6' Lightning to USB-C Braided Cable - heyday™ Black: Male-To-Male Connection
$10.49 reg $14.99
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$19.99
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4.8 out of 5 stars with 106 ratings
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4.3 out of 5 stars with 72 ratings
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3.9 out of 5 stars with 17 ratings
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Guests are saying
The reviews highlight a mix of experiences with this charging cable, showcasing its appealing design and length, which many guests appreciate for convenience. However, durability issues are frequently mentioned, with several guests reporting that the cable stops working after a short period. Despite some positive feedback on charging speed and aesthetics, guests express frustration over the inconsistency in quality and longevity, making it a product to consider carefully before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1032 reviews
quality: 2.46 out of 5
value: 2.46 out of 5
50% would recommend
158 recommendations
5 out of 5 stars
10 February, 2026Verified purchase
(no review title)
Fast charging
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
Low Quality Charger
This charger doesn’t work. It’s now my third time buying one from this brand and they CONTINUE to break after 1-2 days of using them. I’ve tried different cubes and outlets. I don’t recommend.
1 reply from the Product Manufacturer team - 2 days ago
Hello Carly, thank you for your honest feedback. We’re sorry to hear about your experience and understand how frustrating it is when a charger doesn’t hold up, especially after multiple tries. We appreciate you sharing this, as feedback like yours helps us continue to improve. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
26 January, 2026Verified purchase
(no review title)
Bought it in October—it’s 3 months later, and my phone is losing charge as it’s plugged in and says it’s charging. $15 down the drain. Don’t buy this cord. Just glad this didn’t happen as the winter weather hit and I was snowed in all weekend.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026Verified purchase
(no review title)
Broke after less than a month and unable to return
1 reply from the Product Manufacturer team - 15 days ago
Hello Ang, thank you for your feedback. We’re sorry to hear the cable broke so quickly and that you weren’t able to return it, that must be very disappointing. Your input is appreciated and helps highlight where the product fell short. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
(no review title)
Works about 25% of the time. I’ve owned several of these, thinking it was a flaw but they all do this. Doesn’t work when you plug your phone in OR jumps between working and not working every 3 seconds. Surely that can’t be good for the phones battery. Idk how they’ve been allowed to sell these for years and have them be so unreliable in quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
(no review title)
The charger was great for the first month of use but now it doesn’t charge at all. Dollar store chargers have lasted longer for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
would not recommend at all.
horrible product, pretty much a scam. it works fine for like 2 months, and then gets loose and falls out of the charging hole in my phone. i have to play a game of propping my phone in the right angle so that it charges. not fun.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase
BUYER BEWARE.
Looks nice. Came fast. But alas, I read and relied on misinformation from the AI generated responses to form the reasonable belief that this charger was in fact compatible to all iPhones, which again is not the case…. Apple doesn’t use lightning anymore. End of discussion. Waste of my money and time. Butter beware!!!
1 out of 5 stars
25 December, 2025Verified purchase
(no review title)
broke after a month of having
1 out of 5 stars
25 December, 2025Verified purchase
(no review title)
Stopped working after a few months
1 reply from the Product Manufacturer team - 1 month ago
Hello, thank you for your feedback. Please reach out to Target Guest Services at guest.service@target.com for assistance.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
no charge no connectivity
bought in august on the 22nd and is already almost completely not working anymore. i bought this thinking it would last awhile for how kind of expensive it was compared to alternatives outside of target. it still connects and acts like it will charge but just DOES NOT CHARGE anymore like not even a bit like it would be one thing if i charged but no it charges like one percent an hour and its so frustrating that i spent my money on something so quickly defective
1 reply from the Product Manufacturer team - 12 days ago
Hello Addison, thank you for taking the time to share your experience. We’re sorry to hear how frustrating this has been, and how quickly the charger stopped working. Your feedback is appreciated as we continue to evaluate our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
Dont bother
wanted to love this super cute literally bought three different times hoping it would work, it doesn’t
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
Faulty
When I charge my phone it takes away from my battery instead of charging it
1 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025Verified purchase
Poor Quality Control.
Stopped working… again! This is my second time buying this item and it is either poorly constructed or there is no quality control. The cord does not charge my items. The plug works with other cords. Trying a different outlet doesn’t do anything. Very disappointing - other items from this brand have worked well.
1 out of 5 stars
14 October, 2025Verified purchase
(no review title)
The charger don’t even work
1 reply from the Product Manufacturer team - 4 months ago
Hello, thank you for your feedback. We’re sorry to hear the charger didn’t work as expected. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Charges Too Slowly
Unfortunately, the charger I received wasn’t great. It charges so slowly that if I’m using the phone, it will still die even if plugged in.
1 reply from the Product Manufacturer team - 8 days ago
Hello Sydney, thank you for sharing your feedback. We’re sorry to hear the charging speed didn’t meet your expectations, and we appreciate you taking the time to describe your experience. Your input helps provide useful insight into the product’s performance. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 October, 2025Verified purchase
Stops working
These cables are not good quality. I have bought 2 and they consistently stop working after about a month. I figured I would try it twice to see if maybe the first one I got was just defective but then buying another and it did the same thing. Do not recommend, I will just buy the Apple cables.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
Do not buy!
This cord lasted about 2 months before it stopped working. Terrible quality. Save your money and buy from a brand Anker or Belkin. I'm lowkey (okay maybe high key) angry that this charging cord was basically worthless piece of junk.
1 reply from the Product Manufacturer team - 5 months ago
Hello, thank you for your honest feedback. We’re sorry this cord didn’t meet your expectations and understand how frustrating that can be. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
Cable
Work great charging phone and interacting with car.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
Geeat charger
It’s amazing quality