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Lands' End Premium Supima Cotton Towel - 2 of 3Lands' End Premium Supima Cotton Towel - 3 of 3
Lands' End Premium Supima Cotton Towel - 1 of 3

Lands' End Premium Supima Cotton Bath Sheet - Bath Sheet - Bering Sea Blue

2 Questions
$49.95

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
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About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 70.0 inches (L), 36.0 inches (W)
Fabric Name: Plush
Textile Material: 100% Cotton
Style: Bath Sheet
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 92660653
UPC: 194743748586
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 12.5 inches length x 10 inches width x 5.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How many towels are included?

submitted by Laurey - 2 months ago

  • A: This would be one bath towel or bath sheet.

    submitted byCustomer Care - 2 months ago
    Brand expert

Q: Are the letters embroidered as shown on the picture?

submitted by DL - 7 months ago

  • A: Monogramming on the towels is not offered through Target.

    submitted byCustomer Care - 6 months ago
    Brand expert
See all questions (2)

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Guests are saying

The personalized towel set has received a mix of praise and criticism from guests. Many appreciate the softness, absorbency, and vibrant colors, making them ideal for everyday use or as thoughtful gifts. However, some guests have expressed concerns about lint shedding and durability after washing. Overall, these towels offer a luxurious feel and are well-suited for those seeking comfort and style in their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2780 reviews
    50% would recommend
    2 recommendations
    5 out of 5 stars
    1 October, 2026
    originally posted on Lands' End
    Image

    Wonderful towels - best of a lifetime

    These towels are the best I have ever encountered in a 70+ year lifetime! Both softest and most absorbent. The pile is thick and deep. I am beyond thrilled and feel super-indulged for having bought them.
    Did you find this review helpful?
    3 out of 5 stars
    30 September, 2026
    originally posted on Lands' End
    Image

    Adequate

    These bath towels are soft and comfortable and large enough to wrap around you nicely. However, they could be a little thicker and more plush, as they are a bit on the thin side. Also, they tend to hold water and not dry out well between showers, which isn’t an issue with our other towels. They also need an extra tumble in the dryer to dry out completely. I like these towels enough to keep them, but would opt to buy a different towel in the future.
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on Lands' End
    Image

    Great towels at unbelievable price

    We ordered the six piece Towel set and two additional bath sheets and they were phenomenal. They are soft fluffy and couldn’t ask for better and they were on sale half price. I don’t think you could ever ask for more than that. JCPenney always was our go to place and since it’s going back to its old Practice, it still is our favorite place to go. We’ll be spending more money on quality items here again.
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on Lands' End
    Image

    Premium supima towels

    My husband ordered these towels. I was a bit skeptical when they arrived. They didn’t feel as plush as we wanted. Then I laundered them. They are soft, absorbent, and a good size. We bought three more sets.
    Did you find this review helpful?
    1 out of 5 stars
    28 September, 2026
    originally posted on Lands' End
    Image

    Significantly declined quality of sheets & towels

    Awful. Quality of sheets and towels from Land's end in the last couple of years has declined considerably. I went from huge fan to never ever again. If you've purchased LE sheets and towels in the past, shopper beware - current quality is no where near the same.
    1 reply from Customer Care team - 10 days ago
    Thank you for sharing your review. We are sorry to hear that the sheets and towels did not meet your expectations. We understand how disappointing it is when products do not provide the same quality you have come to expect from previous purchases. Your feedback regarding the fabric quality and overall value has been shared with the appropriate Merchant team for review, as customer comments are an important part of our product development process. We appreciate your longtime loyalty and are sorry that these items left you disappointed.
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on Lands' End
    Image

    Quality towels

    Quality towels that are soft, absorb well and look great. I've bought towels from Lands End before and have been very happy with the quality. Wash and dry well.
    Did you find this review helpful?
    3 out of 5 stars
    27 September, 2026
    originally posted on Lands' End
    Image

    Doesn’t worth the price !!!

