The Accidental Creative - by Todd Henry (Paperback)

About the Book

Outlines a method for tapping one's creative potential in order to generate ideas without undue stress, providing coverage of such strategies as beginning with an end goal in mind, and managing energy efficiently.

Book Synopsis

Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just "works." Until it doesn't. Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're "always on." Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an "accidental creative," this book will help you quickly and effectively integrate new ideas into your daily life.

Review Quotes

"Mr. Henry's prescription for maximizing productivity is sagacious, innovative, and sublimely practical. The Accidental Creative is high-octane fuel for creative productivity."
--Steven Pressfield, author of The War of Art

About the Author

Todd Henry is the founder and CEO of Accidental Creative, a consultancy that helps organizations generate brilliant ideas. In 2006 he started The Accidental Creative, one of the top business podcasts. Henry is a sought-after speaker, consultant, and coach.