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Kitsch Air Dry Cream 5 oz - 2 of 4Kitsch Air Dry Cream 5 oz - 3 of 4Kitsch Air Dry Cream 5 oz - 4 of 4
Kitsch Air Dry Cream 5 oz - 1 of 4

Kitsch Air Dry Cream 5 oz

18 Questions
$14.99

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At a glance

About this item

Highlights

  • Enhances natural texture and curl
  • Controls frizz for up to 24 hours
  • Lightweight, non-greasy formula
  • Locks in moisture and smooths strands
  • Defines waves and curls without heat
  • Infused with castor oil, squalane, coconut oil
  • Vegan and cruelty-free
  • Free from harsh chemicals

Description

The Kitsch Smoothing Air Dry Cream enhances natural texture while controlling frizz for up to 24 hours. Its lightweight, leave-in formula, infused with castor oil, squalane, panthenol, and coconut oil, locks in moisture, smooths strands, and defines waves and curls without heat. Non-greasy and weightless, it keeps hair soft, polished, and touchable smooth while protecting and nourishing each strand. Perfect for air drying, braiding, or creating effortless texture, this vegan, cruelty-free cream is free from parabens, phthalates, sulfates, and artificial dyes for sustainable, everyday hair care.
Scent: Amber, Sugar
Hair Type: Wavy, Frizzy
Health Facts: Silicone-Free, Phthalate-Free, Vegan, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Smoothing
TCIN: 94767816
UPC: 840455505480
Item Number (DPCI): 063-00-2982
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, glycerin, glyceryl stearate se, euphorbia cerifera (candelilla) wax, cetearyl alcohol, cocos nucifera (coconut) oil, oryza sativa (rice) bran wax, ricinus communis (castor) seed oil, phenoxyethanol, pullulan, butyrospermum parkii (shea) butter, fragrance**, cetrimonium chloride, guar hydroxypropyltrimonium chloride, behentrimonium methosulfate, ethylhexylglycerin, linalool, amyl cinnamal, vanillin, panthenol, squalane, terpineol, citric acid, geraniol, hydroxycitronellal, citronellol, benzaldehyde, limonene, hydrolyzed jojoba esters, linalyl acetate **natural fragrance derived from plants

Allergens & Warnings:

WARNING: External use only. Avoid eyes and lips. Keep out of reach of young children.

Shipping details

Estimated ship dimensions: 1.51 inches length x 1.53 inches width x 7.64 inches height
Estimated ship weight: 0.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can us baby fine, thin hair girlies use this? Or will it be too weighty with all the oils?

submitted by Helen S - 4 months ago
  • A: I have thin hair and it's really wavy I used a little bit and my hair looks greasy. I mean all I can say is try it out for yourself and if you don't like it return it.

    submitted byPickyShoeAddict01 - 3 months ago
  • A: Yes, fine and thin hair girlies, this one's actually made with you in mind! It's best suited for fine to medium hair types, and the castor oil, squalane, and coconut oil blend is formulated to be sheer and non-greasy so it won't weigh strands down or leave that flat, oily look. The trick is starting small: rub a dime-sized amount between your palms and work it through damp hair from mid-lengths to ends. You can always add a touch more if you need it, but a little goes a long way on finer strands.

    submitted byKitsch Cares - 4 months ago
    Brand expert

Q: Is this scented? If so, what does it smell like? I purchased the Argan Oil Heat Protectant and Argan Milk Leave-in Conditioner and returned both due to the overly-strong fragrance. I don’t want to waste my time and money if this has the same scent.

submitted by Alest - 5 months ago
  • A: It says it's sugar amber scented but I used it for the first time today And it really doesn't smell like anything I mean it just smells clean nothing else.

    submitted byPickyShoeAddict01 - 3 months ago
  • A: The Air Dry Cream is scented. Its fragrance is Sugared Amber — soft, warm, and lightly sweet. It’s a different scent from the Argan Oil Heat Protectant and the Argan Milk Leave‑In, so it won’t match those fragrances.

    submitted byKitsch Cares - 5 months ago
    Brand expert

Q: Does this also help protect hair from heat styling?

submitted by kelbelle73 - 13 days ago
  • A: No, it doesn’t contain heat protectant. It’s made for heat-free styling, so we don’t recommend relying on it for protection from hot tools. If you want to heat style, you can still use it for frizz control and style retention, but pair it with a dedicated heat protectant like our Priming Argan Oil Heat Protectant & Styling Mist, which protects up to 450°F.

    submitted byKitsch Cares - 11 days ago
    Brand expert

Q: Most of my hair is frizzy and dry looking at the top. instructions say halfway down to the ends. Should I not use this product?

