New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Unique Loom Braided Jute Goa Border Indoor Flatweave Braided Area Rug - 2 of 4Unique Loom Braided Jute Goa Border Indoor Flatweave Braided Area Rug - 3 of 4Unique Loom Braided Jute Goa Border Indoor Flatweave Braided Area Rug - 4 of 4
Unique Loom Braided Jute Goa Border Indoor Flatweave Braided Area Rug - 1 of 4

Unique Loom Braided Jute Goa Border Indoor Flatweave Braided Area Rug

$459.73

In Stock

Sold & shipped by Unique Loom
Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • ECO-FRIENDLY: Sustainably handcrafted from eco-friendly natural fibers, this on-trend classic jute rug is the perfect addition to any room.
  • HAND MADE: Each rug is handmade and stitched with hand braided fringe where applicable, meaning it’s marked by subtle but individual differences that make your rug unique.
  • REVERSIBLE: With a flatweave pile, both sides have the same design - doubling the life span of your rug.
  • EASY CARE: Handmade rugs should be treated more carefully than machine-made rugs due to the artisanal nature in which they are created. Remove any stains immediately by blotting with a clean cloth or sponge. Avoid using water as that might damage and discolor the natural fibers, instead, for tougher stains use a dry rug shampoo or baking soda. For dry debris take the rug outdoors and give it a good shake. Rotate for even wear.
  • COMPACT SHIPPING: Your rug will arrive factory rolled/folded and may have creases from tight packaging and compression during storage. These normally flatten within 3-7 days. You can also reduce or remove creasing by rolling the rug and massaging the creases with your hands. The backing will loosen to help the rug lay flat.

Description

Living up to its nickname as the “Golden Fiber" jute is a staple in organic home decor. Hand-braided in India from natural jute and cotton fibers, our Braided Jute Collection features a variety of patterns and neutral colors that make these rugs the perfect base for any room's design. As soft as they are durable, these rugs are the perfect organic accent to any room's design.
Features: Rectangle (shape)
Dimensions (Overall): 169 inches (L), 120 inches (W)
Fabric Name: Braided
Style: Area Rugs
Indoor/Outdoor: Indoor
Construction Technique: Handmade
Features: Natural Fiber, Handwoven
Backing Material: Jute
Rug Material: 100% Jute
Pile type: Flat Pile
Protective Qualities: Not Applicable
Rug pile height: Flat Pile
Care & Cleaning: Spot or Wipe Clean, Shake Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92276911
UPC: 192875104034
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

unique loom
Rug

Feet Inches
2x3 24x36
2x8 24x96
2x12 24x144
4x6 48x72
5x8 60x96
8x10 96x120
9x12 108x144

All Sizes in Inches Unless Otherwise Stated

  • Large space

    All your furniture should fit on the rug without it
    feeling crowded.

    Recommended sizes
    9‘ x 12‘ or 11‘ x 14‘

  • Furniture against a wall

    The front legs should be on the
    rug. All the furniture should be
    on the same rug.

    Recommended sizes
    6‘ x 9‘ or 8‘ x 10‘

  • Small space

    A smaller rug under the center piece
    of furniture defines the space.

    Recommended sizes
    4‘ x 6‘ or 5‘ x 7‘

  • Single piece of furniture

    At least 6" of rug should be showing on all sides

Shipping details

Estimated ship dimensions: 60.04 inches length x 5.9 inches width x 10.33 inches height
Estimated ship weight: 43.12 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Unique Loom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is the rug suitable for outdoor use?

submitted by AI Shopping Assistant - 26 days ago
  • A: No, this rug is designed for indoor use only.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: How can creases in the rug be removed?

submitted by AI Shopping Assistant - 26 days ago
  • A: Creases can be reduced by rolling the rug and massaging the creases with your hands.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: Can the rug be used on both sides?

submitted by AI Shopping Assistant - 26 days ago
  • A: Yes, the rug is reversible with the same design on both sides.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: How should stains be removed from the rug?

submitted by AI Shopping Assistant - 26 days ago
  • A: Stains should be blotted with a clean cloth or sponge, avoiding water.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Q: What is the rug made from?

submitted by AI Shopping Assistant - 26 days ago
  • A: The rug is made from 100% jute, a natural fiber.

    submitted byAI Shopping Assistant - 26 days ago
    Ai generated

Related Categories

Guests are saying

Guests appreciate the aesthetic appeal and quality of the jute rug, noting its perfect fit for various home styles, including cozy and rustic designs. Many highlight its softness underfoot and durability, making it suitable for high-traffic areas. However, some guests have experienced issues with unraveling and shape retention. Overall, this rug is a versatile addition that enhances the decor of any space while providing comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 147 reviews
    5 out of 5 stars
    14 October, 2025
    originally posted on rugscom