    The towels are soft, but when I washed them, they shed a lot of lint. The quality is okay, but not the greatest. I felt that I should have bought the Turkish Luxe 6-piece towel set instead, but unfortunately, they didn’t offer it in lilac or pink.
    Did you find this review helpful?
    5 out of 5 stars
    27 September, 2026
    originally posted on Lands' End
    Image

    Towels

    Love these towels! I use them in my house and I also give them to my friends and family as gifts. Lovely quality.
    Did you find this review helpful?
    2 out of 5 stars
    26 September, 2026
    originally posted on Lands' End
    Image

    Not the same quality as last year.

    I have been buying these towels for years, but my recent purchase of dark sand towels is like something I'd see at a bargain box store; thin towel, thin loops, and I'm not sure they'll be absorbent. These seem so cheap compared to all of my other Lands End sets. Very disappointed.
    Did you find this review helpful?
    5 out of 5 stars
    24 September, 2026
    originally posted on Lands' End
    Image

    VERY pleasantly surprised!

    I was very pleasantly surprised by the size and plushness of these towels. The quality is outstanding. They are absorbent, wash beautifully and I will be getting all my future towels from Lands End now. Thank you.
    Did you find this review helpful?
    3 out of 5 stars
    24 September, 2026
    originally posted on Lands' End
    Image

    (no review title)

    Not as good quality of the Suprima towels I’ve purchased from Lands End previously.
    Did you find this review helpful?
    1 out of 5 stars
    24 September, 2026
    originally posted on Lands' End
    Image

    Poor quality

    Returned the towels due to poor quality. Very thin material.
    Did you find this review helpful?
    4 out of 5 stars
    24 September, 2026
    originally posted on Lands' End
    Image

    Ok towels for the price

    I’ve owned many higher end towels before like Frontgate which I was used for probably 15 years and they still look great although getting less soft. These lands end towels are ok but don’t expect Frontagate quality. These towels are thinner , still soft, but I can tell the difference. You get what you paid.
    Did you find this review helpful?
    4 out of 5 stars
    23 September, 2026
    originally posted on Lands' End
    Image

    Good-looking towels

    The towels look good - a classic size now and with a nice fluffy feel in an attractive colour but they are not yet in use so I don't know how they will perform.
    1 reply from Customer Service team - 15 days ago
    Thank you for your review. We're pleased to hear that your first impressions of the Supima Cotton Towels - Set of 6 are so positive. It's great to know that you like the attractive colour, fluffy feel, and classic towel size. As you haven't had the opportunity to use them yet, we completely understand that it's too soon to comment on their performance. We hope they prove to be soft, absorbent, and long-lasting once they're in regular use. Thank you for taking the time to share your feedback. If you have any questions about this product or any of our other ranges, please call our freephone number and our team will be happy to help.
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on Lands' End
    Image

    Soft and Attractive

    I ordered 4 of the black hand towels to use in my guest bath. They are a true black, as pictured, and they look and feel like good quality. Some fuzz came off in the first wash, but they're not shedding as I use them. There are thick and soft, and they dry well.
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on Lands' End
    Image

    Gets the job done.

    This hand towel is very dense and doesn’t get wet after a few uses. I love that I could get it in black.
    Did you find this review helpful?
    2 out of 5 stars
    22 September, 2026
    originally posted on Lands' End
    Image

    Towels are ok.

    Not as soft as advertised.
    1 reply from Customer Care team - 16 days ago
    Thank you for your feedback. We're sorry to hear the towels were not as soft as you expected. We understand how disappointing that can be when a product doesn't match your expectations. Your comments regarding the softness have been shared with our product team for review, as customer feedback is important in helping us improve our products. If you have not already returned the item, we accept most returns within 90 days of the shipping date. If your return qualifies, you'll also have the option to choose merchandise credit for a free return.
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on Lands' End
    Image

    Wonderful Towels

    Absolutely beautiful towels! Soft, absorbent and attractive. I’m very pleased with these towels.
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Lands' End
    Image

    love these towels

    This is a repeat purchase for our home and cottage -- these towels are great and I don't have to guess what they will be like, each set is the same quality. Wash a few times before using to get rid of any extra fuzz but otherwise, great towels that hold their color and work great.
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026
    originally posted on Lands' End
    Image

    Soft & last so long with absorption

    I have this towel in Tan & now I have a few in Grey & they are soft with a long thread twist to absorb water.
    Did you find this review helpful?

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