Moisturizes without making hair feel heavy or greasy
Damage is reversed.
Description
If you have bleached or chemically colored hair, your tresses need a gentler, hydrating solution to restore their strength. The Pureology Hydrate Shampoo is gentle enough for daily use while being intelligently designed to protect hair from the moisture stripping and color fading that can happen with sulfate-containing formulas. Producing a rich lather with a light, floral scent, this luxurious cleanser will delight your senses almost as much as your strands.
Hair Type: Colored, Dry
Product Form: Cream
Beauty Purpose: Moisturizing
Package Quantity: 1
Net weight: 33.8 fl oz (us)
TCIN: 87185031
UPC: 884486437112
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 3.2 inches length x 3.25 inches width x 10.1 inches height
Estimated ship weight: 2.46 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This shampoo has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its hydrating properties, ability to leave hair feeling clean and soft, and its effectiveness for color-treated hair. However, some guests have noted issues with scent and potential comedogenic effects. Overall, it is seen as a high-quality product that can transform hair texture and manageability, making it a popular choice for those seeking hydration and shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
4172 star ratings
4.6 out of 5 stars with 4172 reviews
100% would recommend
1 recommendations
5 out of 5 stars
22 August, 2026
originally posted on pureology.com
Great Product!
[This review was collected as part of a promotion.] I love this product! It makes my coarse hair softer and easier to manage. Best shampoo I've ever used.
L Moore
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4 out of 5 stars
22 August, 2026
originally posted on pureology.com
Good for hydration but not for static and flyways
[This review was collected as part of a promotion.] This has definitely helped returning softness to my dry hair but no improvement in shine and smoothness or flyways
Nidhi
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5 out of 5 stars
21 August, 2026
originally posted on pureology.com
Healthy hair
[This review was collected as part of a promotion.] The best shampoo my hair is healthiest it ever been , live how soft my hair feels.
RoseSS
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5 out of 5 stars
17 August, 2026
originally posted on pureology.com
Hydrate Shampoo: Sulfate-Free Hydrating Shampoo
[This review was collected as part of a promotion.] Hydrate Shampoo is the only shampoo I use. It cleans well, moisturizes my highlighted/color-treated hair, leaves my hair smooth and healthy looking, doesn't feel heavy and smells nice. Occasionally I've tried other shampoos, but I always come back to Hydrate Shampoo. I prefer it to other Pureology shampoos as well.
Smevc
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5 out of 5 stars
16 August, 2026
originally posted on pureology.com
Best Shampoo
[This review was collected as part of a promotion.] I can’t use any other shampoo. Pureology helps my thick straight hair look shiny and smooth.
jem77
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5 out of 5 stars
14 August, 2026
originally posted on pureology.com
Love it!
[This review was collected as part of a promotion.] Best shampoo I’ve ever used. My hair is fine and curly which makes it very difficult to manage. This shampoo and conditioner makes it so soft and without knots.
Ferran
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1 out of 5 stars
8 August, 2026
originally posted on pureology.com
Not satisfied.
[This review was collected as part of a promotion.] Very comedogenic. I got bumps on my forehead and wherever it touched on my face. I started washing my face again with pore cleanser after shampooing. I have tried both shampoo and conditioner separately and surprisingly it was the shampoo that was clogging pores badly. The hair felt more smooth after shampooing but rough/dry after conditioning which is also weird. Overall not satisfied. Also my answer is NO for the question "I received a sample, loyalty point, coupon or a contest entry for this review". It forced me to click yes.
1 reply from Consumer Care Center team - 22 days ago
We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-331-1502 for assistance and provide the case # 47781360. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
AnuR
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5 out of 5 stars
7 August, 2026
originally posted on pureology.com
Great product
[This review was collected as part of a promotion.] I love this shampoo!! Makes my hair soft. I can get away with less washes in between shampoos!
BB35
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2 out of 5 stars
7 August, 2026
originally posted on pureology.com
Pump not included
[This review was collected as part of a promotion.] I can't use it because it didn't come with a pump.
1 reply from Consumer Care Center team - 22 days ago
Oh no, we completely understand how frustrating that is! Just to clarify, our smaller standard-sized bottles are designed without a pump, as pumps are typically reserved for our larger liter sizes. You can easily dispense the product directly from the cap, and separate pumps can often be found for purchase if you prefer that format. If you need any further assistance, please feel free to reach out to our Customer Care team—we're always here to help! 💜
Cathy Poplaski
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1 out of 5 stars
6 August, 2026
originally posted on pureology.com
A big NO
[This review was collected as part of a promotion.] I very much don’t like this shampoo at all! It smells like hand soap and it even looks like it, it might lather up good but it left my scalp completely itchy and irritated
1 reply from Consumer Care Center team - 22 days ago
We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-331-1502 for assistance and provide the case # 47763207. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
CamC
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5 out of 5 stars
4 August, 2026
originally posted on pureology.com
Best for colored hair!
