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Lands' End Premium Supima Cotton Towel - 2 of 4Lands' End Premium Supima Cotton Towel - 3 of 4Lands' End Premium Supima Cotton Towel - 4 of 4
Lands' End Premium Supima Cotton Towel - 1 of 4

Lands' End Premium Supima Cotton Bath Sheet - Ivory

2 Questions
$49.95

In Stock

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Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
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About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 70.0 inches (L), 36.0 inches (W)
Fabric Name: Dobby
Textile Material: 100% Cotton
Style: Bath Towel
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91381331
UPC: 825386530565
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 12.5 inches length x 10 inches width x 5.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How many towels are included?

submitted by Laurey - 1 month ago

  • A: This would be one bath towel or bath sheet.

    submitted byCustomer Care - 1 month ago
    Brand expert

Q: Are the letters embroidered as shown on the picture?

submitted by DL - 6 months ago

  • A: Monogramming on the towels is not offered through Target.

    submitted byCustomer Care - 5 months ago
    Brand expert
See all questions (2)

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Guests are saying

These towels are praised for their softness, absorbency, and beautiful colors, making them a popular choice among guests. Many appreciate the luxurious feel and quality, with some noting their durability after multiple washes. However, there are concerns about inconsistencies in thickness and color matching. Overall, they are seen as a great investment for comfort and style in any bathroom.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2735 reviews
    50% would recommend
    2 recommendations
    5 out of 5 stars
    3 September, 2026
    originally posted on Lands' End
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    Snow White and always perfect

    Always perfect and durability for years!
    Did you find this review helpful?
    2 out of 5 stars
    30 August, 2026
    originally posted on Lands' End
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    Poor towel

    I bough these towels a few weeks ago. The weight is OK, they feel nice and soft but they really don’t soak up water very well. They seem to just push it around on your skin. I am returning them.
    1 reply from Customer Care team - 15 days ago
    Thank you for your review. We're sorry to hear these towels did not meet your expectations. While we're glad you found them soft and liked the weight, we understand how disappointing it is when they don't provide the absorbency you were looking for. We appreciate you taking the time to share your feedback regarding their performance, and we'll be sure to pass your comments along to our Product Team for review. If you have not already returned them, we accept most returns within 90 days of the shipping date. If your return qualifies, you'll also have the option to choose merchandise credit for a free return. Thank you for letting us know about your experience.
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on Lands' End
    Image

    Nice and thick

    They were a gift and the recipient loves how thick and fluffy the towels are.
    Did you find this review helpful?
    5 out of 5 stars
    25 August, 2026
    originally posted on Lands' End
    Image

    Nice towels

    I always buy these towels as they are soft and last.
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on Lands' End
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    Great soft and absorbent towels

    I like these towels because they have large loops and are absorbent as well as soft. Not too bulky for washing with other clothes.
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026
    originally posted on Lands' End
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    Best towels but low stock available

    The best towels, only issue is that they are out of stock most of the times.
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026
    originally posted on Lands' End
    Image

    Soft and beautiful

    Beautiful pale blue color, extremely soft towels. Beautiful and well worth the price.
    Did you find this review helpful?
    2 out of 5 stars
    15 August, 2026
    originally posted on Lands' End
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    Didn’t meet expectations

    We were looking for new bath towels, and these came highly reviewed. However, we found them to be thin and scratchy, especially compared to our old towels (the spa towels from Target’s Threshold brand). I couldn’t imagine that they would get better with time, so we returned them. For this price point, the quality should be better.
    Did you find this review helpful?
    2 out of 5 stars
    13 August, 2026
    originally posted on Lands' End
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    Disappointed

    The quality of these towels was less than I expected. After washing and drying them in preparation for use they had fabric "pulls" or snags. After trying several brands of towels and returning them, I did decide to keep these since it took two months to even get them.
    Did you find this review helpful?
    1 out of 5 stars
    12 August, 2026
    originally posted on Lands' End
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    Terrible product

    I bought the bourbon color of this towel set. I washed them before using and I couldn’t believe how much the color bled!! When the label says to wash in similar colors you’d better listen or just wash these by themselves otherwise you’ll have ruined laundry items because of the bleeding! Also, this set shedded terribly after washing.
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026
    originally posted on Lands' End
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    Wonderful softness and quality

    These bath towel sets are high quality cotton and very soft and adsorbent
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026
    originally posted on Lands' End
    Image

    Bering Sea Blue - different color than last year

    I love these towels—they’re soft and dry well. Unfortunately, when I ordered more Bering sea blue towels, they are now a steel blue color. Very disappointed with that. Just wanted others to know before buying that it no longer looks like the image on the website.
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2026
    originally posted on Lands' End
    Image

    Cotton towels

    Very absorbent towels and vibrant colors. Nice quality and last years!
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on Lands' End
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    Another hit!

    Love the size and feel of this bath sheet. Had it monogrammed and added the unicorn logo. So cute! Downside- took almost 2 months to receive the order. Missed giving as a birthday gift and then missed giving it as a housewarming gift.
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2026
    originally posted on Lands' End
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    Luxury, Every Single Day

    Supima cotton has always been my go-to for towels. These towels are soft, durable and fade resistant. A family favourite!
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026
    originally posted on Lands' End
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    Best towels on the market

    I bought this for a shower gift for my grandson and his future wife. I have used these lands end towels for decades and know they are the best towels. They wash wonderfully. They are very absorbent and dry on towel rods very nicely.
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on Lands' End
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    Great gifts

    My son was very happy with all these towels. Color, sizes, and monogram were all good. Lands End is reliable for quality and monogramming.
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on Lands' End
    Image

    Terrific towels

    Our 4th set of Lands End towels. Love them. Towels are good size, absorb quickly and last and last!
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2026
    originally posted on Lands' End
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    The only towels I use!

    I have a couple of these sets in Blush and Dusty Blue. I love these towels! They are plush and absorbent. I love the supima long threads, the colors and feel. I look forward to using them, whether drying my hands or my body! I am a bit obsessed with them. And the Dusty Blue sells out fast, so you better set an alert!
    Did you find this review helpful?
    1 out of 5 stars
    28 July, 2026
    originally posted on Lands' End
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    Very disappointed

    I purchased these thinking they were the same quality I have purchased in the past. They are not! Although very soft, they are much thinner and do not absorb well at all. Also they leave towel lint on your body when drying. Very disappointed. Bring back the old ones please!
    Did you find this review helpful?

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