baby bum paste

Most products list either zinc oxide or petrolatum as the primary active ingredient.

Reported zinc oxide concentrations range from about 12.8% (non‑nano) up to roughly 40% in maximum‑strength formulations.

Common sizes shown include 3 oz, 4 oz, 7 oz, 10 oz, 12 oz and 14 oz containers.

They commonly advertise sealing out moisture or wetness, forming a protective barrier and promoting healing of irritated skin.

Reviewers often describe a thick but spreadable texture that goes on smoothly, wipes off easily, and feels non‑greasy or non‑sticky.

Common warnings include keeping the product out of reach of children and cautions about possible eye irritation for some formulations.