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Pipette Baby Shampoo + Wash Sweet Wildflower - 11.8 fl oz
Only at target
$9.99 ($0.85/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Tear-free baby shampoo and wash cleanses without drying or irritation
- Target Exclusive Sweet Wildflower aroma is 100% plant-derived with no synthetic fragrances
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, EWG (Environmental Working Group) Verified™
Description
Pipette Baby Shampoo & Wash cleanses extra-gently, all without sulfates, parabens or silicones. Made with plant-derived, hydrating ingredients that baby skin easily recognizes, this hypoallergenic and tear-free bathtime essential helps restore the natural moisture balance of your baby’s skin. Pipette’s superhero ingredient is sugarcane-derived squalane—a version of an ultra-moisturizing molecule found in babies’ protective and moisturizing skin layer at birth. This wash features a calming, 100% plant-derived aroma of green melon, wild lily, and orchid—and because it’s free of potentially harmful synthetic fragrances, you know it’s clean, safe and gentle enough for the even most sensitive skin.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety
Scent: Wildflower
Hair Type: All Hair Types
Health Facts: Vegan, Sodium Lauryl Sulfate-Free, Phthalate-Free, Sodium Laureth Sulfate-Free, Hypoallergenic, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Recyclable
Beauty Purpose: Basic Cleansing
Net weight: 11.8 fl oz (US)
Features: Tear-Free, Hypoallergenic, Dermatologist Tested
TCIN: 92958606
UPC: 850062527096
Item Number (DPCI): 007-08-4081
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, decyl glucoside, glycerin, coco-glucoside, sodium lauroyl lactylate, glycolipids, squalane, citric acid, magnesium chloride, guar hydroxypropyltrimonium chloride, sodium benzoate, sodium dehydroacetate, sodium gluconate, fragrance/parfum' '
Allergens & Warnings:
Avoid contact with eyes. For external use only.Shipping details
Estimated ship dimensions: 6.25 inches length x 2.48 inches width x 2.4 inches height
Estimated ship weight: 0.89 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1598 reviews
quality: 1.67 out of 5
value: 1.75 out of 5
0% would recommend
4 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
Pump Doesn't Open!
We love this soap usually, but the last two bottles we’ve purchased, the pump does not open! Have to return unfortunately.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2025
Not tear free
Not tear free!! Avoid
5 out of 5 stars
14 October, 2025
originally posted on pipettebaby.com
Smells amazing and gentle on skin!
I was actually able to give my baby his first bath with Pipette while he was in the NICU. My son has eczema so having a baby wash that’s gentle and hydrating is very important to me (him smelling like a vanilla cupcake after bath time is a just a plus!). Pipette checks all the boxes for my family!
2 out of 5 stars
10 September, 2025
originally posted on pipettebaby.com
Defect with packaging
Pump has a defect this is the 2nd bottle same issue
5 out of 5 stars
30 August, 2025
originally posted on pipettebaby.com
Best for sensitive babies!
Our son has the most sensitive skin ever. Seriously. We struggled finding options that didn’t break him out or flare up his eczema. Until we discovered Pipette. Now we have bought everything Pipette because it’s the safest option for him. And soon we’ll continue to use it for our newborn!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
uselss
Will make babys skin very dry
5 out of 5 stars
22 July, 2025
originally posted on pipettebaby.com
Best baby product
Love this brand. I’ve been using this on my children since they were born.
3 out of 5 stars
9 July, 2025
originally posted on pipettebaby.com
Different formula
I bought the fragrance free from a retailer recently and it’s nothing like the bottle I had been using before. The older one smelled faintly of coconut, likely from one of the natural ingredients, but now it stinks. The color went from a kind of golden liquid to clear, and the product itself is thinner than it was before. Same ingredients but in a different order so guessing the formula changed. Not impressed. Please return to the original formula.
5 out of 5 stars
23 June, 2025
originally posted on pipettebaby.com
Sweet Product
LOVE Pipette Wash and thee newe scent is great. It's gentle but not drying for my baby's senstive skin.
5 out of 5 stars
15 June, 2025
originally posted on pipettebaby.com
Love
I’ve tried several body wash/shampoo combos, and this is my favorite. I love the smell, and it doesn’t make my daughter’s hair look greasy.
3 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2025Verified purchase
Dry Skin
Love the scent however, it made my 19 month old skin super dry.
5 out of 5 stars
8 June, 2025
originally posted on pipettebaby.com
Clean for babies
So clean for my baby! Her eczema isn’t as bad when I use it!
5 out of 5 stars
26 May, 2025
originally posted on pipettebaby.com
Lovely scent!
I received the Wildflower shampoo and lotion as a free gift to try out from Pipette! Admittedly I was pretty suspicious that I was not going to like this product for my baby. I was very worried about something with fragrance as I didn’t want anything to irritate his skin or to be too overwhelming of a scent! I’m so glad I tried the wildflower shampoo though! Absolutely love it! It is still super super gentle (actual no-tears shampoo) and the scent is so delicate. No skin irritation and leaves his soft baby hair with just a hint of a lovely gentle scent. Pipette is absolutely one of my go-to baby skincare brands and this shampoo/wash product is LOVELY! Thanks for the gift, Pipette!
5 out of 5 stars
22 May, 2025
originally posted on pipettebaby.com
Great for baby with eczema
I was looking for a body wash gentle enough to help my baby struggling with eczema. Leaves the skin happy, moisturized and super soft. Really happy with my purchase!
1 out of 5 stars
19 May, 2025
originally posted on pipettebaby.com
Formula change for the worse
We had been using this soap for years. First with our daughter then with our newborn son. But the formula was recently changed. It is thinner and clear, not thick and golden. It dries out our babies hair and skin. Won’t be purchasing anymore.
2 out of 5 stars
12 May, 2025
originally posted on pipettebaby.com
Used to be great
They changed their formula. It now gets lathered up a lot and that makes it harsher and more drying on skin. Before it was the only soap I knew that didn’t leave babys or my skin feeling stripped and tight and dry. Now after one use of the new formulation I feel my skin barrier is irritated. Will no longer be using :( why would you change a product that so many people loved for its gentleness? Makes no sense to me
1 out of 5 stars
1 May, 2025
originally posted on pipettebaby.com
not tear free
i’ve been using this on my baby since she was born, recently while giving her bath she got some of it in her eye, this shampoo is not “tear-free” as it states on the bottle, very disappointing when this item is meant for babies and it clear says tear free and it’s not. My babies eye was so red and irritated as well as her eyebrow.
5 out of 5 stars
2 April, 2025
originally posted on pipettebaby.com
Highly recommend!
I highly recommend this product! A little goes a long way and it smells amazing! It's extra gentle on my son's sensitive skin and doesn't irritate his eyes. We love it!
5 out of 5 stars
29 March, 2025
originally posted on pipettebaby.com
Love the new Sweet Wildflower Scent!
I received pipette baby shampoo + wash in Sweet Wildflower Scent. It has a mild, pleasant scent that I found delightful! Before using on my baby, I used it myself in the shower. It left my skin soft and smooth with a very mild scent. It lathered nicely and I felt it cleaned very well. I was happy and confident to use it on my little one! I will purchase this again!
5 out of 5 stars
27 March, 2025
originally posted on pipettebaby.com
Best Scent Yet!
We have been using Pipette products since my son came home from the NICU! We are absolutely in love with this new scent, it’s a must have!