Kraft NotCo Original Flavor Plant Based Mac & Cheese - 6oz
$2.49 ($0.42/ounce)
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Guests are saying
The Kraft Plant Based Not Mac and Cheese offers a delightful alternative for those seeking a vegan option without sacrificing flavor. Many guests appreciate its creamy texture and nostalgic taste reminiscent of traditional mac and cheese. While some note a slight sweetness and differences in flavor, the overall reception is positive, especially for families looking for healthier meal options. This product is easy to prepare and can be enjoyed by both kids and adults alike, making it a versatile addition to any pantry.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 864 reviews
52% would recommend
21 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2026Verified purchase
Great price point for vegan Mac and cheese
My toddler loves this mac and cheese! As a vegan family, we've tried probably a dozen different mac and cheeses, and honestly, they pretty much all taste the same, but with vastly different price points. The Kraft plant based mac and cheese makes enough for 2-3 meals, and if you throw some broccoli or peas in it, makes it a complete meal. Its definitely at the top of our list for vegan mac and cheese, being under $3 a box.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2026Verified purchase
No longer Vegan
They changed the packaging and the ingredients and this product is no longer vegan. Very disappointed in Kraft and Target (for not updating the lisitng).
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2026Verified purchase
Very close to the original!
This is surprisingly close to the original, which I thought I would never have again when I went vegan 6 years ago. It is processed, but nice to have for an occasional treat.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 June, 2026Verified purchase
Hard pass!
Absolutely awful! It’s so gross. Even my kids started to gag. It’s so chemical tasting. Don’t waste your money or time.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 May, 2026Verified purchase
Yuck! 🤮
I thought for sure this would be good given Kraft's experience, but no. Big yuck! For those looking for plan-based cheesy macaroni there are better options out there.
5 out of 5 stars
31 May, 2026
originally posted on myfoodandfamily.com
A great dairy-free option
Finally an easy dairy-free mac and cheese option! It tastes a little sweeter than the dairy version, but I actually prefer this one! It has that classic Kraft consistency. So excited to have this collab with Not Co, this lets me have some normalcy in my favorite foods since switching to no dairy. Can’t beat the price either!
5 out of 5 stars
22 April, 2026
originally posted on influenster.com

Delicious
Mac & cheese my favorite I always eating Mac & cheese like a snap everyday to be honest so yummy , delicious, so soft Everybody and my family loved those taste sooo good!!! So easy to make and quick preparation.. i always eating I the afternoon while I watch my favorite movies
2 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2026
(no review title)
Does not taste anything like the real cheese version.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
A Hard Pass
Terrible taste and salty.
1 reply from Kraft Heinz Team team - 5 months ago
We apologize for this experience. Shipping, and handling as well as fluctuations in temperature and or humidity may have had a negative impact on the product. We would like to make this up to you please contact us at 1-800-323-0768 and reference case #05637084.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
My absolute favorite!!!
This is by far my favorite plant based mac and cheese! It brings me back to the days when I could eat the regular dairy Kraft Mac and cheese!
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
Great, easy, not expensive
Love this, as do my kids - it tastes exactly like the mac & cheese from my college days, many decades ago! The price is far better than other plant-based brands. I don’t know why anyone says it’s sweet; it’s not. I think some people give anything vegan a bad review.
1 out of 5 stars
20 August, 2025
Horrible!!
I bought this by mistake and I was ready for a little cheat day and so excited to eat it, and when I tried it, I thought it was bad. I thought it was expired and when I looked at the date, I realized it wasn’t expired. It was plant based. I couldn’t eat it and I’m pretty good about eating plant-based stuff.
1 reply from Kraft Heinz Team team - 11 months ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2025Verified purchase
Vegan since '09, best mac
This is a great macaroni. Some posters are confusing coconut for sweet. There is definitely subtle hint of coconut and I love it. It is very creamy. My husband who is not a vegan has said this is the first vegan macaroni that doesn't "stink." This is my favorite boxed vegan mac I've ever had. Avoid if you don't like coconut.
5 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025
Tastes like the 90s!
This tastes like the Original Kraft Mac and Cheese! Have you noticed that the quality of kraft mac and cheese with dairy has decreased over the last ten years? If so, this is for you! My whole family agrees that this tastes exactly like kraft mac used to and the bonus is since I am now unable to eat dairy, I can have it! This is in my very experienced opinion the best vegan Mac on the market and I have tried nearly all of them. This is my number one favorite food.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2025
Sweet ??????
Soooo disgusting WHY WAS IT SO SWEET ??? I didn’t use any milk and it tasted like vanilla cake it was awful
1 reply from Kraft Heinz Team team - 1 year ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 April, 2025Verified purchase
DONT BUY THIS THE SAUCE IS SWEET AND BLAND
Noooo this is so bad. Somehow the cheese is sweet? I didn’t even add milk, just butter and salt. It’s so gross that I’m actually p!sued for buying it.
1 reply from Kraft Heinz Team team - 1 year ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2025
Mac and cheese
Honestly this was the worst Mac and cheese I’ve ever had
5 out of 5 stars
Thumbs up graphic, would recommend
30 March, 2025Verified purchase
Yum!
My family loves mac & cheese, but they tried this for me and we all thought it was so good. Finally another option than Daiya!
4 out of 5 stars
4 March, 2025
originally posted on Ripple Street

Pretty tasty!
[This review was collected as part of a promotion.] This Kraft plant based not Mac &cheese was easy to prepare and use. Nothing too difficult just like regular mac&cheese. Tasted similar to the original thing. I’d probably try again and try a variation of it as well.
5 out of 5 stars
4 March, 2025
originally posted on Ripple Street

Really Good!
[This review was collected as part of a promotion.] The Plant-Based Kraft mac and cheese is nothing short of amazing. I never imagined a plant-based option could taste this good! I wholeheartedly recommend it, and I will definitely buy it again. Next on my list is a delicious NotMac&Cheese cheesy casserole, featuring cooked NotHotDogs and a mix of vibrant vegetables, all topped with crispy toasted bread crumbs. It sounds absolutely mouthwatering! If you're looking for a tasty, plant-based alternative, you must try this!