 out of 5
value
4.4 out of 5
value: 4.43 out of 5
71% would recommend
45 recommendations
5 out of 5 stars
27 August, 2026
originally posted on Kitsch
Rice Water shampoo & Conditioner
Leaves my hair soft and manageable even though our water is hard.
Theresa R.
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4 out of 5 stars
24 August, 2026
originally posted on Kitsch
Soft feeling hair
This has a creamy texture, Doesn't feel heavy on my hair. My hair styles easily. Pleasant mild fragrance. Too soon to tell about hair growth, but I'm just getting started with this,
Georgina C.
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3 out of 5 stars
20 August, 2026Verified purchase
(no review title)
The product itself is amazing. It makes my hair feel soft without weighing it down. The bottle design is terrible. It’s so hard to squeeze to get the product out. I wouldn’t purchase again unless they change the bottle design.
Ali
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2026
Great product bad dispenser
I love the product but hate the bottle and dispenser. very difficult to use
LSR
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 August, 2026Verified purchase
Terrible bottle design
The bottle design is terrible, as others have noted. I love the conditioner, I just can't get it out of the bottle. Will not buy again unless the bottle is changed.
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2 out of 5 stars
9 August, 2026
originally posted on Kitsch
Conditioner
The conditioner is very hard to get out of the bottle and leaves my hair dry
Mary L.
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5 out of 5 stars
4 August, 2026
originally posted on Kitsch
Rice water conditioner
I love this stuff. My hair has not felt this good in many years!!! Love the rice water shampoo too!
Connie U.
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5 out of 5 stars
3 August, 2026
originally posted on Kitsch
Never Knew Rice Water Could Feel So Good
In combination with the Shampoo, this conditioner leaves my hair feeling extra soft and smooth. Love the smell too!
Sarah P.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 August, 2026Verified purchase
Awful bottle design!!
Negative 0 stars for bottle design. I appreciate the space saving design but it far from saves my sanity! The bottle is SO hard and so difficult to squeeze, especially with wet slippery hands and then the hole that the product is supposed to come out of is like a pin hole. Seriously frustrating and a lot of product is wasted. WHY do companies do this?? The product designer should be fired. Make tubes like the ones “Being” makes and save everyone’s sanity and retain more customers. Will be shopping for another brand.
Quantumhealer
effectiveness
2.0 out of 5
effectiveness: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 July, 2026Verified purchase
(no review title)
Only been using couple of weeks and have noticed the difference, loving my hair again. Thanks Kitsch
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
29 July, 2026
originally posted on Kitsch
Awesome product
I have been experiencing itchy, dry, flaky scalp issues for a few months. I can’t believe after 1 use of the rice water shampoo and conditioner it completely cleared up!! I love the his product
Barb H.
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 July, 2026Verified purchase
(no review title)
LOVE THE CONDITIONER. The 3 stars is due to the bottle design. It is so hard to get the product out and you cannot take the lid off.
BMC
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 July, 2026Verified purchase
Bad bottle design
I could not get the product out of the bottle. Very poor design. I will go back to the bar version until they fix this problem. I do love the conditioner and was looking forward to having a liquid version for my home shower.
Jan
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1 out of 5 stars
25 July, 2026Verified purchase
(no review title)
It’s really hard to squeeze the product out of the bottle
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3 out of 5 stars
23 July, 2026
originally posted on Kitsch
Product
I seem to be getting little bumps on my head when I use your products and they itch and hurt.
Wendy S.
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4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 July, 2026
Hard to open, nice fragrance
I've not even tried this shampoo and conditioner system yet (Rice Water Protein - Strenthening), but like others, found the conditioner bottle stickier to open than the shampoo bottle, despite the instructions provided in the product carousel to just push down firmly the first time. I have no hand strength or mobility issues, and still find this lock feature annoying. I'm hoping the product itself will dispense easily, and that I'll see some real improvement in the current condition of my naturally fine hair that unfortunately has developed some breakage.
Chooseychic
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5 out of 5 stars
17 July, 2026
originally posted on Kitsch
Rice Water
I like the product and it does the job! But I don't like the containers as they are very stiff and hard for older people to push to get the shampoo and conditioner out.
Mary B.
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5 out of 5 stars
16 July, 2026
originally posted on Kitsch
Amazing
I have PCOS and no thyroid and this has made me love my hair again
Alice W.
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4 out of 5 stars
16 July, 2026
originally posted on Kitsch
LOVE!
I absolutely love the liquid shampoo and conditioner. I started out using the bars but switched to the liquid form and couldn’t be happier. I have been using the product for several months now and it seems to have dramatically slowed down my hair shedding. The only thing I would change about the product is the shape of the bottles. They are very hard to squeeze product out of. Bottle shape is the only thing preventing me from giving it a 5 out of 5
Laura C.
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4 out of 5 stars
16 July, 2026
originally posted on Kitsch
Rice Water products
I like the way the Rice Water shampoo lathers and how it makes my hair feel so clean. The conditioner is light and doesn’t weigh my thin hair down. I also received the wet brush, scalp tool to use when shampooing, and the drain cover. My favorite is the scalp massaging tool. I like how it invigorates the scalp.
