The Jugaad Mindset - by Nikhil Deogun (Hardcover)

Book Synopsis

A deeply reported and engaging exploration of jugaad--the operative lens that has propelled a remarkable number of Indians to the top of corporate America--and how anyone can use this versatile mindset to find success.

Artificial intelligence, global warming, regime changes, trade wars, real wars, and more--the list of crises affecting businesses, organizations, and our own personal lives is growing daily. The five-year plan and tried-and-true playbooks no longer apply.

Enter jugaad. This untranslatable, cultural concept rooted in South Asia sits somewhere between innovation, improvisation, and hustle, and mastery of jugaad is the reason why there are so many Indian CEOs. From the way we look at the world, to renaming problems, embracing failure, building relationships, and thoughtfully adapting while maintaining a foundation of faith, The Jugaad Mindset anchors in the interviews and profiles of global leaders like Indra Nooyi (PepsiCo), Nikesh Arora (PaloAlto Networks), Raj Subramaniam (FedEx), Ajay Banga (World Bank, Mastercard), C.S. Venkatakrishnan (Barclays), Sanjay Mehrotra (Micron), Arvind Krishna (IBM), Revathi Advaithi (Flex) and more, and parses their stories into nine key tenets to offer jugaad to the world at large.

Page by page, CEO adviser and veteran journalist Nikhil Deogun shares the wisdom and ingenuity that readers can use to survive--and thrive--through these unpredictable times.

About the Author

Nikhil Deogun was a journalist and news executive for 25 years, spending 15 years at the Wall Street Journal, including as deputy managing editor and international editor, and nearly nine years at CNBC, as managing editor and then editor-in-chief of the television network. For the past eight years, he has been the CEO of the Americas for the Brunswick Group, the powerhouse critical issues advisory firm, where he advises a range of CEOs and international companies on navigating high-stakes issues and managing stakeholders .

Nikhil serves on the Council of Foreign Relations, the board of directors of the U.S. India Strategic Partnership Form, the Board of Advisors of the Knight-Bagehot Fellowship at Columbia University and the board of the Reporters Committee for Freedom of the Press.