$3.19 when purchased online
Target Online store #3991
About this item
Highlights
- Maximum strength diaper rash paste treats and prevents diaper rash
- Formulated with 40% zinc oxide to help heal rashes and prevents their recurrence
- Provides relief from diaper rash discomfort by sealing out wetness
- Paraben- and sulfate-free hypoallergenic formula is gentle on baby's skin
Description
Help treat diaper rash and prevent its recurrence with the Maximum Strength Diaper Rash Paste from up&up™. Formulated with 40% zinc oxide, this diaper rash cream seals out wetness and helps in soothing and relieving diaper rash discomfort. Free from parabens, sulphates or dyes, this hypoallergenic diaper rash ointment is gentle on baby's skin, making it great for everyday use.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Dye-Free, Contains Zinc Oxide, Paraben-Free, Sulfate-Free, Aluminum-Free
Product Form: Paste
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 11454279
UPC: 085239346488
Item Number (DPCI): 007-08-0624
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide (40%).
Purpose
Purpose: Skin Protectant.Uses
Protects chafed skin due to diaper rash and helps seal out wetness., Helps treat and prevent diaper rash.Stop use and ask a doctor if
condition worsens, symptoms last more than 7 days or clear up and occur again within a few days.For use
For external use onlyKeep out of reach
If swallowed, get medical help or contact a Poison Control Center right away.When using
do not get into eyes.Directions
Change wet or soiled diapers promptly. Cleanse the diaper area. Allow to dry. Apply paste liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.Other information
Store between 68 and 77 degrees F (20 and 25 degrees C).Inactive ingredients
bha, cod liver oil, fragrance, lanolin, petrolatum, phenoxyethanol, talc, water.
Question or comments?
800-910-6874Shipping details
Estimated ship dimensions: 7.3 inches length x 2.1 inches width x 1.6 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the cream go on clear or white?
submitted by Daisy - 1 year ago
A: Hi Daisy - Thank you for your interest in the item. The cream is liquidy in texture and blends out easily. - Faith
submitted byFaith - 1 year agoTarget staff supportA: The paste is white The ointment is clear
submitted byBaba - 11 months agoA: Can we use this for baby acne
submitted byAnonymous - 2 months ago
Q: Is there a safety data sheet?
submitted by ahartman - 3 years ago
A: Hi Ahartman - Great question! Please feel free to give us a call at 800.440.0680 to obtain that information. Have a great day! -Stephanie
submitted byStephanie - 3 years agoTarget staff support
Q: Whats the difference in purple tube and blue tube?
submitted by BusyBee - 4 years ago
A: Hello BusyBee - Thank you for reaching out to ask what the difference is between the Up and Up Diaper Rash Ointment is. The blue is creamy and contains Zinc Oxide Aloe & Vitamin E. Zinc Oxide protects against wetness and the Aloe and Vitamin E help treat diaper rash. The purple is a paste and contains 40% (maximum strength) Zinc Oxide. - Melodee
submitted byDeDe - 3 years agoTarget staff support
Q: Is thus a cream or an ointment?
submitted by Baby Doll - 4 years ago
A: Hi Baby Doll - Great question and thank you for checking out our up&up baby items. This is an ointment. Be sure to check out the product details and description for more helpful information. We hope this fits your needs! - Alex
submitted byAlex - 4 years agoTarget staff support
Q: How many oz is in this tube?
submitted by Adorn2000 - 4 years ago
A: Hi Adorn2000 - Great question. This tube holds 4 oz. Thanks for asking! - Alli
submitted byAlli - 4 years agoTarget staff support
Q: Does this have a smell or fragrance?
submitted by aku - 6 years ago
A: Not really. It is white in color.
submitted byTerry - 6 years ago
Q: Are your products cruelty free?
submitted by Catdoc - 4 months ago
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Guests are saying
This diaper cream has garnered mixed feedback from guests, with many praising its effectiveness in treating and preventing diaper rashes at a more affordable price compared to name brands. However, concerns have arisen regarding recent formula changes, including the addition of talc and fragrance, which have led to adverse reactions for some babies. Despite these issues, many guests appreciate the cream's smooth application and overall value, making it a staple in their baby care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2032 reviews
quality: 4.15 out of 5
value: 4.31 out of 5
77% would recommend
416 recommendations
Just as good as name brand!
