Kawaii Themed: With Mini Brands Kawaii, discover an adorable world of cute mini treasures! Each one is bursting with kawaii charm, ready to bring a smile to your face! Perfect for collectors aged 3 and up!
Scented Minis: Uncover the magic of the Mini Brands Kawaii collection and sniff out the elusive rare scented minis—because cuteness never smelled so sweet!
Interactive Minis: Dive into the Mini Brands Kawaii world where tiny treasures hold real liquid inside! These adorable additions bring a splash of fun and interactive charm to your collection!
Squishy Slime: Mini Brands Kawaii comes complete with adorable squishy slime for extra fun while collecting these mini treasures!
Collect Them All: 30+ super cute Kawaii Mini to add to your Mini Brands collection.
Description
Get ready to elevate your collection with Mini Brands Kawaii! Discover these adorable mini treasures, each bursting with Kawaii cuteness guaranteed to bring a smile to your face. Uncover rare scented or real liquid-filled minis that add a hint of sweet scented fun and interactive play to your collection. Don't forget about the squishy slime and mini shopping bag that come in each capsule for that added fun! With over 30 super cute Kawaii Minis available, your Mini Brands collection will be filled with irresistible charm!
Dimensions (Overall): 3.74 Inches (H) x 3.74 Inches (W) x 3.74 Inches (D)
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.74 inches length x 3.74 inches width x 3.74 inches height
Estimated ship weight: 0.222 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The product has received mixed feedback from guests, with many praising its cuteness and interactive features, making it a delightful gift for children. Guests appreciate the variety and surprise elements, which enhance playtime. However, some have expressed disappointment with quality issues and unpleasant scents. Overall, it offers a fun experience for kids, especially those who enjoy collecting miniatures.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
220 star ratings
4.6 out of 5 stars with 220 reviews
quality
3.6 out of 5
quality: 3.64 out of 5
value
3.5 out of 5
value: 3.5 out of 5
broad age appeal
3.9 out of 5
broad age appeal: 3.92 out of 5
79% would recommend
24 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 June, 2026Verified purchase
Mini Brands kawaii
I just received it. I opened the box and discovered it was already open. The ball came with a fake seal. It’s outrageous.
1 reply from ZURU team - 3 months ago
Hi Manoella, Thank you for your review. We're sorry to hear about your experience with your purchase. As this appears to be related to the condition of the item received, we recommend returning it to the retailer for assistance with an exchange or refund.
Manoella
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 May, 2026Verified purchase
(no review title)
I got the pencil and eraser kit but it doesn't work. I followed the directions and the erasers never set properly...tried again but let it sit for 2 full days and it still didnt dry. Waste of money and time.
Rob
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 April, 2026Verified purchase
(no review title)
My girls loved it.
Maria
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 March, 2026Verified purchase
Collect away
Cute figures just too many repeats The sale prices were great. The quality and value are great. Nice gift idea for mini figure collection
Ali
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 March, 2026Verified purchase
It cute but not work well
Got the one I want but it not work well… the toilet paper can’t roll back
1 reply from ZURU team - 6 months ago
Hi, Thank you for your feedback! We're glad you liked the Kawaii Kuties figure but we're sorry to hear the toilet paper feature isn’t working properly. This isn’t the experience we want for you. Please reach out to our team so we can help: https://zurutoys.com/contact
Kmama
broad age appeal
3.0 out of 5
broad age appeal: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 January, 2026Verified purchase
Very cute!!!
This was very cute! My 11-yr old granddaughter loved it!
Vicky
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 December, 2025
Dissapointed
NOT MINI!!! so sad smells nasty
aloarlo
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 September, 2025Verified purchase
Some are good, the on I got wasnt as good quality as others ive gotten in the past
The one I got was really cheap feeling, not like others I’ve gotten. Disappointed but oh well.