submitted by Donna - 1 month ago
  • A: You can still use it! Since your frizz is mostly at the crown, keep in mind this product is designed for mid-lengths to ends, and applying a full amount near the roots can leave that area looking greasy or weighed down. For best results, apply it through your mid-lengths and ends first, then use whatever is left on your fingertips to lightly smooth over the crown. If you want more targeted frizz control up top, our Anti-Frizz Shield Spray is a great lightweight option for that area.

    submitted byKitsch Cares - 1 month ago
    Brand expert

Q: Do I still need to use conditioner with the curl cream?

submitted by Cynthia - 1 month ago
  • A: Yes, we'd still recommend using conditioner as part of your regular wash routine, the Air Dry Cream is a leave-in styling product applied after washing, not a replacement for conditioner. Using both together (conditioner in the shower, then Air Dry Cream on damp hair after) will give you the best results.

    submitted byKitsch Cares - 1 month ago
    Brand expert

Q: Do you add this to the roots or just mid length and ends?

submitted by Swan77 - 2 months ago
  • A: Just mid-lengths to ends, you'll want to avoid the roots with this one. Applying it too close to the scalp can make roots look greasy or weighed down, especially since it's a rich, moisturizing cream. Rub a dime to nickel-sized amount between your palms, then work it through damp hair starting from about ear-level down through the ends, focusing extra product on drier areas like your tips.

    submitted byKitsch Cares - 2 months ago
    Brand expert

Q: Can this be used on very short curly hair?

submitted by JG - 3 months ago
  • A: Yes! It's especially great for wavy (2a-c), curly (3a-c), and kinky/coily (4a-c) hair types looking to enhance natural texture, and hair length doesn't change that. For very short hair, just use a smaller amount (start with a pea to dime size rather than a full dime). Rub it between your palms and scrunch it in from roots to ends to enhance your curl pattern without weighing shorter strands down.

    submitted byKitsch Cares - 2 months ago
    Brand expert

Q: I have fine textured hair but a lot of it would this be to heavy for my hair

submitted by Mariab - 3 months ago
  • A: Air Dry Cream is lightweight and non‑greasy, so it works well on fine to medium textures without weighing strands down. Since your hair is fine but very dense, you may just need a bit more product to get even coverage. Start with a dime to nickel-sized amount through mid-lengths and ends, then add a touch more only if needed—avoid the roots to keep things airy.

    submitted byKitsch Cares - 3 months ago
    Brand expert

Q: After using Kitsch Air Dry Cream and Leave in COnditionor my hair looks awesome tonight. If i wanted to get the same look tomorrow do I spray on water and add more cream?

submitted by shellvic - 4 months ago
  • A: Lightly mist your hair with water so it’s just damp, then add a small amount of Air Dry Cream through the mid‑lengths and ends. That’s usually enough to bring the texture back. You only need more leave‑in if your ends feel dry. Start with a little and build if you need it.

    submitted byKitsch Cares - 3 months ago
    Brand expert

Q: can you still style you hair after you use the cream with a curling iron? {bangs}

submitted by Jeannie - 6 months ago
  • A: Yes! Just layer a heat protectant over the Air Dry Cream before you curl — our Priming Heat Protectant & Styling Spray pairs perfectly with it.

    submitted byKitsch Cares - 6 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This air dry cream has garnered mixed feedback from guests, with many praising its ability to define curls and reduce frizz, especially in humid conditions. Guests appreciate its lightweight feel and pleasant scent, making it a go-to for effortless styling. However, some have experienced issues with stickiness and heaviness, leading to dissatisfaction. Overall, it seems to work best for those with wavy or curly hair looking for a product that enhances their natural texture without the need for heat styling.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1589 reviews
    effectiveness: 2.82 out of 5
    quality: 3.02 out of 5
    value: 2.98 out of 5
    41% would recommend
    93 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2026Verified purchase

    Love this

    I like that this really tames my frizz especially since I use it for blow drying.
    Me of course
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 October, 2026Verified purchase

    good stuff

    its great but need 2add alil on wet not damp wet hair
    Nanny
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2026Verified purchase

    love this air dry cream!

    love this air dry cream. it keeps my hair curly/wavy without getting frizzy. better than other products I've tried.
    Jill V
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2026Verified purchase

    Not good for fine hair

    This may be a great product for regular texture hair but this does not work for curly fine hair texture. Just way too heavy. Fine hair tangles easier and this didn't really help with detangling at all. Also doesn't have the best smell in my opinion.
    SETexas
    effectiveness: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Love it

    Only need a little bit. It works
    Tamara
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    Great product!

