KRAFT MAC AND CHEESE: One 6 oz box of Kraft NotCo Original Flavor Plant Based Mac & Cheese Macaroni and Cheese Dinner
CHEESY DELICIOUSNESS: Help yourself to the comforting taste you love with our plant based lactose free mac and cheese
REAL FLAVOR: Kraft Macaroni and Cheese contains no artificial dyes
MAKES ABOUT 2 SERVINGS: Perfect as snacks, sides or addition to easy meals
MAC AND CHEESE: Each box of lactose free mac and cheese includes macaroni pasta and original flavor plant based sauce mix
EASY DINNER: Keep our shelf-stable box mac and cheese on hand for quick meals
BELOVED KRAFT MAC N CHEESE: The cheesiest smiles since 1937
SNAP EBT ELIGIBLE: Our Kraft Mac and Cheese is part of a wide range of EBT eligible food items, making it easy to add to your dinner routine on any budget
Description
Kraft & NotCo teamed up to bring you plant-based lactose free mac and cheese that doesn't compromise on what you love, delivering warm, cheesy macaroni that fills your belly and feeds your soul. Kraft NotMac&Cheese Original Flavor Plant Based Mac & Cheese has the cheesy and creamy taste you know and love. NotCo uses patented AI tech, Chef Giuseppe, to create delicious plant-based products. To prepare, boil 6 cups of water, stir in macaroni, cook 7-8 minutes, drain the water, then add 4 tbsp plant-based butter, 1/4 cup unsweetened original plant-based milk and sauce mix; mix well. Looking for quick meal solutions or easy sides? Our lactose free mac and cheese is a great choice. Each 6-ounce box mac and cheese makes about 2 servings. Enjoy a bowl of our macaroni and plant-based sauce mix just like you would your traditional macaroni and cheese. Stir up new ways to enjoy Kraft Mac n Cheese by adding protein or seasonings to make it your own. Try roasted chickpeas, tofu, steamed vegetables, fresh herbs and more! Our lactose free mac and cheese contains no artificial dyes. So go ahead, help yourself. A wholesome tradition, Kraft Mac and Cheese has been bringing generations together since 1937. Kraft Macaroni and Cheese inspires the positive power of comfort, so keep your pantry stocked with our easy meals and enjoy cheesy goodness anytime.
Serving Size: 84.0 g
Serving Per Container: 2
Amount Per Serving
Calories: 310
% Daily Value*
Total Fat 4.5g6%
Saturated Fat 4g19%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 560mg24%
Total Carbohydrate 57g21%
Dietary Fiber 3g10%
Sugars 4g
Added Sugars 2g4%
Protein 10g
Vitamin D 0mcg0%
Calcium 50mg4%
Iron 2.9mg15%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving
Calories: 450
% Daily Value*
Total Fat 19g24%
Saturated Fat 8g39%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 780mg34%
Total Carbohydrate 58g21%
Dietary Fiber 3g10%
Sugars 4g
Added Sugars 2g4%
Protein 11g
Vitamin D 0.3mcg2%
Calcium 110mg8%
Iron 3.1mg15%
Potassium 180mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched macaroni (wheat flour, durum flour, niacin, ferrous sulfate [iron], thiamin mononitrate [vitamin b1], riboflavin [vitamin b2], folic acid), sauce mix (coconut oil powder, gum arabic, modified food starch, sugar, yeast extract, fava bean protein isolate, salt, contains less than 2% of dried pineapple, citric acid, lactic acid, medium chain triglycerides, natural flavor, oleoresin paprika and turmeric oleoresin [for color], rosemary extract, ascorbic acid and tocopherols [added to support quality])
Allergens & Warnings:
CONTAINS: WHEAT.
Dietary Needs: Kosher
State of Readiness: Prepared, Heat and Serve
Package Quantity: 1
Style: Macaroni and Cheese
TCIN: 91370162
UPC: 990016700110
Item Number (DPCI): 212-14-9006
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.5 inches length x 1.375 inches width x 7.188 inches height
Estimated ship weight: 6 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
A: Thank you for your question. We have a strong commitment to the safety and integrity of our products. We are fully compliant with the National Bioengineered Food Disclosure Law to help consumers choose which products are best for their needs. Kraft Heinz has provided two options for our consumers, both are available 24 hours/7 days a week:
1.) Scan the QR code on the product package that accesses www.smartlabel.org which goes directly to the product information page. Or visit smartlabel.org and enter the UPC.
