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$2.19When purchased online
About this item
At a glance
Paraben Free
Highlights
- Maximum strength diaper rash paste treats and prevents diaper rash
- Formulated with 40% zinc oxide to help heal rashes and prevents their recurrence
- Provides relief from diaper rash discomfort by sealing out wetness
- Paraben- and sulfate-free hypoallergenic formula is gentle on baby's skin
Specifications
Suggested Age: 0-2 Years
Health Facts: Dye-Free, Contains Zinc Oxide, Paraben-Free, Sulfate-Free, Aluminum-Free
Product Form: Paste
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 11454279
UPC: 072785108158
Item Number (DPCI): 007-08-0624
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Description
Help treat diaper rash and prevent its recurrence with the Maximum Strength Diaper Rash Paste from up & up™. Formulated with 40% zinc oxide, this diaper rash cream seals out wetness and helps in soothing and relieving diaper rash discomfort. Free from parabens, sulphates or dyes, this hypoallergenic diaper rash ointment is gentle on baby's skin, making it great for everyday use.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide 40.0%
Purpose
SKIN PROTECTANTUses
HELPS TREAT AND PREVENT DIAPER RASH PROTECTS CHAFED SKIN DUE TO DIAPER RASH AND HELPS SEAL OUT WETNESSOther information
STORE BETWEEN 20° AND 25°C (68° AND 77° F)Inactive ingredients
bha, cod liver oil, fragrance, lanolin, petrolatum, phenoxyethanol, talc, water
Shipping details
Estimated ship dimensions: 7.17 inches length x 1.93 inches width x 1.57 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is there a safety data sheet?
submitted by ahartman - 1 year ago
A: Hi Ahartman - Great question! Please feel free to give us a call at 800.440.0680 to obtain that information. Have a great day! -Stephanie
submitted byStephanie - 1 year agoTarget staff support
Q: Whats the difference in purple tube and blue tube?
submitted by BusyBee - 2 years ago
A: Hello BusyBee - Thank you for reaching out to ask what the difference is between the Up and Up Diaper Rash Ointment is. The blue is creamy and contains Zinc Oxide Aloe & Vitamin E. Zinc Oxide protects against wetness and the Aloe and Vitamin E help treat diaper rash. The purple is a paste and contains 40% (maximum strength) Zinc Oxide. - Melodee
submitted byDeDe - 2 years agoTarget staff support
Q: Is thus a cream or an ointment?
submitted by Baby Doll - 2 years ago
A: Hi Baby Doll - Great question and thank you for checking out our up&up baby items. This is an ointment. Be sure to check out the product details and description for more helpful information. We hope this fits your needs! - Alex
submitted byAlex - 2 years agoTarget staff support
Q: How many oz is in this tube?
submitted by Adorn2000 - 2 years ago
A: Hi Adorn2000 - Great question. This tube holds 4 oz. Thanks for asking! - Alli
submitted byAlli - 2 years agoTarget staff support
Q: Does this have a smell or fragrance?
submitted by aku - 4 years ago
A: Not really. It is white in color.
submitted byTerry - 4 years ago
More to consider
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4.5 out of 5 stars with 1027 reviews
83% would recommend
253 recommendations
quality: 4.37 out of 5
value: 4.55 out of 5
Great diaper rash ointment at a fantastic price
5 out of 5 stars
Would recommend
MSMomOf2 - 8 days ago, Verified purchaser
This diaper rash ointment is thick, spreads easily, smell pleasant, and works extremely well. The price is very affordable especially for the quality. This item works equally well for protection as well as healing.
Best diaper cream
5 out of 5 stars
Would recommend
Rach - 10 days ago, Verified purchaser
Just as great as the name brand for a third of the price
Affordable and effective
5 out of 5 stars
Would recommend
sandy - 12 days ago, Verified purchaser
This works just as good as the name brand ones. It’s way more affordable so I always stock up on it and I don’t hesitate to use a lot. When I put enough on, they always heal faster… but because the name brand ones was so pricy, I would always use a little and it’ll take longer for their butts to heal. But with this price, I just load thief butt with this cream and bomb! It’s healed so much faster!!! Thanks for making this affordable for us parents.
Change in formula
1 out of 5 stars
Would not recommend
Riya - 14 days ago
Change in formula but does not show up in app. Why talc in baby product? I had used the same rash cream 4 years ago and loved it.
Highly Recomend!
5 out of 5 stars
Would recommend
HappyMama123 - 15 days ago, Verified purchaser
This beats out any name brand diaper cream I’ve ever tried and works every-time for my sons diaper rash/sensitive skin!
Diaper rash cream that works & is affordable
5 out of 5 stars
Would recommend
Kandace - 16 days ago, Verified purchaser
I prefer the up and up diaper rash ointment it works well for both my kids & I looked it up on the Hokka app & it was good to use, which is always important to me! The price is affordable too!
Great!
5 out of 5 stars
Would recommend
Melanie H - 18 days ago, Verified purchaser
Just as good as Desitin and easier to squeeze! Does have a little bit of a floral/perfume smell but not terrible.
Must have!
5 out of 5 stars
Would recommend
CMJM - 24 days ago
Cannot beat this profit. A fraction of the price of name brand and works just as well.
Yes
5 out of 5 stars
Would recommend
Barnes - 25 days ago, Verified purchaser
This worked well for us! Did not make my baby break out.
Great stuff
5 out of 5 stars
Would recommend
Brittney - 25 days ago, Verified purchaser
love the price and works great, has cleared up some super crazy diaper rash, to the point skin is peeling. will help clear that up in a couple or few days. slather it on like frosting, is what our nurses and doctors say.
Better & cheaper than the name brand
5 out of 5 stars
Would recommend
MilMom12 - 30 days ago, Verified purchaser
Works even better than the brand name. We love this and have used it religiously for all 3 of our kids.
Great product
5 out of 5 stars
Would recommend
ts138 - 1 month ago, Verified purchaser
Just as good if not better than Desitin.
Out if stock for a while or hard to find in stores, now its different
1 out of 5 stars
Would not recommend
Frequent buyer - 1 month ago, Verified purchaser
Change in formula. Now has a smell and different consistency
Works so well
5 out of 5 stars
Would recommend
Ashleemhouston - 1 month ago, Verified purchaser
I use this for my son who is super prone to rash and it works so well.
Effective and great value
5 out of 5 stars
Would recommend
Julie D - 2 months ago, Verified purchaser
Zinc oxide is all the same…so this is basically the same product as Desitin but 1/3 the price. Definitely my go-to diaper cream!
Thick great oitment
5 out of 5 stars
Would recommend
Sarahrosox - 2 months ago, Verified purchaser
This works on my baby great just like the big brand stuff
Perfect product !
5 out of 5 stars
Would recommend
Momof2NJ - 2 months ago, Verified purchaser
Once again, up and up succeeded at creating a great product!! Love this and the price can’t be beat!
Works great
5 out of 5 stars
Would recommend
Shabushabu - 2 months ago, Verified purchaser
This is really works for my baby. It keeps her from getting any rashes on her butt.
Zinc oxide to treat diaper rash!
5 out of 5 stars
Would recommend
Sugamegnolia11 - 2 months ago, Verified purchaser
Worked great! I am glad your store brand has such a high amount zinc oxide! That’s what works!
the best bang for your buck
5 out of 5 stars
Would recommend
Marian - 2 months ago, Verified purchaser
Comparable to honest baby ointment rash, but 80% cheaper. Does an excellent job at an awesome price.