Super Skill - by Joe Lazer (Hardcover)

Book Synopsis

"AI won't replace you, someone using AI will replace you."

You've heard this a hundred times, right? As a typhoon of technological advancement has descended upon us, this has become the anthem of tech CEOs and business pundits. Go all-in on using AI, and you'll be fine.

But here's the twist: They're wrong. The key choice you'll make isn't whether you'll invest in AI skills or not.

It's whether you'll invest in your humanity.

As technology is able to do technical skills better than most of us, the future of work will be won by those who lead, persuade, influence, and build relationships with other human beings. And there's one cognitive superpower that makes us better at all of those relational skills: It's storytelling.

We're at a fork in the road, and you need to make a choice. Make AI your primary skillset, and you'll find yourself an assistant to a machine that may not need you before long. Master storytelling and you'll rule the world. The world is changing and the clock is ticking. Which path will you take?

In Super Skill: Why Storytelling Is the Superpower of the AI Age, Joe Lazer, best-selling author of The Storytelling Edge, reveals how to become a master storyteller, take control of their destiny, and win the age of AI. Through science-backed techniques, cutting-edge AI applications, and real-world stories of neuroscientists, neanderthals, founders, filmmakers, and psychedelic shamans, he'll reveal 13 principles to hone your storytelling superpowers, build a following, and become more successful in business and in life.

The choice is yours.

Review Quotes

"A lively, modern guide for anyone navigating the age of AI--part masterclass, part story collection, and all inspiration for a generation learning to communicate, connect, and create alongside intelligent machines."--AJ Thomas, Former Global Head of Talent Experience @ Google X

"A must-read for next-generation leaders looking to wield the algorithms, rather than being wielded by them."--Ben Young, Founder & CEO, Nudge

"Joe makes me want to go back and get a liberal arts degree all over again. This book is a story of hope and how we can find the best in ourselves,

for our heart and our pocketbook, in the age of AI."--Joe Pulizzi, Founder, Content Marketing Institute; author, Burn the Playbook

"Super Skill reveals the hidden truth everyone should know: Story--not speed--is the new currency of work."--Ann Handley, best-selling author, Everybody Writes

"There is no one more qualified on the topic of storytelling for business today than Joe Lazer. Super Skill is funny, engaging, ultra practical, and a must-read in this era of AI and rapid change."--Shane Snow, Tony Award-winning producer and bestselling author of Dream Teams

"We're drowning in all the AI hype, but Joe Lazer brings us back to the powerful skill that still sets us apart: the human story. Super Skill is smart, funny, and immediately useful--a guide to staying irreplaceable in a world of machines. I'm just jealous I didn't write it."--Dr. Eric Solomon, Former CMO @ Bonobos & Instagram; Founder @ The Human OS