5 out of 5 stars
Thumbs up graphic, would recommend
Chamar - 16 hours ago, Verified purchaser
Just as good as brand name, really good value for the price
I dont remever this having fragrance?
1 out of 5 stars
Thumbs down graphic, would not recommend
kimmmm - 4 days ago
Who is adding fragrance to baby products in 2025? So disappointing.
Must have!
5 out of 5 stars
Thumbs up graphic, would recommend
Mich B - 22 days ago, Verified purchaser
Baby must have! Super efficient, safe, and sensitive! Just as good as Desitin and slightly creamier and not as strong of a smell. Would definitely recommend! Gets rid of diaper rash immediately!
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
ReginaPhalange - 25 days ago, Verified purchaser
Works better than the name brand and other off brands
Contains talc, which is toxic and carcinogenic
1 out of 5 stars
Thumbs down graphic, would not recommend
Andrew - 1 month ago, Verified purchaser
Contains talc, which is toxic and carcinogenic
Not happy
2 out of 5 stars
Thumbs down graphic, would not recommend
Mom - 1 month ago, Verified purchaser
Price increased in the past year.
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
Foodie G - 2 months ago, Verified purchaser
Works great! I prefer using this over the name brand and it’s a much better price. It does have a little fragrance that I wish wasn’t added.
Good bum Cream
5 out of 5 stars
Thumbs up graphic, would recommend
Elizabeth - 2 months ago, Verified purchaser
My favorite diaper rash cream! Love the price too! Wish they still made the Target brand for A&D.
Better than Butt Paste
5 out of 5 stars
Thumbs up graphic, would recommend
Gabby H - 2 months ago
This stuff works just as well for us as Butt Paste, but is so much more affordable. My girls have sensitive skin and this is a must have for us.
Good smell but gave our baby a rash
1 out of 5 stars
Thumbs down graphic, would not recommend
SuperSaver - 2 months ago
The smell is powdery fresh but it did not work for our baby. This gave our baby a rash that would not go away until we stopped using it and moved to a different brand.
Made rash worse
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama Feefee - 2 months ago, Verified purchaser
Decided to give this a try and was disappointed. It made my baby's rash worse and last longer. Smells very strong as well, like baby powder. Will stick with Desitin or Pinxav.
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
cnicole - 2 months ago, Verified purchaser
Works just as well as the other brands and is reasonably priced.
Fragrance
1 out of 5 stars
Thumbs down graphic, would not recommend
Krosin - 2 months ago, Verified purchaser
Fragrance listed as an ingredient- on a skin irritant cream. Do not recommend
Diaper rash causer
1 out of 5 stars
Thumbs down graphic, would not recommend
K - 2 months ago, Verified purchaser
This made my baby’s diaper rash way worse. It took multiple urgent care and ped visits, plus multiple prescriptions, to heal, and it took way too long to realize the diaper rash cream was part of the problem
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Honest - 2 months ago
Terrible. Will never buy again. Buy name brands or buy Walmarts brand. This one is not good….
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
Oscar - 3 months ago, Verified purchaser
It has a baby powder scent which is what stinky butts need!!
Almost Perfect
4 out of 5 stars
Thumbs up graphic, would recommend
Tehya - 3 months ago
This cream really helped clear up my baby’s rash fast and you can’t beat the price. My only complaint is that it has an overpowering powdery smell to it, which I really don’t love.
Bad change in formula
3 out of 5 stars
Thumbs down graphic, would not recommend
keeeks - 3 months ago
Disappointed with the new change in formula. Does not apply well in coverage is thin. Compared to what it used to be. Bring back the old formula. I will not buy this again if it remains like this.
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
Gia - 3 months ago, Verified purchaser
Work just as great as the other expensive brands. It has the same ingredients. Happy with it. It has helped prevent a rash on my LO.
A staple in our house
5 out of 5 stars
Thumbs up graphic, would recommend
InsuranceGal312 - 3 months ago, Verified purchaser
Works for us! Also love the thin, long tube, which is great for travel. Great price, and a little goes a long way.