[This review was collected as part of a promotion.] Skeptical since I have curly hair and not sure if it would work buttt it is amazing! I dyed my hair a while back and it has been brittle and dry, after using it always left my hair moisturized especially when I detangle! It also made my color more vibrant (you can see in straightened hair pic)! I also love how the packaging is nice and in a convenient squeeze bottle!
JulissaS
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3 out of 5 stars
26 July, 2026
originally posted on pureology.com
Stinks
[This review was collected as part of a promotion.] I like hydration and feel for my long medium to thin hair…works good for staying clean for 3 days or more…hair looks healthy…my complaint is the scent…I did a blind buy on the hydrate instead of the blue strength set …the purple hydrate set stinks…I noticed the shampoo and conditioner don’t even have the same scent ….is that normal?….when I was looking at notes to see what lotion or perfume would not clash and tone it down…disappointed that I splurged on large 1 L bottles…might have to not use the 2 as a set and find a plain scent to pair it with…
1 reply from Consumer Care Center team - 1 month ago
Thank you so much for sharing your detailed feedback with us. We are so glad to hear that your hair feels healthy, stays clean for days, and loves the hydration, but we are truly sorry that the scent missed the mark for you—especially after splurging on the large 1L bottles! Regarding your question, our formulas use aromatherapy blends with various botanical extracts, so the notes can sometimes present slightly differently between the shampoo and conditioner steps, though they are designed to complement one another. We completely understand how disappointing a strong or unexpected fragrance can be, and we will certainly share your comments about the scent experience with our product team. If you decide to explore alternative options or need help finding a different line in the future, we are always here to assist you!
Kd23
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5 out of 5 stars
23 July, 2026
originally posted on pureology.com
great for very dry hair!
[This review was collected as part of a promotion.] great hydrating shampoo. I have extremely dry wavy hair with grown out highlights and they are always tangled and dry but when I use this shampoo + conditioner, it leaves my hair with so much slip! I wish the scent was the conditioner scent, to make it feel more fresh on the scalp, but the no scent is fine. would recommend if you’re trying a high end shampoo.
JackelynA
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2 out of 5 stars
20 July, 2026
originally posted on pureology.com
Horrible smell
[This review was collected as part of a promotion.] Product makes me hair feel soft, but I can't use due to the scent of Patchouli. I can't even use it anymore due to the small which is a huge bummer since I bought the largest size of both the shampoo and conditioner.
1 reply from Consumer Care Center team - 1 month ago
Hi there, Thank you for being a loyal user, but we are truly sorry to hear that the scent of the product has become a barrier for you. We completely understand how disappointing that is, especially after investing in the larger sizes. Because scent preferences are so personal, we appreciate you sharing this specific feedback with us. While we cannot guarantee a return or exchange for opened products, we encourage you to contact our customer care team directly through our official website. They can review your purchase details and discuss what options might be available to assist you. We want you to have a haircare experience you enjoy, and we hope we can help you find a better match for your needs.
Mel87
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5 out of 5 stars
13 July, 2026
originally posted on pureology.com
Increased the health of my hair!
[This review was collected as part of a promotion.] Great shampoo! My hair stylist recommended this shampoo and it has helped my hir feel healthier. I have been using for over a year.
Dk21
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5 out of 5 stars
11 July, 2026
originally posted on pureology.com
My go to shampoo!
[This review was collected as part of a promotion.] This shampoo reduces my need for conditioner use, I usually use the Hydrate conditioner once weekly, and I shampoo every single day. My hair is color treated every 6 weeks. This shampoo cuts the frizz! I have used it for about 8 years! I have my friends using it too!
angijack
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5 out of 5 stars
10 July, 2026
originally posted on pureology.com
Best shampoo ever
[This review was collected as part of a promotion.] This shampoo is the best thing I've ever used on my thin dyed hair!!
blonde mess
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5 out of 5 stars
9 July, 2026
originally posted on pureology.com
love it
[This review was collected as part of a promotion.] I love this shampoo! It keeps my hair feeling really clean and fresh. It smells so yummy and makes a good ladder. I would definitely recommend this to anybody!
BridgetF
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5 out of 5 stars
8 July, 2026
originally posted on pureology.com
No other shampoo/conditioner like the purple!
[This review was collected as part of a promotion.] My hair dry frizzy and unmanageable before Pureology!
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5 out of 5 stars
6 July, 2026
originally posted on pureology.com
Strong and Healthy
[This review was collected as part of a promotion.] I bleach my hair every 8 weeks and the Hydrate shampoo from Pureology is what keeps my hair healthy and strong.