- This website does not collect information about the consumer or their devices.
- The bioengineered food disclosure will be displayed in smaller text below the product name.
There are 3 disclosure types:
“One or more ingredients derived from a bioengineered source.”
“Contains a bioengineered food ingredient.”
If there is not smaller text below the product name that mean it does not require a disclosure.
2.) 1-800 number on the product package (same number consumers use today to reach the call center)
Consumers must select the IVR option for bioengineered food disclosure
Consumers must have the product UPC and enter the UPC (bar code numbers including the ones to the right and left) on the product package
Telephone option is available 24hours/7days week.
submitted byKraft Heinz Team - 1 year ago
Brand expert
Q: Do these contain any dairy?
submitted by Felicity - 1 year ago
A: Kraft NotMac&Cheese is the first plant-based mac and cheese that delivers on the taste you know and love, from a brand you trust! Kraft and NotCo have teamed up to bring you the cheesy and creamy taste you want in your mac and cheese but made with plant-based ingredients. Smooth, creamy, delicious!
If milk or milk ingredients are included in our product in any amount it will be listed in the ingredient statement. Formulas may change and the best source of information is the list of ingredients on the package.
submitted byKraft Heinz Team - 1 year ago
Brand expert
Q: Can this be made in a microwave?
submitted by Curious - 2 years ago
A: Thanks for reaching out. We recommend that the directions on the package be followed for best results as we haven't developed microwave directions for this product.
The Kraft plant-based mac and cheese has garnered mixed reactions from guests, with many appreciating its creamy texture and nostalgic flavor reminiscent of traditional mac and cheese. It serves as a convenient meal option, especially when paired with vegetables. However, some guests expressed disappointment over changes in ingredients and taste, noting it may not fully satisfy those seeking an exact replica of the original. Overall, it remains a popular choice for vegan families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
865 star ratings
4.4 out of 5 stars with 865 reviews
52% would recommend
21 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 July, 2026Verified purchase
Great price point for vegan Mac and cheese
My toddler loves this mac and cheese! As a vegan family, we've tried probably a dozen different mac and cheeses, and honestly, they pretty much all taste the same, but with vastly different price points. The Kraft plant based mac and cheese makes enough for 2-3 meals, and if you throw some broccoli or peas in it, makes it a complete meal. Its definitely at the top of our list for vegan mac and cheese, being under $3 a box.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 July, 2026Verified purchase
No longer Vegan
They changed the packaging and the ingredients and this product is no longer vegan. Very disappointed in Kraft and Target (for not updating the lisitng).
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 July, 2026Verified purchase
Very close to the original!
This is surprisingly close to the original, which I thought I would never have again when I went vegan 6 years ago. It is processed, but nice to have for an occasional treat.
Estella
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 June, 2026Verified purchase
Hard pass!
Absolutely awful! It’s so gross. Even my kids started to gag. It’s so chemical tasting. Don’t waste your money or time.
Emarie527
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 May, 2026Verified purchase
Yuck! 🤮
I thought for sure this would be good given Kraft's experience, but no. Big yuck! For those looking for plan-based cheesy macaroni there are better options out there.
Cynthia
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5 out of 5 stars
31 May, 2026
originally posted on influenster.com
A great dairy-free option
Finally an easy dairy-free mac and cheese option! It tastes a little sweeter than the dairy version, but I actually prefer this one! It has that classic Kraft consistency. So excited to have this collab with Not Co, this lets me have some normalcy in my favorite foods since switching to no dairy. Can’t beat the price either!
SarahN
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5 out of 5 stars
22 April, 2026
originally posted on influenster.com
Delicious
Mac & cheese my favorite I always eating Mac & cheese like a snap everyday to be honest so yummy , delicious, so soft Everybody and my family loved those taste sooo good!!! So easy to make and quick preparation.. i always eating I the afternoon while I watch my favorite movies
AngieO
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 March, 2026
(no review title)
Does not taste anything like the real cheese version.
