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Kraft NotCo White Cheddar Style Plant Based Mac & Cheese - 6oz
$2.69 ($0.45/ounce) was $2.99
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About this item
Highlights
- One 6 oz box of Kraft NotCo White Cheddar Style Plant Based Mac & Cheese
- Our warm, cheesy macaroni that fills your belly and feeds your soul is now plant-based
- Introducing Kraft NotMac&Cheese, Kraft Mac & Cheese’s first ever plant-based option in the US
- NotCo uses patented AI tech, Chef Giuseppe, to create delicious plant-based products
- To prepare, boil 6 cups of water, stir in shell pasta, cook 8-10 minutes, drain the water, then add 4 tbsp plant-based butter, 1/4 cup unsweetened original plant-based milk and sauce mix; mix well
- One box makes about 2 servings
- Our plant-based mac and cheese is vegan and contains no artificial dyes
Description
It's finally here. The warm, cheesy macaroni that fills your belly and feeds your soul is now plant-based. Kraft & NotCo teamed up to bring you plant-based mac & cheese that doesn't compromise on what you love. Kraft NotMac&Cheese White Cheddar Style Plant Based Mac & Cheese has the cheesy and creamy taste you know and love. NotCo uses patented AI tech, Chef Giuseppe, to create delicious plant-based products. To prepare, boil 6 cups of water, stir in shell pasta, cook 8-10 minutes, drain the water, then add 4 tbsp plant-based butter, 1/4 cup unsweetened original plant-based milk and sauce mix; mix well. Each 6-ounce box makes about 2 servings. Enjoy a bowl of our shell pasta and plant-based sauce mix just like you would your traditional mac & cheese. Kraft NotMac&Cheese is vegan and contains no artificial dyes. So go ahead, help yourself.
Serving Size: 84.0 g
Serving Per Container: 2
Amount Per Serving:
Calories: 310
% Daily Value*
Total Fat 4.5g6%
Saturated Fat 4g19%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 560mg25%
Total Carbohydrate 57g21%
Dietary Fiber 3g12%
Sugars 3g
Added Sugars 1g2%
Protein 10g
Vitamin D 0mcg0%
Calcium 60mg4%
Iron 2.9mg15%
Potassium 130mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 450
% Daily Value*
Total Fat 19g24%
Saturated Fat 8g40%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 790mg34%
Total Carbohydrate 58g21%
Dietary Fiber 4g13%
Sugars 3g
Added Sugars 1g2%
Protein 10g
Vitamin D 0.3mcg2%
Calcium 110mg8%
Iron 3.1mg15%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched macaroni product (wheat flour, niacin, ferrous sulfate [iron], thiamin mononitrate [vitamin b1], riboflavin [vitamin b2], folic acid), sauce mix (coconut oil powder, gum arabic, modified food starch, yeast extract, sugar, fava bean protein isolate, salt, contains less than 2% of maltodextrin, natural flavor, dried pineapple, citric acid, lactic acid, medium chain triglycerides, onion powder)' '
Allergens & Warnings:
CONTAINS: WHEAT.Dietary Needs: Kosher
State of Readiness: Needs to Be Fully Cooked, Prepared, Heat and Serve
Package Quantity: 1
Net weight: 6 Ounces
TCIN: 91370166
UPC: 990016700127
Item Number (DPCI): 212-14-8890
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 7.13 inches length x 3.43 inches width x 1.54 inches height
Estimated ship weight: 0.419 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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$2.69($0.45/ounce)
was $2.99 New lower price
4.4 out of 5 stars with 848 ratings
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Guests are saying
This plant-based mac and cheese offers a delightful alternative for those seeking a dairy-free option. Guests appreciate its creamy texture and rich flavor, closely resembling traditional mac and cheese. It's easy to prepare, making it a convenient choice for busy weeknights. While some noted a slight aftertaste, many found it to be a satisfying comfort food that can be enjoyed by the whole family, including kids who didn't realize it was plant-based.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 620 reviews
66% would recommend
3 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Inedible
I don’t know how anyone eats this. It smells and tastes awful.
1 reply from Kraft Heinz Team team - 4 months ago
We're sorry to hear that you were disappointed with the taste of the product. Please know that we conduct quite a few tests before our products are introduced into the marketplace. We only launch our products when we know that the majority of the consumer testers enjoyed them. We‘ll be sure to share your feedback with our marketing teams.
5 out of 5 stars
6 June, 2025
originally posted on influenster.com
Make like easy to cook
[This review was collected as part of a promotion.] Thank you @Influenster and @Kraft for the complimentary of Mac and chesse products. The industry technology perfectly made a vegab food and taste really well. It's perfect for those who are vegeterian and vegan nowadays when I want something light and healthy food its save my time and cook in 5-10 minutes.Texture of food is so yummy and delicious.
5 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2025
Wonderful vegan mac
Affordable and delicious
4 out of 5 stars
1 April, 2025
originally posted on influenster.com
A good option
[This review was collected as part of a promotion.] This plant based Mac and cheese is a pretty good option for those not wanting to consume real cheese. It’s a little bit different than the real thing but overall a really good option for vegans and plant based.
4 out of 5 stars
10 March, 2025
originally posted on influenster.com
Ehh
[This review was collected as part of a promotion.] I was pleasantly surprised by how good this plant-based mac & cheese tasted! The texture is creamy, and the cheese sauce has a rich, savory flavor that closely resembles traditional mac & cheese. It’s a great alternative for those avoiding dairy, and I appreciate that it’s made with plant-based ingredients. The only downside is that it has a slightly different aftertaste compared to the original
5 out of 5 stars
4 March, 2025
originally posted on Ripple Street
Guilt free Mac, Yum!