1 reply from ZURU team - 1 year ago
Hi, Thank you for sharing your feedback. We’re sorry to hear that your Mini Brands Kawaii didn’t meet the quality you’ve experienced before. We’d love to look into this further and help make it right. Please reach out to our team via https://zurutoys.com/contact , and our Customer Care team will assist you directly.
Andrea
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 August, 2025Verified purchase
It is a deception for children
It is a deception for children
1 reply from ZURU team - 1 year ago
Hi Liz, we're sorry to hear that you're dissatisfied with the Mini Brands Kawaii. We understand how important it is for toys to meet expectations, and we take your feedback seriously. If you believe there's a manufacturing issue or the toy isn't as described, please get in touch with our team via https://zurutoys.com/contact. We’ll investigate the issue and share your feedback with our team.
Liz
broad age appeal
1.0 out of 5
broad age appeal: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2025
Will be buying it again
The items WERE SO CUTE my daughter loved this and I will be buying it again
Maysaa
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 August, 2025Verified purchase
Fries smelled horrible
We got the french fries. They are scented, the scent was horrible like rancid oil. My daughter tossed it, the smell was unbearable.
1 reply from ZURU team - 1 year ago
Hi there, we're really sorry to hear about your experience with Mini Brands Kawaii. Due to the nature of scented toys and packaging, the scent may dissipate or change once exposed to air. However, if the smell seemed off or unusually strong, it could be a manufacturing issue. Please feel free to reach out to our team at https://zurutoys.com/contact so we can look into this further and help make it right.
D
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 July, 2025Verified purchase
Cute!!
Very cute, loved the movable ones.
1 reply from ZURU team - 1 year ago
Thanks so much for your feedback—we're thrilled to hear you loved the Mini Brands Kawaii, especially the movable ones! 💖
Meh
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 March, 2025Verified purchase
Cute & fun!
My 11 year old daughter loves all the mini brand products but recently these are her favorite! I like these because they seem to have a mix of the different levels of rare!
1 reply from ZURU team - 1 year ago
Hi MickiLea, we're so happy to hear that your daughter is loving the Mini Brands Kawaii! We love that they bring a fun mix of rarities to collect. Thanks for sharing your excitement! 😊
MickiLea
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 March, 2025
Holy Cats!
Wow! This is the best Zuru surprise ball series I've purchased. The only thing I disliked was the slime. Seriously, STOP WITH THE SLIME. Otherwise, the items are so cute and the price point is awesome for what you get.
1 reply from ZURU team - 1 year ago
Hi, we're thrilled to hear you love the Kawaii series! We appreciate your feedback and will be sure to share it with our team. 💖
KupieCake06
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 February, 2025Verified purchase
Great for imaginative play.
I have always loved miniatures and my daughter definitely took after me. Its hard for me to resist getting them for her especially this brand! They are so realistic looking and fun to play make believe. with. Because of the size, its easy to play with anywhere, long car rides, restaurants etc. Highly recommended
TIFFANY
broad age appeal
5.0 out of 5
broad age appeal: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 January, 2025Verified purchase
Cute Kawaii Minis
This was such a big hit. Didn't expect so many cute little things inside. The surprises kept coming. My 7 year old loved it and wanted to but a few more.
Melinda
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 January, 2025Verified purchase
Cute and addicting
Very cute and addicting however after you’ve collected most you get so many duplicates.
MomOf2
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 January, 2025Verified purchase
What a great new addition
Oh my goodness, I cannot tell you how much I love these little guys. We’ve been collecting mini brands for years and have so many different variations of food, snack, and toy items. These were totally awesome and added extra fun now that we can squeeze squish twist and hold these in our hands. My daughter’s been squeezing hers like a fidget toy. We will definitely be getting more.
Destany b
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 January, 2025Verified purchase
So fun
These are so fun opening. My kids were so excited to see which ones they got and add them to their collection.
Christiane
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 January, 2025Verified purchase
Adorable!!
These Mini Brands Kawaii Kuties Mini Figures are sooooo cute!! My kid loves and even I am debating if I want to start collecting them for myself. We love that they are interactive for some extra fun.
