Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 2 inches height
Estimated ship weight: 1.49 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2473 star ratings
4.5 out of 5 stars with 2473 reviews
0% would recommend
1 recommendations
Not the same quality as they used to be
3 out of 5 stars
- 1 month ago
originally posted on Lands' End
I've recommended Lands End towels to all of my friends. They used to be extremely fluffy - more than anything you'd get at a box store. I just ordered another set and was dismayed they are just regular towels now - not overly fluffy anymore.
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Large, soft
5 out of 5 stars
- 1 month ago
originally posted on Lands' End
Large, and incredibly soft. I use one tablespoon of Tide liquid detergent for a load, and select "extra rinse". I add no other products that make towels less absorbent - like fabric softeners.
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Everything I wanted
4 out of 5 stars
- 1 month ago
originally posted on Lands' End
I bought this as a HS graduating gift for my granddaughter. I love the way the towels look monogrammed. The feel of the pile is in the medium range. There are some other towel brands with deeper pile but I don't think monogramming would be suitable. Also, Also these will dry more quickly. The color is just what I wanted. Sizes are ample and you can read about all measurements before you buy. I think she will love everything about these towels . I will let you know when they are presented! Sorry they are gift wrapped so I don't have a picture!
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(no review title)
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
My old towels were getting raggedy so I went to Land's End to buy new ones. I love the color (fresh thyme) and they are soft but absorb moisture easily,
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Great towel
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
Love these Landsend towels, fluffy and soak up the bath water from your shower or bath.
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Disappointed
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
This was after 2 uses from my husband.. towel totally ripped apart.
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Returned
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
Returned - color did not match the hand towels although ordered same color. Towels significantly lighter. Quality not great - not worth keeping at
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No other towel compares
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
These are the ONLY towels I will purchase. I have been buying them for years and always replace with the same. I have even given them for gifts. Everyone loves them
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I love these towels
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
I have purchased many of these towels. They are great! They are soft, durable, absorb water from your skin well, and are easy to wash and dry. I buy all of my towels from Lands End.
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Soft & absorbent
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
The towels are both soft and absorbent. No color loss on first wash. Great product!
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Shale Gray More Blue
4 out of 5 stars
- 3 months ago
originally posted on Lands' End
Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
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Color does not match!!!
1 out of 5 stars
- 3 months ago
originally posted on Lands' End
I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
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Perfect bath!!!
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
LANDS END is my go to for towels. The colors are consistent, towels are luxurious in weight and softness and bath towels are a great size for me (a size 2) and guests who are larger. They wear well and I love these products--THANKS
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Great Aqua Bath towels!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
Great Aqua Bath towels! Love the color! Very soft and thick. It has been years since I bought Lands End towels and I am glad that I purchased them again! The hand towels and wash cloths are great also. They wash very nice. I am interested to see how they last. So far after 2 washings they are still very soft and thick.
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Terrible decline in quality
1 out of 5 stars
- 4 months ago
originally posted on Lands' End
Washing instructions are now wash in cold water on delicate cycle. These made in India towels are thin, seem to get pulls when you look at them crosswise, ends are not sewn well, and are a huge decrease in quality from the prior version made in Turkey. The rose color is not rose, it's a coral as noted by an another reviewer. I have bought these towels for more than 15 years. I will have to buy two replacement towels of this current version just to keep a set intact when they go on clearance, then no more of these until you wake up Lands End and find a vendor that can manufacture a decent towel.
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(no review title)
2 out of 5 stars
- 4 months ago
originally posted on Lands' End
This towel snags easily
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Poor Quality control on dye lot of towels.
1 out of 5 stars
- 4 months ago
originally posted on Lands' End
As I reported to Land's End, with pictures of the tags both labeled “slate gray” the towel I bought from Lands end last summer was a medium gray while the new towels with the same label were light blue. I could not return them due to the fact that I just had a large number of guests to come in.
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Very thick!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
Very thick and absorbent. So far I’m very happy with my purchase!
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Supima cotton towels are supremely made to last!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
These towels are very soft but highly absorbent. They are a few inches larger in length and width than my old Lands End towels, but will shrink a bit over the course of washing and drying a few times. If they last as long, and stay unraveled from wear, as my old ones have done, I'll be more than satisfied with them!