Pureology Hydrate Shampoo 33.8 oz
$79.95 reg $90.00
$10.05 off
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Guests are saying
This shampoo has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its hydrating properties, ability to leave hair feeling clean and soft, and its effectiveness for color-treated hair. However, some guests have noted issues with scent and potential comedogenic effects. Overall, it is seen as a high-quality product that can transform hair texture and manageability, making it a popular choice for those seeking hydration and shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4181 reviews
100% would recommend
1 recommendations
5 out of 5 stars
10 September, 2026
originally posted on pureology.com
Shampoo is magic
[This review was collected as part of a promotion.] First time I used this shampoo I noticed a difference immediately. Hair soft, shiny and manageable. Threw away my other shampoo and will only use Pureology now!
5 out of 5 stars
9 September, 2026
originally posted on pureology.com
Silkiest Hair
[This review was collected as part of a promotion.] This product made my hair feel so silky and smooth. This product was easy to use and absorbed into my hair easily. I recommend this product to people who are struggling with hair damage and want to try something new!
5 out of 5 stars
7 September, 2026
originally posted on pureology.com
Makes My Hair Feel So Soft
[This review was collected as part of a promotion.] I love this shampoo! It makes my hair feel so soft!
5 out of 5 stars
6 September, 2026
originally posted on pureology.com
I love ot
[This review was collected as part of a promotion.] I am using it for more than 3 years right now,and still everytime after use make my hiar fell smooth. Even my GF that was staying at my place after using it one time, ordered it for hersepf
3 out of 5 stars
1 September, 2026
originally posted on pureology.com
Not for me
[This review was collected as part of a promotion.] This shampoo felt good, as I was using it. Felt clean at first. The scent is very over powering for me tho. I can tell there is a good amount of oil in it, as it feels a little heavy on my hair. It did leave my hair shinier than before.
1 reply from Consumer Care Center team - 21 days ago
Hi there! 💜 We completely understand—an overpowering scent and a heavier, oil-rich feel can definitely be a lot, especially when you're looking for a fresh, lightweight finish. That said, we're so glad it gave your hair a gorgeous shine and started off feeling nice and clean! Thank you for sharing your honest thoughts with us—we truly appreciate your feedback. ✨
5 out of 5 stars
1 September, 2026
originally posted on pureology.com
Hydrate Shampoo and Conditioner
[This review was collected as part of a promotion.] I love this shampoo and conditioner. It smells great and it leaves my hair feeling so soft and manageable.
5 out of 5 stars
1 September, 2026
originally posted on pureology.com
Love it
[This review was collected as part of a promotion.] Smell is great and my hair feels healthier using this product. I use Hydrate shampoo Smooth Perfection Conditioner. I just started using Smooth Perfection a year ago and now it's discontinued...not happy about that. The last time my favorite product was discontinued I didn't come back to Pureology for a decade. Will seenhow long hydrate lasts.
5 out of 5 stars
23 August, 2026
originally posted on pureology.com
My favorite shampoo
[This review was collected as part of a promotion.] This is the most hydrating shampoo! Even with bleached and dyed hair, my hair feels soft and hydrated with this shampoo.
5 out of 5 stars
22 August, 2026
originally posted on pureology.com
Great Product!
[This review was collected as part of a promotion.] I love this product! It makes my coarse hair softer and easier to manage. Best shampoo I've ever used.
4 out of 5 stars
22 August, 2026
originally posted on pureology.com
Good for hydration but not for static and flyways
[This review was collected as part of a promotion.] This has definitely helped returning softness to my dry hair but no improvement in shine and smoothness or flyways
5 out of 5 stars
21 August, 2026
originally posted on pureology.com
Healthy hair
[This review was collected as part of a promotion.] The best shampoo my hair is healthiest it ever been , live how soft my hair feels.
5 out of 5 stars
17 August, 2026
originally posted on pureology.com
Hydrate Shampoo: Sulfate-Free Hydrating Shampoo
[This review was collected as part of a promotion.] Hydrate Shampoo is the only shampoo I use. It cleans well, moisturizes my highlighted/color-treated hair, leaves my hair smooth and healthy looking, doesn't feel heavy and smells nice. Occasionally I've tried other shampoos, but I always come back to Hydrate Shampoo. I prefer it to other Pureology shampoos as well.
