6' Lightning to USB-C Braided Cable - heyday™ Black: Male-To-Male Connection
$11.99 reg $14.99
Clearance save $3.00 (20% off)
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- $11.99reg $14.99 Clearance4 out of 5 stars with 31 ratings
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Guests are saying
The reviews highlight a mix of experiences with this charging cable, with many guests praising its fast charging capabilities and attractive design. However, a significant number of guests express disappointment regarding its durability, with several reporting that the cable stopped working within a short period. Despite its appealing aesthetics and initial performance, guests recommend considering other brands for long-term reliability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1050 reviews
quality: 2.44 out of 5
value: 2.45 out of 5
49% would recommend
165 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2026Verified purchase
(no review title)
Terrible charger doesn't even charge up my iPad because it lacks enough power. Didn't last long at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2026Verified purchase
(no review title)
Not sure if mine is just faulty but there's something wrong where it won't charge unless I hold the cable at a certain angle and even then it'll randomly stop charging
1 reply from the Product Manufacturer team - 3 days ago
Hi Isabella, thank you for sharing your experience. We're sorry to hear your cable isn't charging consistently. That definitely isn't the experience we want for you. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
28 June, 2026Verified purchase
(no review title)
lasted less than a month
1 reply from the Product Manufacturer team - 20 days ago
Hi Debby, thank you for your feedback. We're sorry to hear that your cable stopped working after such a short time. We appreciate you taking the time to share your experience, as durability is important to us and your feedback helps us improve. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2026Verified purchase
Exceptional
I’ve had this charger for 2 going in 3 years and it has been a game changer. I used to have to buy chargers every other month because they would break or would short out. But this thing has lasted so long I hate to say it is on its last leg now. This thing is heavy duty, has been rolled up, and ran over. So sad it’s starting to short out will definitely buy a new one. I recommend this charger over Apple Chargers or any other brand!
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026Verified purchase
(no review title)
It’s a trfudedcityyu
1 reply from the Product Manufacturer team - 2 months ago
Hi Ed, thank you for taking the time to leave a review. We appreciate your support and feedback! Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2026Verified purchase
Crummy Cord
Just didn’t work for long. I’ll have to order a new one. Should really take it back. Bummer.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026
Poor quality
Lasted less than a year with careful use
1 reply from the Product Manufacturer team - 3 months ago
Hi Crissy, thanks for sharing your experience. We’re sorry to hear the cable didn’t hold up as expected, especially with careful use. That’s not the level of durability we aim for, and your feedback is really important as we continue working to improve product quality. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2026Verified purchase
TERRIBLE CHARGER
The quality of these chargers have went to absolute garbage . I use to buy them all the time but my last two chargers ( including the one im using rn ) were loose in the charger port and/or would drain my battery while it still said it was charging . i watched my phone go from 18% to 13% . As im typing rn the phone is going in and out of charging . Honestly a waste of money . 0/10 DONT RECOMMEND BUYING . I would give 0 stars if i could .
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
Don't Buy This
Cord broke within 1.5 months of use. Terrible quality do not buy.
1 reply from the Product Manufacturer team - 5 months ago
Hi Jakob, thank you for your honest review. We are sorry to hear the cord broke after such a short time. We appreciate you sharing this as we strive to improve our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
5 out of 5 stars
10 February, 2026Verified purchase
(no review title)
Fast charging
1 reply from the Product Manufacturer team - 5 months ago
Hi Melissa, thanks so much for sharing your feedback! We’re glad to hear the 6' Lightning to USB-C Braided Cable is delivering the fast charging you were looking for. It’s always great to know it’s working just as expected. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
Low Quality Charger
This charger doesn’t work. It’s now my third time buying one from this brand and they CONTINUE to break after 1-2 days of using them. I’ve tried different cubes and outlets. I don’t recommend.
1 reply from the Product Manufacturer team - 5 months ago
Hello Carly, thank you for your honest feedback. We’re sorry to hear about your experience and understand how frustrating it is when a charger doesn’t hold up, especially after multiple tries. We appreciate you sharing this, as feedback like yours helps us continue to improve. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
26 January, 2026Verified purchase
(no review title)
Bought it in October—it’s 3 months later, and my phone is losing charge as it’s plugged in and says it’s charging. $15 down the drain. Don’t buy this cord. Just glad this didn’t happen as the winter weather hit and I was snowed in all weekend.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026Verified purchase
(no review title)
Broke after less than a month and unable to return
1 reply from the Product Manufacturer team - 6 months ago
Hello Ang, thank you for your feedback. We’re sorry to hear the cable broke so quickly and that you weren’t able to return it, that must be very disappointing. Your input is appreciated and helps highlight where the product fell short. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
(no review title)
Works about 25% of the time. I’ve owned several of these, thinking it was a flaw but they all do this. Doesn’t work when you plug your phone in OR jumps between working and not working every 3 seconds. Surely that can’t be good for the phones battery. Idk how they’ve been allowed to sell these for years and have them be so unreliable in quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
(no review title)
The charger was great for the first month of use but now it doesn’t charge at all. Dollar store chargers have lasted longer for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 January, 2026Verified purchase
would not recommend at all.
horrible product, pretty much a scam. it works fine for like 2 months, and then gets loose and falls out of the charging hole in my phone. i have to play a game of propping my phone in the right angle so that it charges. not fun.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase
BUYER BEWARE.
Looks nice. Came fast. But alas, I read and relied on misinformation from the AI generated responses to form the reasonable belief that this charger was in fact compatible to all iPhones, which again is not the case…. Apple doesn’t use lightning anymore. End of discussion. Waste of my money and time. Butter beware!!!
1 out of 5 stars
25 December, 2025Verified purchase
(no review title)
broke after a month of having
1 out of 5 stars
25 December, 2025Verified purchase
(no review title)
Stopped working after a few months
1 reply from the Product Manufacturer team - 7 months ago
Hello, thank you for your feedback. Please reach out to Target Guest Services at guest.service@target.com for assistance.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
no charge no connectivity
bought in august on the 22nd and is already almost completely not working anymore. i bought this thinking it would last awhile for how kind of expensive it was compared to alternatives outside of target. it still connects and acts like it will charge but just DOES NOT CHARGE anymore like not even a bit like it would be one thing if i charged but no it charges like one percent an hour and its so frustrating that i spent my money on something so quickly defective
1 reply from the Product Manufacturer team - 6 months ago
Hello Addison, thank you for taking the time to share your experience. We’re sorry to hear how frustrating this has been, and how quickly the charger stopped working. Your feedback is appreciated as we continue to evaluate our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.