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Propaganda - Original Edition - by Edward Bernays (Paperback)

Propaganda - Original Edition - by  Edward Bernays (Paperback) - image 1 of 1
Propaganda - Original Edition - by  Edward Bernays (Paperback) - image 1 of 1
$10.15 sale price when purchased online
$10.75 list price
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About this item

Highlights

  • The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.
  • Author(s): Edward Bernays
  • 128 Pages
  • Business + Money Management, General

Description



Book Synopsis



The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.


A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.


Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .27 Inches (D)
Weight: .4 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 128
Genre: Business + Money Management
Sub-Genre: General
Publisher: Dauphin Publications
Format: Paperback
Author: Edward Bernays
Language: English
Street Date: February 7, 2024
TCIN: 91824517
UPC: 9781937920241
Item Number (DPCI): 247-50-3565
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.27 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.4 pounds
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