DESIGNED FOR SENSITIVE SKIN: Get powerful odor protection that is gentle on your skin. This deodorant is dermatologist-tested, baking soda free, and specifically formulated for those with sensitive skin.
72-HOUR ODOR CONTROL: Feel fresh and confident for up to three days. Our formula provides effective, long-lasting odor protection, giving you the freedom to tackle your day without a second thought.
CLEAN & EFFECTIVE INGREDIENTS: Made with naturally-derived ingredients you can feel good about, like shea butter and coconut oil. Our formula is free of aluminum salts, parabens, phthalates, and dyes, providing powerful freshness without unwanted extras.
SMOOTH GLIDE: Designed for a comfortable experience, our deodorant stick is made with skin conditioners like coconut oil and shea butter. It glides on easily and applies clear.
WARM & SWEET COCONUT & VANILLA SCENT: Enjoy a touch of tropical bliss with every application. Our popular Coconut & Vanilla scent blends sweet warmth with creamy notes of coconut and tonka for a delightful, beachy fragrance that lasts.
CRUELTY-FREE AND VEGAN: Thoughtfully made to align with your values. Our products are never tested on animals and are formulated with no animal-derived ingredients, so you can feel good about the personal care you choose.
Directions: Gently apply 2-3 swipes to clean, dry underarms. Use in the morning as part of your daily routine and reapply as needed for a fresh boost. For external use only.
COMPLEMENT YOUR GLP-1 ROUTINE: As scent preferences, movement, or body awareness change, this aluminum and baking soda-free deodorant helps support odor confidence with a skin-friendly daily freshness routine.
Description
Finally, a deodorant that works hard without being harsh. Native Sensitive Deodorant is specifically designed for those who need effective odor control with a gentle touch. If you've struggled with irritation from other deodorants, this might be the solution you've been looking for. Our formula provides gentle 72-hour odor protection, giving you long-lasting confidence to take on anything without compromise. We believe you shouldn't have to choose between protection and comfort, which is why our deodorant is dermatologist-tested and thoughtfully formulated without aluminum and baking soda. Made with naturally-derived skin conditioners like shea butter and coconut oil, it glides on smoothly for a comfortable, non-greasy feel that goes on clear. It's effective, clean, and cruelty-free odor protection designed for people with sensitive skin.
Caution: Do not apply to broken skin. If irritation occurs, discontinue use.
Shipping details
Estimated ship dimensions: 7.04 inches length x 4.52 inches width x 1.33 inches height
Estimated ship weight: 0.26 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: The description says it's free from baking soda, but the video says it contains baking soda. Which is it?
submitted by Karen L - 1 year ago
A: Hi Karen,
Thanks for reaching out, and we’re so sorry to hear this! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :)
We appreciate your patience and look forward to hearing from you soon!
-Native
Thumbs down graphic, would not recommendWould not recommend
3 August, 2026Verified purchase
NEW FORMULA CAUSES RASH
Like many other reviewers, I have been using this deodorant for years and years. I loved the cleaner ingredients and that it was not an antiperspirant. My newest container has given me a horrific rash in both arms making it impossible to wear deodorant at all in the heat of summer because my underarms are SO inflamed. Beyond disappointed and now I’m on the hunt for a natural/clean deodorant. :(
AllieB
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
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1.0 out of 5
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scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
10 July, 2026
originally posted on nativecos.com
Better Than Squatch!
I switched over from Squatch. Seems like better value and quality so far. Loving it!
Izzy
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5 out of 5 stars
2 July, 2026
originally posted on nativecos.com
Love this product
I have been using this product for years. I love the scent and that it is natural. I have sensitive skin and this works great with no irritation.
D. Brower
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5 out of 5 stars
1 July, 2026Verified purchase
(no review title)
Love the scent!
Boo to the bad reviews
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 June, 2026Verified purchase
Formula changed! Ruined a GOOD THING!
I LOVED this deodorant for years. This was my go to! I ran out and purchased online for order pick up. When I opened the lid I noticed the change and felt it upon the first swipe. It was oily and wet and stained my shirt!!! Then I looked the ingredients- changed! And not by a little!!! The picture shows the new deodorant compared to the older as well as the stains on my shirt after JUST swiping it! BRING BACK THE OLD FORMULA!
MissedtheTarget
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
long lasting
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long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
scent
1.0 out of 5
scent: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 June, 2026Verified purchase
(no review title)
I have used this deodorant for two years and I haven’t used any other brand. I love it.