Ali B
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 February, 2026Verified purchase
A Hard Pass
Terrible taste and salty.
1 reply from Kraft Heinz Team team - 6 months ago
We apologize for this experience. Shipping, and handling as well as fluctuations in temperature and or humidity may have had a negative impact on the product. We would like to make this up to you please contact us at 1-800-323-0768 and reference case #05637084.
Dawn
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 November, 2025Verified purchase
My absolute favorite!!!
This is by far my favorite plant based mac and cheese! It brings me back to the days when I could eat the regular dairy Kraft Mac and cheese!
Arsbdr106
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 September, 2025Verified purchase
Great, easy, not expensive
Love this, as do my kids - it tastes exactly like the mac & cheese from my college days, many decades ago! The price is far better than other plant-based brands. I don’t know why anyone says it’s sweet; it’s not. I think some people give anything vegan a bad review.
Trixie
2 guests found this review helpful. Did you?
1 out of 5 stars
20 August, 2025
Horrible!!
I bought this by mistake and I was ready for a little cheat day and so excited to eat it, and when I tried it, I thought it was bad. I thought it was expired and when I looked at the date, I realized it wasn’t expired. It was plant based. I couldn’t eat it and I’m pretty good about eating plant-based stuff.
1 reply from Kraft Heinz Team team - 1 year ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
Cher
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2025Verified purchase
Vegan since '09, best mac
This is a great macaroni. Some posters are confusing coconut for sweet. There is definitely subtle hint of coconut and I love it. It is very creamy. My husband who is not a vegan has said this is the first vegan macaroni that doesn't "stink." This is my favorite boxed vegan mac I've ever had. Avoid if you don't like coconut.
Slatka
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 June, 2025
Tastes like the 90s!
This tastes like the Original Kraft Mac and Cheese! Have you noticed that the quality of kraft mac and cheese with dairy has decreased over the last ten years? If so, this is for you! My whole family agrees that this tastes exactly like kraft mac used to and the bonus is since I am now unable to eat dairy, I can have it! This is in my very experienced opinion the best vegan Mac on the market and I have tried nearly all of them. This is my number one favorite food.
AllergyWarrior
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 May, 2025
Sweet ??????
Soooo disgusting WHY WAS IT SO SWEET ??? I didn’t use any milk and it tasted like vanilla cake it was awful
1 reply from Kraft Heinz Team team - 1 year ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
V
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 April, 2025Verified purchase
DONT BUY THIS THE SAUCE IS SWEET AND BLAND
Noooo this is so bad. Somehow the cheese is sweet? I didn’t even add milk, just butter and salt. It’s so gross that I’m actually p!sued for buying it.
1 reply from Kraft Heinz Team team - 1 year ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
amyv
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 April, 2025
Mac and cheese
Honestly this was the worst Mac and cheese I’ve ever had
April
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 March, 2025Verified purchase
Yum!
My family loves mac & cheese, but they tried this for me and we all thought it was so good. Finally another option than Daiya!
FrequentTargetShopper
4 guests found this review helpful. Did you?
4 out of 5 stars
4 March, 2025
originally posted on Ripple Street
Pretty tasty!
[This review was collected as part of a promotion.] This Kraft plant based not Mac &cheese was easy to prepare and use. Nothing too difficult just like regular mac&cheese. Tasted similar to the original thing. I’d probably try again and try a variation of it as well.
amandas0132
2 guests found this review helpful. Did you?
5 out of 5 stars
4 March, 2025
originally posted on Ripple Street
Really Good!
[This review was collected as part of a promotion.] The Plant-Based Kraft mac and cheese is nothing short of amazing. I never imagined a plant-based option could taste this good! I wholeheartedly recommend it, and I will definitely buy it again. Next on my list is a delicious NotMac&Cheese cheesy casserole, featuring cooked NotHotDogs and a mix of vibrant vegetables, all topped with crispy toasted bread crumbs. It sounds absolutely mouthwatering! If you're looking for a tasty, plant-based alternative, you must try this!