lands end
bath towels
| Size | Measurement |
|---|---|
| Washcloth | 13''x13'' |
| Hand Towel | 19''x30'' |
| Bath Towel | 30''x56'' |
| Bath Sheet | 36''x70'' |
All Sizes in Inches Unless Otherwise Stated
Sponsored
Lands' End Premium Supima Cotton Towel
$37.46 reg $49.95
Sale save $12.49 (25% off)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 70.0 inches (L), 36.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91381324
UPC: 825386530503
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 5 inches height
Estimated ship weight: 2.18 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
These towels are highly praised for their softness, absorbency, and beautiful colors, making them a perfect addition to any bathroom. Guests appreciate the luxurious feel and durability, often noting how well they hold up after multiple washes. Many have also enjoyed personalizing their towels with monograms, adding a special touch. While some guests experienced issues with color discrepancies and snags, the overall sentiment remains positive, highlighting the towels' quality and comfort.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2519 reviews
50% would recommend
2 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
Great Towels!
These towels really last.
4 out of 5 stars
12 December, 2025
originally posted on Lands' End
Nice but not as thick
These are made in India, not quite as thick as the last ones I bought made in Turkey. Ad copy says American grown Supima cotton, yet they are imported from India? Will see if they wash as well. Bought the Bering sea blue. Reviews say bath mats don’t match
2 out of 5 stars
11 December, 2025
originally posted on Lands' End
Not Absorbent
I am so disappointed in these hand towels. They are not absorbent, it feels like I am just pushing water around on my skin. They also take a very long time to dry, still damp hours after I use them. I looked for a long time before deciding on these, I chose them because they are the right color and have matching non-skid rugs and the reviews were generally good. Now I regret buying them, I'm really glad I didn't buy the bath towels as well.
5 out of 5 stars
3 December, 2025
originally posted on Lands' End
The Dusty Blue Color Choice
These towels are substantial and beautiful. The color on the website is brighter than the actual towels, which fortunately i like even better as it is subtle rather than bright. I bought two sets monogramed and this morning ordered a third set not personalized. Thanks Lands End!
5 out of 5 stars
29 November, 2025
originally posted on Lands' End
(no review title)
I purchased this towel set about 4 years ago, color (red) is still vibrant
5 out of 5 stars
25 November, 2025
originally posted on Lands' End
Great Quality
I bought these towels as a gift and they love them! They cannot stop talking about the great quality.
1 out of 5 stars
21 November, 2025
originally posted on Lands' End
Terrible Towels
These towels are awful. They don’t absorb and never feel dry. They are the worst towels I have ever bought. I did buy these towels several years ago and they were fine. I have to donate the new ones.
5 out of 5 stars
18 November, 2025
originally posted on Lands' End
A bathroom must!
Plush, cozy and luxurious. I have these in both my bathrooms, they are simply the best towels! I've spread the word and now my family and friends are hooked too! Plus, they can be personalized for an extra special touch!
3 out of 5 stars
14 November, 2025
originally posted on Lands' End
Towels and floor/bath mats don't match
I just purchased a 21pice set of towels/hand towels, wash cloths, floor mats, and bath mats. The color difference between all the towels and the floor/bath mats is dramatic. Floor and Bath mats don't look like they are even close to the same dye lot as the towels. I'll attach a photo to highlight the difference
4 out of 5 stars
10 November, 2025
originally posted on Lands' End
Great towels but bath mat does not match
These are great towels. Cushy and soft, absorbent, but don't take long to dry. I also bought the bath mats. If I were just reviewing the toast color it would be a 5. But I also bought the dark sand. The mat in dark sand is not the same color as the towels.
1 out of 5 stars
29 October, 2025
originally posted on Lands' End
Terrible Dye - Towels Will Ruin Your Laundry
I bought the Bourbon color. The towel dye ran so badly that a white towel washed with these towels is now *permanently* stained with the color. Even bleach could not get the dye out. Be aware of the bad dying job when you are selecting a color. White is probably the only safe choice. I have never seen such intense staining from dye.
1 out of 5 stars
12 October, 2025
originally posted on Lands' End
Towels Not a Good Purchase
I bought the Bourbon colored Supima towels for Fall. Washed them and rinsed twice in warm water. They had a smell to them, bled color into the wash and shed quite a bit of lint. There were loose threads on the hand and bath towels. I trimmed off over a foot of stitching on one bath towel. Also,after showering and drying down I realized that there was orange dye on my skin along with shedding and lint to clean up. The color of the towels was very nice and the towels soft and absorbent so disappointing to find so many quality issues.
5 out of 5 stars
4 October, 2025
originally posted on Lands' End
Great length! Substantial, yet light and fluffy.
Substantial, yet light and fluffy! This bath sheet is a great length - a couple of inches longer than the typical size, which I appreciate. It launders well.
5 out of 5 stars
4 October, 2025
originally posted on Lands' End
Like new after10 years’
I have the bath sheet towels and use them daily. They are 20 years old and color has not faded and they look like new. Now I am ordering as a gift.
5 out of 5 stars
26 September, 2025
originally posted on Lands' End
Great towels
These are the softest, most luxurious towels that I have ever bought and they're absorbent, too!
5 out of 5 stars
25 September, 2025
originally posted on Lands' End
Soft and Fluffy
Extremely soft and absorbent, and the Color is exactly like the photograph in the catalogue.
5 out of 5 stars
23 September, 2025
originally posted on Lands' End
Soft and long lasting
GREAT towels. I am preparing to retire so I am stocking up!
5 out of 5 stars
19 September, 2025
originally posted on Lands' End
(no review title)
Love these towels, very soft and last forever. I love sending these as a gift!
5 out of 5 stars
19 September, 2025
originally posted on Lands' End
Love these towels!
Bath sheets are huge; all towels and washcloths are thick and plush.
2 out of 5 stars
16 September, 2025
originally posted on Lands' End
Lint Lint Lint!
My husband loves these towels, so now I’ve ordered these as an Anniversary gift for my son and his wife. BUT … I’ve washed them 4 times and each time removed handfuls of lint from my dryer vent. Why?