Sponsored
Diaper Rash Ointment - 4oz - up&up™
$3.19
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Maximum strength diaper rash paste treats and prevents diaper rash
- Formulated with 40% zinc oxide to help heal rashes and prevents their recurrence
- Provides relief from diaper rash discomfort by sealing out wetness
- Paraben- and sulfate-free hypoallergenic formula is gentle on baby's skin
Description
Help treat diaper rash and prevent its recurrence with the Maximum Strength Diaper Rash Paste from up&up™. Formulated with 40% zinc oxide, this diaper rash cream seals out wetness and helps in soothing and relieving diaper rash discomfort. Free from parabens, sulphates or dyes, this hypoallergenic diaper rash ointment is gentle on baby's skin, making it great for everyday use.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Dye-Free, Contains Zinc Oxide, Paraben-Free, Sulfate-Free, Aluminum-Free
Product Form: Paste
Package Quantity: 1
Net weight: 4 Ounces
Features: Pediatrician Tested
TCIN: 11454279
UPC: 085239346488
Item Number (DPCI): 007-08-0624
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide' '40.0%
Purpose
Skin protectantUses
helps treat and prevent diaper rash protects chafed skin due to the diaper rash and helps seal out wetnessDirections
change wet and soiled diapers promptly cleanse the diaper area allow to dry apply ointment liberally as often as necessary, with, each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolongedOther information
store between 20° and 25°C (68° and 77°F)Inactive ingredients
,,petrolatum, glycerin, cod liver oil, sorbitan sesquioleate, lanolin, beeswax, talc, tocopheryl acetate, fragrance' '
Shipping details
Estimated ship dimensions: 7.3 inches length x 2.1 inches width x 1.6 inches height
Estimated ship weight: 0.298 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the cream go on clear or white?
submitted by Daisy - 2 years ago
A: Hi Daisy - Thank you for your interest in the item. The cream is liquidy in texture and blends out easily. - Faith
submitted byFaith - 2 years agoTarget staff supportA: The cream goes on White.
submitted byKate - 4 months agoA: Can we use this for baby acne
submitted byAnonymous - 8 months agoA: The paste is white The ointment is clear
submitted byBaba - 1 year ago
Q: Does this have a smell or fragrance?
submitted by aku - 7 years ago
A: Not really. It is white in color.
submitted byTerry - 6 years agoA: Yes a very light sort of earthy floral. It’s super vague but there.
submitted byDnth8cait - 4 months ago
Q: Can this be used for adult diaper rash from incontinence
submitted by sk - 5 days ago
Q: How does the ointment help with diaper rash?
submitted by AI Shopping Assistant - 8 days ago
A: It seals out wetness and provides relief by soothing and healing the rash.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is the main active ingredient in the ointment?
submitted by AI Shopping Assistant - 8 days ago
A: The main active ingredient is 40% zinc oxide, which helps heal and prevent rashes.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is the ointment free from parabens and sulfates?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, the ointment is both paraben-free and sulfate-free, ensuring it's gentle on skin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Does the ointment contain any dyes?
submitted by AI Shopping Assistant - 8 days ago
A: No, the ointment is dye-free, making it gentle for baby's sensitive skin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is the ointment safe for newborns?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, the ointment is suitable for babies aged 0-2 years and is gentle on skin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: why did the cream and liquid separate? When I squeeze the bottle, liquid comes out not white cream/paste
submitted by Lisa - 2 months ago
A: Hi, Lisa - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob
submitted byRob - 2 months agoTarget staff support
Q: Is the fragrance lavender?
submitted by Dee - 3 months ago
A: Hello Dee - Thank you for your interest on - Diaper Rash Ointment. It is a very light sort of earthy floral fragrance, but it is not lavender. I hope this information helps. Happy Shopping!. - Rose
submitted byRose - 3 months agoTarget staff support
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Guests are saying
This diaper rash cream is a popular choice among guests for its effectiveness and affordability, often compared favorably to name brands like Desitin. Many guests appreciate its ability to soothe and prevent diaper rashes, making it a staple in their baby care routines. However, some guests have raised concerns about recent formula changes, particularly the addition of fragrance and talc, which may not be suitable for all babies. Overall, it remains a go-to option for many families looking for reliable skin protection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2185 reviews
quality: 4.14 out of 5
value: 4.31 out of 5
77% would recommend
440 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025Verified purchase
Price increase
What’s up with the price increase ? It went from $2.99 to $3.19ish? Ridiculous
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2025Verified purchase
It did the job
This product has a high level of zinc oxide. I used it for an intertrigo rash and it gave me relief. I also appreciate that it doesn't have a strong smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025Verified purchase
Not fragrance free
It has fragrance in it. The whole point of this is to put it on irritated skin. It should not have added fragrance in it.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
The best
This is better than any name brand butt paste I've ever bought. We've gone through so many bottles of this with my twins and it's so superior
1 out of 5 stars
Thumbs down graphic, would not recommend
30 August, 2025
separates and becomes useless
separated, liquid watery nonsense. even if I mixed it up by shaking or squishing tube. couldn't even use.
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase
Just get it!
This works wonders and has 40% zinc compared to other brands. After a day you notice it is working! Literally just stocked up on more as it's more affordable!
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2025Verified purchase
Mrs.
It's just as good as the name brand Desitin with a better price point. Honestly, there are no complaints here. Love the material of the tube because it allows you to use up all the product inside versus the original name brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
Contains talc, do not use please
This cream contains talc, this is not needed either. Please do your research as other reviews have said, it shouldn't be used on babies or anyone.
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2025Verified purchase
Thinner
Cheaper version of desitin. It’s thinner too and spreads easier
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025
Go to diaper cream!
The best diaper cream! Half the price of the name brand and works just as good.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
Like it
It does the same job as the Desitin, but this one is a little lighter and cheaper.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025Verified purchase
Contains talc AKA asbestos
I use this as a backup when I run out of desitin, but the smell it has is just SO strong. It smells like cinnamon and aloe. Upon reading the ingredients today, I was SHOCKED to find it includes talc. If you don’t know about talc, please research it. J&J was sued for the use of talc in their baby products. It’s asbestos.
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Great bang for your buck.
I love this diaper rash cream. Great product for the price.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025
love it
easy clean for diaper changes, less ingredients, applies great. making the switch from named brand
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
Thick Diaper Cream
This is a very thick diaper cream with 40% zinc oxide and works great.
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
I like
I like , really love it too much for my baby
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Terribble just water inside
Changed the formula it was %40 zinc oxide before now only %13 and just full off water never buying again
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2025Verified purchase
made rash worse
this made my baby’s rash so much worse it spread bad and was so red and irritated. the fragrance was a no no, will stick to name brand
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Smooth as a baby's bum
This is the best diaper rash ointment I have used! Pass on the brands and get this one
3 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
Has a fragrance which irritated baby's skin
Has a fragrance unlike the name brand. Unfortunately it caused irritation for my baby and I had to go back to the name brand. For almost every other product we've been good with the target version of products, but this one was a flop and we will be sticking with the more expensive name brand.