5 out of 5 stars
16 August, 2026
originally posted on pureology.com
Best Shampoo
[This review was collected as part of a promotion.] I can’t use any other shampoo. Pureology helps my thick straight hair look shiny and smooth.
5 out of 5 stars
14 August, 2026
originally posted on pureology.com
Love it!
[This review was collected as part of a promotion.] Best shampoo I’ve ever used. My hair is fine and curly which makes it very difficult to manage. This shampoo and conditioner makes it so soft and without knots.
1 out of 5 stars
8 August, 2026
originally posted on pureology.com
Not satisfied.
[This review was collected as part of a promotion.] Very comedogenic. I got bumps on my forehead and wherever it touched on my face. I started washing my face again with pore cleanser after shampooing. I have tried both shampoo and conditioner separately and surprisingly it was the shampoo that was clogging pores badly. The hair felt more smooth after shampooing but rough/dry after conditioning which is also weird. Overall not satisfied. Also my answer is NO for the question "I received a sample, loyalty point, coupon or a contest entry for this review". It forced me to click yes.
1 reply from Consumer Care Center team - 1 month ago
We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-331-1502 for assistance and provide the case # 47781360. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
5 out of 5 stars
7 August, 2026
originally posted on pureology.com
Great product
[This review was collected as part of a promotion.] I love this shampoo!! Makes my hair soft. I can get away with less washes in between shampoos!
2 out of 5 stars
7 August, 2026
originally posted on pureology.com
Pump not included
[This review was collected as part of a promotion.] I can't use it because it didn't come with a pump.
1 reply from Consumer Care Center team - 1 month ago
Oh no, we completely understand how frustrating that is! Just to clarify, our smaller standard-sized bottles are designed without a pump, as pumps are typically reserved for our larger liter sizes. You can easily dispense the product directly from the cap, and separate pumps can often be found for purchase if you prefer that format. If you need any further assistance, please feel free to reach out to our Customer Care team—we're always here to help! 💜
1 out of 5 stars
6 August, 2026
originally posted on pureology.com
A big NO
[This review was collected as part of a promotion.] I very much don’t like this shampoo at all! It smells like hand soap and it even looks like it, it might lather up good but it left my scalp completely itchy and irritated
1 reply from Consumer Care Center team - 1 month ago
We are sorry to hear about the experience you had with Hydrate Shampoo. We would like to speak with you directly about it. Please give us a call @ 1-800-331-1502 for assistance and provide the case # 47763207. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
5 out of 5 stars
4 August, 2026
originally posted on pureology.com
Best for colored hair!
[This review was collected as part of a promotion.] Skeptical since I have curly hair and not sure if it would work buttt it is amazing! I dyed my hair a while back and it has been brittle and dry, after using it always left my hair moisturized especially when I detangle! It also made my color more vibrant (you can see in straightened hair pic)! I also love how the packaging is nice and in a convenient squeeze bottle!
3 out of 5 stars
26 July, 2026
originally posted on pureology.com
Stinks
[This review was collected as part of a promotion.] I like hydration and feel for my long medium to thin hair…works good for staying clean for 3 days or more…hair looks healthy…my complaint is the scent…I did a blind buy on the hydrate instead of the blue strength set …the purple hydrate set stinks…I noticed the shampoo and conditioner don’t even have the same scent ….is that normal?….when I was looking at notes to see what lotion or perfume would not clash and tone it down…disappointed that I splurged on large 1 L bottles…might have to not use the 2 as a set and find a plain scent to pair it with…
1 reply from Consumer Care Center team - 2 months ago
Thank you so much for sharing your detailed feedback with us. We are so glad to hear that your hair feels healthy, stays clean for days, and loves the hydration, but we are truly sorry that the scent missed the mark for you—especially after splurging on the large 1L bottles! Regarding your question, our formulas use aromatherapy blends with various botanical extracts, so the notes can sometimes present slightly differently between the shampoo and conditioner steps, though they are designed to complement one another. We completely understand how disappointing a strong or unexpected fragrance can be, and we will certainly share your comments about the scent experience with our product team. If you decide to explore alternative options or need help finding a different line in the future, we are always here to assist you!