Zero-Resistance Selling - by Maxwell Maltz (Paperback)

About the Book

Some of the most respected sales authorities in America have joined together to prepare the first and only customized application of Psycho-Cybernetics to overcome all types of sales resistance.

Book Synopsis

Discover the groundbreaking strategies and techniques that will revolutionize your selling approach.

This comprehensive guide will help you "reprogram" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.

About the Author

Dr. Maxwell Maltz (1889-1975) received his doctorate in medicine from the College of Physicians and Surgeons of Columbia University in 1923. After postgraduate work in plastic surgery in Europe, Maltz was appointed to head several departments of reparative surgery in New York hospitals over his long and distinguished career. He was a prominent international lecturer on the psychological aspects of plastic surgery. He published two books on the subject, New Faces, New Futures and Dr. Pygmalion. In the 1950s, Maltz became increasingly fascinated by the number of patients who came to him requesting surgery who had greatly exaggerated "mental pictures" of their physical deformities, and whose unhappiness and insecurities remained unchanged even after he gave them the new faces they desired. In 1960, after nearly a decade of counseling hundreds of such patients, extensive research, and testing his evolving theory of "success conditioning" on athletes, salespeople, and others, he published his findings--then radical ideas--in the first edition of Psycho-Cybernetics, which went on to sell millions of copies and to be translated in dozens of languages.