    Perfect Fit

    This rig was the perfect fit for our home! The colors were just as shown and the texture of the rug is also exactly what we hoped for!
    Krissy
    Did you find this review helpful?
    5 out of 5 stars
    12 October, 2025
    originally posted on rugscom

    Soft and delicate

    The rug is much softer than I expected. I would describe the braiding as delicate, and would not expect it to hold up well in a higher traffic area. I am using it in a bedroom, and I’m pleased with the appearance. It is a good value for the price.
    Helen
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2025
    originally posted on rugscom

    BEWARE - POOR QUALITY

    I would not recommend this rug to anyone. The quality is extremely poor. Many areas of the jute is frayed and not securely stitched down. Save yourself the aggravation and don't buy as it's nothing but junk.
    kam0726
    Did you find this review helpful?
    5 out of 5 stars
    21 August, 2025
    originally posted on rugscom

    Love it.

    No smells, good quality, some loose threads but to be expected with natural fibers of this density. Would buy again.
    Brit
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2025
    originally posted on rugscom

    Great wuality

    Needed 2 rugs for under our cottage dining table. Need carpet tape to connect them. Looks great!
    Hoek
    Did you find this review helpful?
    2 out of 5 stars
    25 June, 2025
    originally posted on rugscom

    Threads and Nubs

    Jute is thick, but construction may not be durable over the long term. Single thread stitching is visible close up, long loose threads not trimmed, and ends of jute sticking up everywhere give a "nubby" look to the carpet (vs smooth). Hoping it doesn't unravel over time with high traffic use in an office.
    Did you find this review helpful?
    2 out of 5 stars
    24 June, 2025
    originally posted on rugscom

    Definitely "natural" jute

    Heavy/thick jute is definitely natural looking (rough cut edges sticking up in the weave) and long untrimmed threads looks handmade. Luckily I don't have a roller vacuum, otherwise it'd be trouble. I'm using it in an office and hoping it holds up at least a few years with a high-use office chair rolling around. It's shedding a bit, which I hope will settle down. For the price, I'm keeping it to give it a try.
    Mulan
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2025
    originally posted on rugscom

    Love this rug!

    This rug did not disappoint! I love the size and style, and it is soft under my feet!
    Sonja
    Did you find this review helpful?
    5 out of 5 stars
    25 May, 2025
    originally posted on rugscom

    Perfect for my rustic home

    I have a Santa Fe style house and this rug is beautiful in front of the fireplace, on my livingroom hardwood floor. I find the natural fiber rugs, with their color variations and lots of texture, last a long time, while looking just great.
    Shelly
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2025
    originally posted on rugscom

    It’s perfect!

    Finally decided to upgrade our living room rug and so happy we did! This rug is perfect. The Jute is much softer than it appears in the photos. Highly recommend.
    Kmic
    Did you find this review helpful?
    4 out of 5 stars
    18 March, 2025
    originally posted on rugscom

    Molly rug

    Wet jute rug, started molding w bad scent, returned
    Jay Reaney
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2025
    originally posted on rugscom

    Absolutely beautiful

    This rug is beautiful. Color is exactly as shown in picture. Very well made
    Meme
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2025
    originally posted on rugscom

    Love this style!

    A true navy center and great look. Rugs are well made and look great in my room. Happy i purchased!
    Robin G
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2025
    originally posted on rugscom

    Rug

    Good experience. Everything I expected and no surprises. Will buy again.
    Customer
    Did you find this review helpful?
    1 out of 5 stars
    30 January, 2025
    originally posted on rugscom

    beautiful for disappointing

    Loved our runner, but ripped and fell about after a week : (
    Jin Suk
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2025
    originally posted on rugscom

    A great choice for my kitchen!

    I was looking for Kitchen rug that would work with the style of my home. This jute rug was the perfect choice.
    Mary F
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2025
    originally posted on rugscom

    Outstanding Jute runner

    The quality is excellent and the appearance is outstanding. I ordered the wrong length and so will return it to get a 6 foot runner rather than 5 foot but everything about it is excellent.
    Cathy C D
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2025
    originally posted on rugscom

    Just what we wanted.

    Perfect thickness, color shown is what we received, looks great under our dining table.
    Shannon
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2024
    originally posted on rugscom

    Functional and looks great.

    Jute rug was purchased for under our kitchen table. It is not only rugged, but looks great.
    Sally B
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2024
    originally posted on rugscom

    True to description

    Exactly as depicted in the photo. Strong, tightly woven, and true to the colors shown on screen.
    Juliana
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy