Mindless Eating - by Brian Wansink (Paperback)

About the Book

A noted food psychologist shows why we may not realize how much we are eating. Using ingenious, fun, and sometimes downright fiendishly clever experiment, Wansink takes readers on a fascinating tour of the secret dynamics behind dietary habits.

Book Synopsis

This book will literally change the way you think about your next meal.

Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating--often without realizing it. His findings will astound you.

- Can the size of your plate really influence your appetite?
- Why do you eat more when you dine with friends?
- What "hidden persuaders" are used by restaurants and supermarkets to get us to overeat?
- How does music or the color of the room influence how much--and how fast--we eat?
- How can we "mindlessly" lose--instead of gain--up to twenty pounds in the coming year?

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office--wherever you satisfy your appetite.

Review Quotes

"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously."--Boston Herald

"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."--Publishers Weekly

About the Author

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.