$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fragrance-free, tear-free baby shampoo and wash cleanses without drying or irritation
- Safe and gentle on baby’s sensitive skin, with plant-derived ingredients
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- 2000+ potentially harmful ingredients blacklisted from formula
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, vegan, cruelty-free, EWG (Environmental Working Group) Verified™
Description
Pipette Baby Shampoo & Wash cleanses extra-gently, all without sulfates or bad stuff. Made with plant-derived, hydrating ingredients that baby skin easily recognizes, this sulfate-free, hypoallergenic formula helps restore the natural moisture balance of your baby’s skin. Pipette’s superhero ingredient is sugarcane-derived squalane—a version of an ultra-moisturizing molecule found in babies’ protective vernix at birth. Fragrance-free, tear-free, and gentle enough for the most sensitive skin, it’s a new bathtime essential.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Phthalate-Free, Paraben-Free, Mineral Oil-Free, Vegan, No Fragrance Added, Sulfate-Free, Hypoallergenic
Product Form: Liquid
Sustainability Claims: Plant-Based, Recyclable, Cruelty-Free
Beauty Purpose: Basic Cleansing, Moisturizing
Recommended Skin Type: Dry, Normal, Sensitive
Net weight: 11.8 fl oz (US)
Features: Dermatologist Tested, Pediatrician Tested
TCIN: 79503241
UPC: 850008525681
Item Number (DPCI): 007-08-2697
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, decyl glucoside, sodium lauroyl lactylate, glycerin, coco-glucoside, glycolipids, squalane, citric acid, magnesium chloride, guar hydroxypropyltrimonium chloride, sodium benzoate, sodium dehydroacetate, sodium gluconate.
Shipping details
Estimated ship dimensions: 2.49 inches length x 2.56 inches width x 6.31 inches height
Estimated ship weight: 0.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain coconut?
submitted by Kp - 5 months ago
A: There is nothing referring to coconut in the ingredients on the label - I hope that helps
submitted byScensitive soul - 5 months ago
Q: Can I use this on my babies face as well?
submitted by Nikki G - 9 months ago
A: Thank you for reaching out! Yes, our Baby Shampoo + Wash can be applied all over skin including baby's face. While our safe and gentle formula is tear-free, we would still recommend exercising caution around the eyes. Please check with your medical provider or dermatologist if you have any questions or concerns before use.
submitted byPipette - 7 months agoBrand expert
Q: I am aware the ingredients were updated. What ingredients were removed and what was added? Is this formula more or less natural now? I see others have asked similar questions but no "brand expert" has responded. Can anyone confirm?
submitted by GG - 6 days ago
Q: Was there a change in the formula? I’ve noticed some differences in the new one
submitted by Yesenia - 3 months ago
Q: People are saying the formula changed. What was the ingredients that were replaced or removed or added?
submitted by Scensitive soul - 5 months ago
Pipette Baby & Kids Collection
About the collection
At Pipette, we make clean baby, kids, and suncare essentials you never have to question—EWG Verified™, hypoallergenic, pediatrician approved, and dermatologist tested—so parents can rest easy. Each planet-friendly, science-backed product is Powered by Moisturizing Squalane™, a proprietary sugarcane-derived hydrating superhero that nourishes delicate skin and hair. Our effortlessly blendable sunscreens are made from 100% mineral non-nano zinc oxide. These vegan formulas are simple and safe—no fluff, no fillers, just the good stuff that works for babies and beyond.
Frequently bought together
Guests also viewed
$5.99($0.35/fluid ounce)
4.8 out of 5 stars with 3338 ratings
$9.99($0.85/fluid ounce)
4.6 out of 5 stars with 1578 ratings
Related Categories
Guests are saying
The Pipette Baby Shampoo Wash in Sweet Wildflower scent is a favorite among guests for its gentle, hydrating formula that effectively cleanses without drying out sensitive skin. Many appreciate its delightful, mild fragrance and plant-derived ingredients, making it a safe choice for babies. The product lathers well and rinses easily, ensuring a quick and enjoyable bath time experience. Guests love that it is free from harsh chemicals and synthetic fragrances, making it ideal for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2163 reviews
quality: 3.54 out of 5
value: 3.64 out of 5
59% would recommend
133 recommendations
Best baby product
5 out of 5 stars
- 7 days ago
originally posted on pipettebaby.com
Love this brand. I’ve been using this on my children since they were born.
Great for my baby's skin!
5 out of 5 stars
Thumbs up graphic, would recommend
Vivalaavans - 8 days ago, Verified purchaser
I love baby products with clean ingredients! This gets my baby so clean and it foams nicely. It does not irritate her skin at all and she feels so soft after baths! We pair it with the lotion as well and it’s fantastic.
Formula change
2 out of 5 stars
Thumbs down graphic, would not recommend
PG - 8 days ago
Okay so they did change their formula! *According to the other reviews* :( I loved it before, it was perfect. I messaged them October 2024 and they literally said it was probably a batch variation causing the different scent and look of the shampoo. I took their word for it and kept buying it. Now fast forward to July 2025 and I’m using this soap for my newborn, BEWARE. It WILL DRY A NEWBORNS SKIN. And I shouldn’t even be surprised because this is the shampoo that I use as a scalp cleansing shampoo. This will be good for times that they get really dirty. But don’t use too much of it for your little ones that are sensitive.
Gentle and clean—our go-to baby shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
elizabethbeatriz - 12 days ago, Verified purchaser
We’ve been using this shampoo for months and keep coming back to it. It’s super gentle on my baby’s skin and scalp, with no scent or harsh ingredients. It lathers up nicely and rinses out easily, which makes bath time quick and stress-free. I love that the ingredients are clean and safe—I feel good using it daily. A must-have for any baby routine!
