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About this item
At a glance
Paraben Free
Highlights
- Compare to Desitin® Maximum Strength 40% Zinc Oxide Diaper Rash Paste
- Maximum strength diaper rash paste seals out wetness
- Zinc oxide protects your little one’s skin
- Hypoallergenic formula is gentle and pediatrician tested
Specifications
Suggested Age: 0-2 Years
Health Facts: Paraben-free, Sulfate-free, dye-free, aluminum-free, contains zinc oxide
Product Form: Ointment
Package Quantity: 1
TCIN: 11454279
UPC: 072785108158
Item Number (DPCI): 007-08-0624
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Treat your baby's diaper rash with up & up™ Maximum Strength Diaper Rash Ointment. This zinc oxide skin-protectant offers maximum strength prevention of and treatment against diaper rash. The gentle formula is also paraben-free and pediatrician tested, because your little one deserves nothing but the best.
Paraben Free
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."See how we make shopping for wellness even easier.
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Recommended
From the manufacturer
No information loaded.Guest Ratings & Reviews
4.3 out of 5 stars with 166 reviews
83% would recommend
94 recommendations
quality: 4.4 out of 5
value: 4.6 out of 5
(no review title)
5 out of 5 stars
Would recommend
Twin mama - 3 months ago
Love this stuff. My son had a little diaper rash starting that was bothering him and this provided instant relief. I bought this to replace a name brand diaper rash and I like the Target brand better. It is thick and doesn't have a nasty odor. After a big wet diaper, there is still product left on him, so this does what it says it does.
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
(no review title)
5 out of 5 stars
Rhonda - 5 months ago, Verified purchaser
This is as good as desitin much cheaper price
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Creamy and Effective
5 out of 5 stars
Would recommend
babylyle - 5 months ago, Verified purchaser
Is there another product out there with 40% zinc oxide? Sometimes store brands are much better than name brands and this is one of those products. It's creamy and effective
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
(no review title)
5 out of 5 stars
Would recommend
jrgriffin15 - 6 months ago, Verified purchaser
same active ingredients as the brand name paste at a fraction of the cost. Will buy again.
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Separates into water + paste (instead of staying consistently pastey)
2 out of 5 stars
Would not recommend
M K - 6 months ago
I've used Desitin name brand maximum strength, this product, and a slew of other generic versions of Desitin as well.
This up and up brand is just like all other generic Desitin maximum strength pastes: it gets unnecessarily chunky and the essence of the paste coagulates, thus separating into two parts: water and paste.
So when you go to squeeze the bottle, water drips out before the paste make its entrance.
I find that a separated (water + paste) product is not as efficient in eliminating diaper rash, as a consistently pastey product.
I work for the pharmaceutical industry and believe in buying everything generic, as the efficacy does not ever, ever, ever get impacted.
However I can confidently say that Desitin maximum strength diaper rash cream is the only healthcare product I ever buy name brand. There's no comparison!
value: 2 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?
Just as good
5 out of 5 stars
Would recommend
edk08 - 6 months ago, Verified purchaser
Just as good as Desitin for a lot less. Thick enough to stay on the skin, but not so thick that it won’t come off later when using wipes.
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Go with name brand
2 out of 5 stars
Would not recommend
Missolee - 7 months ago, Verified purchaser
Since purchasing this item, I have had the opportunity to use Desitin samples from my pediatrician. I had wondered why the up and up brand seemed like it had sand in it. And it also was somewhat watery. I found that the Desitin brand does not have these issues. It is thick and creamy and does not have the rough granules in it.
quality: 1 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
Fantastic product
5 out of 5 stars
Would recommend
shwetadtt8 - 7 months ago, Verified purchaser
fantastic cream,same as desitin, for fraction of a price.
I always used desitin but decided to try this based on review and was pleasantly surprised
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
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