Storytelling - (Beyond Progress) by Simon Hall (Paperback)

About the Book

A book that shows readers how to transform dry data into compelling narratives that capture attention, build emotional connections, and drive action.

Book Synopsis

If you're looking to connect with colleagues, stakeholders and peers, storytelling is one of your strongest assets.

Many people rely on facts, statistics and data to communicate in the workplace, but the truth is that these can be cold and unstimulating. Crafting a narrative out of your information, using intrigue, allure and structure, can get your point across with far more impact. In Shape the Story, you'll learn how to how to make use of storytelling in a variety of professional contexts, including interviews, networking, online platforms, negotiating or team building,

In a world of technological disruption and constantly shifting business practices, where communication is vital and uncertainty is rife, storytelling is the key to connecting when it counts.

About the Author

Simon Hall leads an award-winning course in storytelling, public speaking and writing skills at the University of Cambridge. The marketing platform Favikon has named him as a top ten communication expert in the UK. He runs a business communication agency, Creative Warehouse and has a series of books published, including Compelling Communication (Cambridge University Press, 2024), to accompany his university course. He's taught storytelling and communication skills at businesses including the London Stock Exchange, HSBC and ARM, in government and across the public sector. He is based in Cambridge, UK.