Words That Work - by Val Wright (Hardcover)

About the Book

Based on scenarios and conversations from CEOs, business leaders and senior executives from world leading companies, Words That Work give leaders the playbook for successful communications.

Book Synopsis

Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work.

When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations.

Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.

Review Quotes

"Val Wright has been an immensely valuable strategic advisor to me surrounding innovation and leadership through acquisitions and an IPO. I have considered her previous books required reading for any executive responsible for leading people through growth and change, and her clear, insightful voice will put her new book on the top of my recommended reading list. In her characteristic style, Wright provides candid advice every leader needs to navigate innovation, communicate with impact, harness emotions, and actively manage external and internal communications. The easy-to-read format addresses the many situations executives will go through when they are asked to create outcomes that stretch beyond the current trajectory of the business."-- "John Schneider, Chief Marketing Officer, Betterworks"

"Val Wright has made the ultimate guide to business communication. Words That Work is full of suggestions and alternative statements that open up communication. I am excited to have this new tool that will help me improve my ability to ask questions and affirm what others are saying."-- "Rachel Canales, Chief of Staff, Global Accounts / Chief Customer Advocate, Lenovo"

"Val Wright's third book sets us on a path to the essential art of truth-telling in business. I've used Wright's words in many situations and it's true, they do just work! The practical examples in this book will allow every leader to speak more boldly, which will grow their business and career."-- "Susan Potter, Vice President of Digital Experience, Hootsuite"

"As the CEO of my own STREAM foundation and creator of STEM-based cooking classes and workshops, the advice in this book is super valuable. It is full of new ways of how to put your customers at the heart of your company, manage your external media relationships, and lead with purpose, heart, and passion. As a 16-year-old business owner, Words That Work gives me the playbook for continuing to grow my business to new heights! Your work, advice, and tools are priceless information for any business entrepreneur. "-- "Simone Bridges, CEO, Goddess Food Factory, Founder, Simone Bridges Inspires Inc."

"This book is a culmination of the wise counsel Val Wright has given me over the last few years. Just the right words at the exact right moment. Every leader needs to read this book and benefit from its confidence-building positivity. The world needs to hear from more incredible, badass, uplifting women like Val Wright. "-- "Ronalee Zarate-Bayani, Chief Marketing Officer, Newlight Technologies"

About the Author

Val Wright is a US based innovation and leadership consultant working with clients including Starbucks, LinkedIn, Microsoft, the Financial Times and the LA Lakers. She is based in California, USA. She is a regular contributor to CNBC Inc, Fox Business News, Business Insider, Fast Company, MSN, Reuters, the LA Times.