Refuse to Quit - by Casyo Johnson (Paperback)

Book Synopsis

In No Blueprint, entrepreneur, recording artist, and Nala's Baby founder Casyo Johnson shares the unfiltered story behind one of the UK's most remarkable business success stories. In just three years, Nala's Baby grew from an idea into a nationally stocked brand that now holds nearly 10% of the UK baby toiletries market, sells a product every 14 seconds, and competes on a par with global giants.

But this isn't another business book filled with theory, motivational clichés, or advice from someone far removed from the realities of entrepreneurship.

Through 10 hard-won lessons, Casyo reveals the real challenges behind building a modern company: raising investment, hiring the right people, managing cashflow, navigating setbacks, defending market share, and making decisions when everything is on the line.

Drawing from personal experience, business failures, major breakthroughs, and the journey from the streets of South London to boardrooms and supermarket shelves nationwide, he offers practical insights that aspiring founders can apply immediately.

Honest, accessible, and relentlessly motivating, No Blueprint is a roadmap for anyone determined to create something of their own, build lasting success, and level the playing field in a world where the odds often feel stacked against them.

About the Author

In 2022, he co-founded Nala's Baby, a family skincare brand inspired by his daughter. Within three years, the company became one of the fastest-growing consumer brands in the UK, securing nationwide distribution across major retailers and earning multiple industry awards. Nala's Baby was ranked in the Sunday Times 100 list of Britain's fastest-growing private companies and has sold more than 4 million units.

Casyo regularly speaks to businesses, entrepreneurs, and corporate audiences about leadership, innovation, entrepreneurship, and business growth.