Make Your Brand Legendary - by Scott Wozniak (Hardcover)

Book Synopsis

Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren't just brands; they're legendary brands. And they don't just have satisfied customers; they create raving fans--true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations.

Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It's not magic. It's not a lucky product. And it's not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience.

In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America's most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they'll be talking about your business.

About the Author

He earned a master's degree in business with an emphasis in Organizational Leadership and has worked with some of the leading brands of our time, including multiple Silicon Valley "unicorns" and Nucor Steel. He also spent eight years as an employee at the Chick-fil-A headquarters, working directly with the founding family and executive team to design leadership development programs, set strategy, and lead company-wide upgrades--and though he is not an employee there anymore, he regularly consults with their leaders.

Before becoming a business consultant, Scott worked in non-profit work, primarily with children through sports camps, inner city programs and a national tour of stadium-filling conferences, complete with rock bands and comedians.

Before all of that, Scott was on stages all over the United States for eighteen years a child actor (including a Christmas special on NBC) and an internationally touring singer in two choirs.

Scott lives in Atlanta with his wife and four children. In his spare time, he continues to write music, design board games, serve in local non-profits, and push his boundaries through a variety of extreme sports, from heli-skiing to kitesurfing.

If you want to hear more of Scott's ideas, you can check out the other books he has written, listen to the podcasts he the host for, and sign up for his weekly newsletter. You can find links for all of that (and more) at www.ScottWozniak.com

And if you want help building your own Customer Experience Engine, visit www.SwozConsulting.com. There you can learn about options for online programs, leadership coaching and in-depth custom consulting projects. We have been accelerating the growth of companies for decades, so if you want to get there faster, we can help. We will add jet fuel to your campfire.