Kitsch Air Dry Cream 5 oz
$14.99
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Guests are saying
This air dry cream has garnered mixed feedback from guests, with many praising its ability to reduce frizz and enhance curl definition. Guests appreciate its lightweight feel and pleasant scent, making it a go-to for effortless styling. However, some have experienced issues with stickiness and heaviness, particularly with certain hair types. Overall, it shows promise for those seeking a product to manage frizz and define waves without the need for heat styling.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1091 reviews
effectiveness: 2.77 out of 5
quality: 2.95 out of 5
value: 2.97 out of 5
40% would recommend
75 recommendations
1 out of 5 stars
21 August, 2026Verified purchase
(no review title)
Heavy did style like other reviewer mentioned just didn’t work for my frizz but I have thin many strands of hair on my scalp just not curly hair pretty wavy straight so this just made it look like I didn’t shower kind of underneath and sticky too ?? Going to toss since it makes my hair unmanageable
2 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2026Verified purchase
Not for me
Very heavy, and I have fairly thick hair. Just weighed me down. Not for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2026Verified purchase
Next time buy from the store
Store didn’t know when they were going to get this product. I ordered it off of target.com because it said that I would have it by August 15. I got an update with the shipping information saying it was going to be delivered August 14. Now I got a notification saying due to whether it’s not going to be delivered until August 17. What weather!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2026Verified purchase
More frizz
This made my hair more frizzy and you can feel the product sitting on your hair .
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
(no review title)
Very easy to use & controls the frizzies!
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
awesome
perfect and easy to use love how my hair looks
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
Frizz-free!
Love it! Prevents my hair from drying frizzy.
3 out of 5 stars
8 August, 2026Verified purchase
Not like testimonials online
Softens hair, but still leaves it frizzy
5 out of 5 stars
7 August, 2026Verified purchase
(no review title)
Love the air dry cream. Keeps the frizz away
1 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2026Verified purchase
Don't bother
Don't bother. Made my hair so tacky I could not get my fingers through my hair. I had high hopes but I just felt knotty and sticky.
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2026Verified purchase
(no review title)
Easy to apply. Makes hair look and feel great. Brings out curl and gives some volume
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2026Verified purchase
(no review title)
Worked wonderfully on my step daughters thick “poofy” wavy hair. It wasn’t poofy and just nice waves this morning after sleeping with it wet.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2026Verified purchase
(no review title)
made my hair frizzy and sticky
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2026Verified purchase
(no review title)
This is the best anti-frizz product I’ve ever used.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 July, 2026Verified purchase
Dont buy this if you dont have extremely curly hair
I purchased this thinking it would make my waves have more definition and bounce. Instead, it just maid my hair super dry, hard to untangle, and it felt super gross. It defined some waves but for the most part, it made my hair feel dirty and frizzy. I don’t recommend this product at all and it’s unnecessarily overpriced. Not sure if this product doesn’t work with my hair type coming from a 1C.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 July, 2026Verified purchase
(no review title)
This product is way overpriced and overrated. It weighs my hair down and makes it look oily and very greasy. The shampoo and conditioner on the other hand are absolutely amazing.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2026Verified purchase
(no review title)
Was so glad I found this item at Target! I wanted to try it for a while but procrastinated about buying it online. I saw it in the store and grabbed it. Works great, exactly as promised. If you have thicker hair, use more than directed. Love it!
1 out of 5 stars
25 July, 2026
(no review title)
First of all I had the worst allergic reaction to this cream after one use. It made my hair feel horrible and sticky. I was so disappointed as I heard such great things about this product.
4 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2026Verified purchase
Frizz is better
Still trying to learn how to use this… I have very frizzy hair after washing. I was hoping to gain more curl than frizz when using this.
2 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2026Verified purchase
Honest review from a mom - not an influencer!
The smell, subtle - so points for that. The consistency - odd. It says to use a small amount. Once you rub a small amount on your hands to run through your hair, it’s gone! So you need more than you think. It glides right into wet hair. Once dry, I’d say it helps - IF you kept (and keep!) your hands out of your hair!!! One night I slept with wet hair after putting this in. My 2A/2B hair type had beautiful slight curls - til I ran my fingers through my hair one time. Then it was just frizzy waves. Letting it air dry during the day - nothing magical (shown in photos). Putting this on dry hair as the instructions allow - feels gross. It’s tacky and messy feeling on dry hair. All 3 processes felt like had sprayed texturing spray on my hair. There is no super soft, super shiny, non-frizzy waves or curl magic going on - especially hours in. Everyone’s hair is different. I saw nothing magical though. And nothing worth continuing to use.