[This review was collected as part of a promotion.] So cheesy with no guilt or worries! Dairy products are usually a no-go for me. But with NotCo products I don’t have to worry. It was easy to prepare just like your typical Kraft Macaroni & Cheese. I love the box directions specifying using plant-based milk and plant based butter. I used almond milk. Usually I have to take lactose pills to enjoy macaroni and cheese, but I don’t with NotCo Macaroni & Cheese. I recently tried the original cheese flavor and I prefer the white cheddar! I’m looking forward to pairing this with a main dish for complete meal.
5 out of 5 stars
4 March, 2025
originally posted on Ripple Street
Amazing
[This review was collected as part of a promotion.] The NotMac&Cheese is incredibly easy to prepare and absolutely delicious! It’s a perfect addition to our family’s effort to embrace more plant-based foods. To my surprise, the kids loved it and didn’t even realize it was plant-based. I wholeheartedly recommend Kraft's plant-based mac and cheese and will definitely be purchasing it again!
5 out of 5 stars
4 March, 2025
originally posted on Ripple Street
Cheesy
[This review was collected as part of a promotion.] My experience with the Kraft plant based not mac & cheese was great. It was very easy to make and prepare. It was no different than the original. I would definitely recommend others that normally eat mac & cheese. I would definitely purchase it again. I really don’t have any recipes, but I know my husband does enjoy one of his childhood favors of macaroni and cheese, tuna and peas from a can all mixed together. That is by far not my favorite but a few tablespoons I will eat.
3 out of 5 stars
3 March, 2025
originally posted on Ripple Street
Good for vegans
[This review was collected as part of a promotion.] I’m vegetarian not vegan so this would never replace my regular mac and cheese meals but it tasted okay
5 out of 5 stars
3 March, 2025
originally posted on Ripple Street
Great
[This review was collected as part of a promotion.] Another awesome option that was delicious and tasted like going back to childhood
5 out of 5 stars
3 March, 2025
originally posted on Ripple Street
Good vegan white cheddar option
[This review was collected as part of a promotion.] Had a good flavor & texture. Easy to prepare. Definitely an affordableoption for vegans
4 out of 5 stars
3 March, 2025
originally posted on influenster.com
Not too bad.
[This review was collected as part of a promotion.] Not too shabby for a plant based Mac and Cheese. The packaging looks similar to the regular Mac but has the red lettering on the bottom corner letting you know what it is. It’s easy to make and quick.
3 out of 5 stars
3 March, 2025
originally posted on Ripple Street
The taste is great
[This review was collected as part of a promotion.] The taste of the Kraft Plant-Based NotMac&Cheese White Cheddar is great. No one in my family could tell it was a different version than the normal Kraft. It tasted really good! My issue was that the cheese sauce leaves a plastic-y film as soon as it cools. It was difficult to clean out the pot, bowls and utensils used to eat. It was also quite greasy. I think this is a great option for a nostalgic vegan comfort food someone might be craving. I personally will continue to choose traditional Kraft Mac & Cheese for my family going forward though. Also, the price point was favorable in my opinion.
3 out of 5 stars
1 March, 2025
originally posted on Ripple Street
Pretty Good
[This review was collected as part of a promotion.] This product was as easy to create as your traditional Kraft Mac & Cheese especially if you already have the vegetarian version of the milk and fat on hand. The product was just as creamy and tasted yummy. The only issue was the lingering after taste that was a little off from the cheese taste. It didn't taste like nutritional yeast so it may be something else in their mix. But over all it was mostly enjoyable.
4 out of 5 stars
28 February, 2025
originally posted on Ripple Street
Good healthier alternative
[This review was collected as part of a promotion.] I was impressed with the taste of this Mac n cheese as honestly my expectations were not too high with knowing that it was vegan. I have personally not had many great experiences with vegan food and limited experiences with dairy free cheese. I was however impressed with the taste and really enjoyed the creaminess of the product. I appreciated the healthier ingredients and how the price was not too steep relative to other vegan options.
5 out of 5 stars
27 February, 2025
originally posted on Ripple Street
Really yummy
[This review was collected as part of a promotion.] This plant based Mac n cheese was so easy to prepare and just yummy! I really couldn’t tell it wasn’t made with actual cheese! A nutritious and delicious product!
5 out of 5 stars
27 February, 2025
originally posted on Ripple Street
Plant-Based Not Mac and Cheese still cheesy to me
[This review was collected as part of a promotion.] I was excited to try Kraft Plant-Based Not Mac and Cheese in the white cheddar as I am trying to cut out dairy for health reasons. I was so thrilled that it had the cheesy taste I have come to love without any repercussions I have when eating dairy. This is definitely becoming a replacement for when I get the Mac and cheese cravings.
1 out of 5 stars
27 February, 2025
originally posted on Ripple Street
Not as great at i lookss
[This review was collected as part of a promotion.] I don’t eat meat products so I was excited to try this, but unfortunately I couldn’t finish it. It smells really off (and I have had many vegan cheeses before), something close to spoiled milk. I even double checked the oat milk I used to make sure it was good! It tastes similar to how it smells- not great and like spoiled milk.
5 out of 5 stars
26 February, 2025
originally posted on Ripple Street
Delicious CHEEZYNESS!!!!
[This review was collected as part of a promotion.] I would not have thought that this Mac & Cheese is plant based. The noodles are firm and the flavor is good. The noodles have the same texture of regular noodles.
5 out of 5 stars
26 February, 2025
originally posted on Ripple Street
Delicious
[This review was collected as part of a promotion.] This was so good. We are definitely going to buy more