Keep your color-treated locks vibrant with Pureology Hydrate Sheer Shampoo. This hair shampoo uses AntiFade Complex to keep hair bright, and the lightweight formula is great for fine hair. It moisturizes and softens while repairing damage and strengthening your locks. It detangles your hair, leaving it easier to manage. The fragrance combines notes of bergamot, ylang-ylang and patchouli to create a pleasant scent.
Hair Type: All Hair Types, Dry, Fine
Product Form: Cream
Beauty Purpose: Moisturizing
Package Quantity: 1
Net weight: 9 fl oz (us)
TCIN: 87185033
UPC: 884486437198
Origin: made in the USA
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Estimated ship dimensions: 2.5 inches length x 1.6 inches width x 7.25 inches height
Estimated ship weight: 0.71 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This shampoo has garnered positive feedback for its ability to hydrate fine and color-treated hair without weighing it down. Guests appreciate its pleasant scent and the way it leaves hair feeling soft, shiny, and manageable. Many have noted significant improvements in hair texture and health after using it consistently. While some guests have expressed concerns about the scent and formula changes, the overall consensus highlights its effectiveness and quality, making it a popular choice for maintaining vibrant hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
894 star ratings
4.6 out of 5 stars with 894 reviews
quality
4.3 out of 5
quality: 4.33 out of 5
value
3.8 out of 5
value: 3.83 out of 5
85% would recommend
7 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2026Verified purchase
Great Shampoo - Even With A Keratin
LoveLoo
Pamela
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
4 out of 5 stars
30 July, 2026
originally posted on pureology.com
Smells like candy
[This review was collected as part of a promotion.] The shampoo is good but the smell is a bit too much like smarties candy.
Gina of Michigan
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5 out of 5 stars
29 July, 2026
originally posted on pureology.com
Excellent premium shampoo
[This review was collected as part of a promotion.] I’ve tried many premium brand shampoos but I always find myself returning back to Pureology. I used to have color treated hair but not any longer and it’s is just an excellent brand. My hair is fine and curly.
Sweetbabycakes
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5 out of 5 stars
2 July, 2026
originally posted on pureology.com
The best!!!
[This review was collected as part of a promotion.] My hair changed as soon as I started using it; I love it.
SOL79
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5 out of 5 stars
29 June, 2026
originally posted on pureology.com
Pure-ly love this product
[This review was collected as part of a promotion.] Great product. I have used this for years. My hair is healthy, soft and shiny.
SGC2
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5 out of 5 stars
1 June, 2026
originally posted on pureology.com
Elite hydration
[This review was collected as part of a promotion.] All time favorite shampoo. I switched to this from maroccanoil after moving from humid MN to dry Nevada. This provides elite hydration and I’ll continue to use in NV
Metty
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5 out of 5 stars
31 May, 2026
originally posted on pureology.com
Rinses clean
[This review was collected as part of a promotion.] Love the smell and volume this shampoo has. Coats all the hair with nice lather and rinses clean.
Claudie
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5 out of 5 stars
26 May, 2026
originally posted on pureology.com
Love this stuff!
[This review was collected as part of a promotion.] I have been using Pureology for years and love the products.
SPop
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5 out of 5 stars
10 May, 2026
originally posted on pureology.com
The scent!
[This review was collected as part of a promotion.] I love this shampoo because it, unlike all other shampoos I’ve tried, allows me to go multiple days between washes. But the scent is what really keeps me coming back. I looooove the scent!
gp312
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5 out of 5 stars
13 April, 2026
originally posted on pureology.com
LOVE IT!
[This review was collected as part of a promotion.] I love pureology products and how they make my hair feel and smell!
Lady Hawk
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1 out of 5 stars
2 April, 2026
originally posted on pureology.com
Disappointed
[This review was collected as part of a promotion.] Unfortunately after using this product for 13+ years, they have changed the formula and it feels watered down and I won’t be buying again.
1 reply from Consumer Care Center team - 4 months ago
Thank you for sharing your feedback and for being a loyal user for more than 13 years. We’re truly sorry to hear that the product no longer meets your expectations. We understand how disappointing it can feel when a product you have trusted for so long seems different. Your comments about the formula and texture are important, and we will be sure to share them with our team. We appreciate your years of support and your honest review.
Amy A
1 guest found this review helpful. Did you?
5 out of 5 stars
27 March, 2026
originally posted on pureology.com
Great stuff
[This review was collected as part of a promotion.] Love this product. I have used for years and wouldn’t want to change to another brand.
Pope73
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5 out of 5 stars
18 March, 2026
originally posted on pureology.com
Worth every penny!
[This review was collected as part of a promotion.] This is the best shampoo I have ever used. Full stop. I have fine, thin hair and the sheer hydrate doesn’t weigh it down. The smell is a bonus!
JillMF
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5 out of 5 stars
12 March, 2026
originally posted on pureology.com
A Total Hair Game Changer
[This review was collected as part of a promotion.] I'm really impressed with this shampoo! After just a few washes, I noticed a big difference in the texture of my hair. It feels much softer and healthier, and it adds amazing volume without weighing my hair down. It looks fuller, smoother, and much more manageable than before. Definitely a great find, and I'll be keeping this in my regular routine!
TXKIMP
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5 out of 5 stars
25 February, 2026
originally posted on pureology.com
Minty smell amazing results
[This review was collected as part of a promotion.] Worked after one use. My hair looked and felt so much better and I wash my hair less often because it didn't get frizzy or oily as fast. It styled well even after just cleaning. This is wonderful and worth the price
Bunny437
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5 out of 5 stars
20 February, 2026
originally posted on pureology.com
Pureology for the Win!
[This review was collected as part of a promotion.] Been using this product for years and my stylist said my hair is amazing due to Pureology.The cost is worth it! My hair is strong and shiny even after color and highlights.
Sapphiregirl1120
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2 out of 5 stars
24 January, 2026
originally posted on pureology.com
Don't get if you don't like patchouli smell!
[This review was collected as part of a promotion.] The smell is awful! Who wants to smell like patchouli all the time?! The shampoo seems to work well but I just don't know if I can get past the smell. The conditioner smells like peppermint, it was ok.
1 guest found this review helpful. Did you?
5 out of 5 stars
10 January, 2026
originally posted on pureology.com
Great for hair that may feel dry or tangly
[This review was collected as part of a promotion.] My hair stylist recommended this product, and she's noted how much softer my hair has become as a consequence (and way less tangly).
jb83
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5 out of 5 stars
31 December, 2025
originally posted on pureology.com
10 out of 10
[This review was collected as part of a promotion.] Tried it for the first time at my daughter’s house. Best shampoo I’ve ever used! Did not need to use additional product after washing and conditioning. She’s been keeping this a secret! Going to be a new customer.
SueSue
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5 out of 5 stars
8 December, 2025
originally posted on pureology.com
Great scent, great shampoo!
[This review was collected as part of a promotion.] LOVE the scent! This shampoo leaves my hair so smooth and soft. It is not heavy at all. And again, the scent is great!