    I like this product. My long and course hair looks full of body and thicker without using a damaging heat tool.
    Target Team Member
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Light and defined curls

    This product delivers as promised – and a little goes a long way. Leaves my hair soft with my curls lightly defined.
    Alairis
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Really Works!

    I have been blowing out my hair for years now and am getting lazy so wanted to air dry and see what happened. Frizz happened. But then I saw this product and applied it after the Leave-In Mosturizer. What a difference! My wavy hair looked natural and no frizz. Liked it so much I got one for my daughter who air dries. Caution - a little goes a ling way so don't overdo it.
    Debra
    Did you find this review helpful?
    1 out of 5 stars
    18 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Not for my hair

    I read reviews before trying this product thinking it would be amazing. I don't know what these people are talking about. Feels yucky to me. Made my hair feel like a coating of wax and matted up my hair. Can't get a comb through it. I was misled of this making your hair pretty and soft.
    Laura
    From Undisclosed team
    We're sorry this didn't live up to your expectations, and we understand how disappointing that is after reading such positive reviews. The Smoothing Air Dry Cream works best with a small amount on damp hair, as too much product can leave hair feeling coated. If it still isn't the right fit, you can start a return at mykitsch.loopreturns.com.
    13 days ago
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Great for natural wavy or curly hair.

    It took me a couple of times to get to right amount to use (a small amount does the trick). It is wonderful! I put it on damp hair and my hair takes a nice natural shape. Because the top of my hair is slightly wavy, I use other Kitch products. My hair sits at the neck so I blow dry the top only. It looks professionally styled.
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Good stuff.

    I love all the products!! The curl cream is the best.
    Belinda
    Did you find this review helpful?
    1 out of 5 stars
    18 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    My hair feels like yarn and tangles easily with this cream

    I hate it.
    Grace
    From Undisclosed team
    We're sorry the Smoothing Air Dry Cream left your hair feeling tangled. That's definitely not the result we want for you. Starting with a smaller amount on wet hair and combing it through with a wide-tooth comb can help it distribute more evenly. If it's still not the right fit, you can start a return at mykitsch.loopreturns.com.
    13 days ago
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Obsessed

    I'm obsessed with this cream! It makes my hair full and my natural waves look soft and full.
    Carolyn
    Did you find this review helpful?
    2 out of 5 stars
    17 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Expensive for stiff hair, but it holds

    I ordered this because it was recommended for great curls. I was sold by promises of curl shape hold and enhancement. Mostly though, it looks wet, feels stiff, and only minimally improves the shape and duration of the curl. I won't order this product again.
    Val
    From Undisclosed team
    Thank you for your honest feedback. We're sorry the Smoothing Air Dry Cream left your curls feeling stiff rather than soft and defined. Once your hair is completely dry, gently scrunching with a drop of oil on your hands can help release the hold. If it's still not the right fit, you can start a return at mykitsch.loopreturns.com.
    14 days ago
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Amazing!!!!! Please never change the formula!

    I honestly just thought my hair was a frizzy mess and the top would just never cooperate. I have spent years trying to go curly only for it to flop or become a pile of frizz. So I just straightened every day causing so much damage! I decided to try this product and can honestly say it is a miracle!!!! I never write reviews but this product deserves a glowing one! Please never ever change the formula!
    Lisa
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Great

    Smooths my frizzy hair and great for slick back ponytails
    Olivia
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Air Dry Cream

    I love Kitsch's air dry cream - a little goes a long way and leaves my hair feeling soft to the touch. Before I found Kitch's (air dry cream), my hair was dry after using my air dryer. I am so happy with this leave-in hair cream that I've already purchased another tube to ensure I don't run out. Love my Kitsch's Air Dry Cream.
    Jerry
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Fave Kitsch product so far

    The smell is subtle and divine. My normally frizzy hair looks shiny and less frizzy! Overnight care is still essential but my hair is more lazy girl fab and lustrous as ever
    Amber
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 October, 2026

    (no review title)

    It just does not help with frizz I just not to waste I use it to slick back my hair but would not recommend
    Gram
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    14 October, 2026
    originally posted on https://www.mykitsch.com
    Image

    Undecided

    I'm not sure if I'm using this product correctly or even if it's the right product for my very fine, thin hair. I think I'll let my granddaughter try it since her hair is much thicker and wavy.
    Therese
    From Undisclosed team
    Thank you for your feedback. The Smoothing Air Dry Cream works best when a very small amount is applied to damp hair, focusing on the mid-lengths and ends and keeping it away from the roots, then left to air dry. For very fine hair, a little goes a long way. We hope your granddaughter enjoys it too, and if you'd prefer to return it, you can do so at mykitsch.loopreturns.com.
    17 days ago
    Did you find this review helpful?

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