No! Just No to the changed formula!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Samo11 - 15 days ago, Verified purchaser
It’s obvious they changed the formula to cut costs and now it will cost them the years long devoted customers who will no longer be purchasing this brand and will go elsewhere. This new formula is harsh, drying and watered down. They did the same reformulations to their adult brand, Biossance.
Different formula
3 out of 5 stars
Mirk - 20 days ago
originally posted on pipettebaby.com
I bought the fragrance free from a retailer recently and it’s nothing like the bottle I had been using before. The older one smelled faintly of coconut, likely from one of the natural ingredients, but now it stinks. The color went from a kind of golden liquid to clear, and the product itself is thinner than it was before. Same ingredients but in a different order so guessing the formula changed. Not impressed. Please return to the original formula.
Really good baby wash
5 out of 5 stars
Thumbs up graphic, would recommend
Reonna - 23 days ago, Verified purchaser
I used mostly Honest products with my first, and decided to try Pipette for my second and we really like this wash! It lathers nicely and a little goes a long way.
NOT fragrance free
1 out of 5 stars
Thumbs down graphic, would not recommend
LF - 1 month ago, Verified purchaser
I wish I could give this zero star.s. It is marketed as fragrance free, and it is most certainly not. There is a very strong fragrance, and i bought this for my grandbaby who doesn’t need that. Allergies run in our family and my daughter as well. Shame on you!!!!!
Shame on you pipette
1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 1 month ago, Verified purchaser
Although it says tear free on the shampoo, it is definitely not tear free. My daughter loved to take a bath. In the last few baths, she started screaming and crying. I didn't understand at first. Then it occurred to me that it could be shampoo and I washed my own face with this shampoo. Oh my god, an incredible burning and pain in my eyes. You cannot sell this shampoo tear free. Shame on you
Changed Ingredients
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 1 month ago, Verified purchaser
They changed the ingredients. It is so watery and thin now. It doesn’t lather as well, and it doesn’t have the lovely light scent that it used to have anymore. I will not be purchasing this again. It is very disappointing because we have used this, and another variation of this product, for years now, and they have ruined both by changing them.
Sweet Product
5 out of 5 stars
JRZ26 - 1 month ago
originally posted on pipettebaby.com
LOVE Pipette Wash and thee newe scent is great. It's gentle but not drying for my baby's senstive skin.
Love
5 out of 5 stars
Holly G - 1 month ago
originally posted on pipettebaby.com
I’ve tried several body wash/shampoo combos, and this is my favorite. I love the smell, and it doesn’t make my daughter’s hair look greasy.
Clean for babies
5 out of 5 stars
Danielle d - 2 months ago
originally posted on pipettebaby.com
So clean for my baby! Her eczema isn’t as bad when I use it!
Bring back the old formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
LG - 2 months ago, Verified purchaser
The most recent bottle I purchased is not the same!! I still have a bit of my last bottle on hand and the newer version is noticeably more watery and doesn’t have the same fresh (even though it’s unscented there was a slight fresh scent to it). My little one also broke out in a rash and had dry patchy skin after using it which has never happened in the past. Super disappointed!
Lovely scent!
5 out of 5 stars
Miri - 2 months ago
originally posted on pipettebaby.com
I received the Wildflower shampoo and lotion as a free gift to try out from Pipette! Admittedly I was pretty suspicious that I was not going to like this product for my baby. I was very worried about something with fragrance as I didn’t want anything to irritate his skin or to be too overwhelming of a scent! I’m so glad I tried the wildflower shampoo though! Absolutely love it! It is still super super gentle (actual no-tears shampoo) and the scent is so delicate. No skin irritation and leaves his soft baby hair with just a hint of a lovely gentle scent. Pipette is absolutely one of my go-to baby skincare brands and this shampoo/wash product is LOVELY! Thanks for the gift, Pipette!
Great for baby with eczema
5 out of 5 stars
AllieG - 2 months ago
originally posted on pipettebaby.com
I was looking for a body wash gentle enough to help my baby struggling with eczema. Leaves the skin happy, moisturized and super soft. Really happy with my purchase!
Formula change for the worse
1 out of 5 stars
Newbaby2 - 2 months ago
originally posted on pipettebaby.com
We had been using this soap for years. First with our daughter then with our newborn son. But the formula was recently changed. It is thinner and clear, not thick and golden. It dries out our babies hair and skin. Won’t be purchasing anymore.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Cute and comfy - 3 months ago, Verified purchaser
Gentle body wash and shampoo. Our whole family uses it!
Heads up on formula change, no longer gentle
1 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 3 months ago, Verified purchaser
They changed their formula. It now gets lathered up a lot and that makes it harsher and more drying on skin. Before it was the only soap I knew that didn’t leave babys or my skin feeling stripped and tight and dry. Now after one use of the new formulation I feel my skin barrier is irritated. Will no longer be using :( why would you change a product that so many people loved for its gentleness? Makes no sense to me
Used to be great
2 out of 5 stars
Sad momma - 3 months ago
originally posted on pipettebaby.com
They changed their formula. It now gets lathered up a lot and that makes it harsher and more drying on skin. Before it was the only soap I knew that didn’t leave babys or my skin feeling stripped and tight and dry. Now after one use of the new formulation I feel my skin barrier is irritated. Will no longer be using :( why would you change a product that so many people loved for its gentleness? Makes no sense to me