CarlyR
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
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quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
29 May, 2026
originally posted on nativecos.com
Bring back the old formula plz!
Native was my go to for 10 years. I loved the ingredients and the scents and the ALL day protection. Now the formula has changed, they have added a couple extra things and it stings my skin. Please bring back the old formula that worked!
Doreen
1 guest found this review helpful. Did you?
5 out of 5 stars
27 May, 2026
originally posted on nativecos.com
Long lasting and smalls great!
I could tell right away I would love this! Feels great with no rashes like other brands. Long lasting.
Shells
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1 out of 5 stars
25 May, 2026
originally posted on nativecos.com
Not good anymore
I’ve used Native for years, I loved it before you sold out to a big corporation. I’m super prone to anaphylaxis due to a rare disease and could always use your product until this latest order; it’s brown in color and smells so strong and gave me a reaction. I hate when companies are sellouts for profit and ruin a good thing.
Christy
2 guests found this review helpful. Did you?
5 out of 5 stars
19 May, 2026
originally posted on nativecos.com
Deodorant protection without skin irritation!
Native sensitive deodorant gives me protection without the baking soda which has always irritated my skin. The coconut vanilla scent is so lovely; I want to give it a swipe under my nose!
Carole
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5 out of 5 stars
18 May, 2026
originally posted on nativecos.com
It works!
This works for my husband who was breaking out in rashes with other deoderants.
Catherine AH
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5 out of 5 stars
7 May, 2026
originally posted on nativecos.com
It works !
Native Deodorant has been my go to for about 10 years, the Coconut & Vanilla Sensitive is my favorite. It works! My first order was for this product, was not the sensitive formula, unfortunately it made me break out. I contacted Native and they immediately knew that I am allergic to baking soda, they sent me a sensitive version free, and I am so glad they did. I have introduced my family members to Native and we all use it now.
Yvonne
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5 out of 5 stars
7 May, 2026
originally posted on nativecos.com
It is the first deodorant I can actually use!
At last, I found a deodorant stick I can use. I have very sensitive skin and I am allergic to most things I put on my skin, but this I can use. Plus it smells so good. For most deodorants I have tried, the smell has been too overwhelming, but this one is nice and subtle.
Clyde R
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2 out of 5 stars
2 May, 2026Verified purchase
Not anymore
I have been a loyal native deodorant customer for probably 8-10 years. However they changed the formula and I’m getting rashes. Won’t be using anymore.
Mariah
4 guests found this review helpful. Did you?
1 out of 5 stars
1 May, 2026
originally posted on nativecos.com
I hate the new formula and miss the old sensitive!
The new sensitive formula is too heavy on the shea butter and it melts far too easily. I loved the old sensitive formula! Bring it back! This new formula is no better than rubbing scented shea butter lotion on your pits. The only good thing I gave to say is I love the scent.
Katherine
3 guests found this review helpful. Did you?
1 out of 5 stars
29 April, 2026
originally posted on nativecos.com
Terrible New Formula!
I've been using this sensitive deodorant for years and loved the OLD formula. This new formula is absolutely terrible! It has zero scent and I have to reapply it often throughout the day bc it doesn't last or work. Please change it back!!!
Shannon
4 guests found this review helpful. Did you?
3 out of 5 stars
26 April, 2026
originally posted on nativecos.com
Not sold on new formula
I dont like the new formula as well. I had a slight odor after the first use and being outside. I have never had that with the older formula.
Danni D.
3 guests found this review helpful. Did you?
1 out of 5 stars
24 April, 2026
originally posted on nativecos.com
New ingredients
Have not (and will not) used this one yet as I got a rash from the cotton lily sensitive deoterant since they changed the ingredients. I purchased a 3 pack of the sensitive deoterants and got a rash within an hour of using it. I noticed the difference right away, it had a greasy feeling and no fragrance whatsoever. Asking for a refund.
Mary
3 guests found this review helpful. Did you?
3 out of 5 stars
16 April, 2026
originally posted on nativecos.com
Bring back the old formula, please!
I don't like the new formula, unfortunately. It does glide on more smoothly, but I don't find it as effective as the original stuff.
Jenn
4 guests found this review helpful. Did you?
2 out of 5 stars
15 April, 2026
originally posted on nativecos.com
Coconut and Vanilla Scent is overpowering
I expected the coconut and vanilla would have a pleasant smell…for me it’s overpowering.
