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Pipette Baby Lotion Sweet Wildflower - 5.7oz
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$9.99
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About this item
Highlights
- Lightweight, everyday baby lotion safely nurtures baby’s sensitive skin
- Target Exclusive Sweet Wildflower aroma is 100% plant-derived with no synthetic fragrances
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, EWG (Environmental Working Group) Verified™
Description
Gentle enough for even the most sensitive skin, Pipette’s Baby Lotion is a moisturizing superhero you can use every day from head to teeny toes. Pipette Baby Lotion restores the moisture balance of your baby’s skin with essential fatty acids, ceramides, and plant-derived squalane - a version of an ultra-hydrating molecule naturally found in babies’ protective and moisturizing skin layer at birth. The gentle aroma of green melon, wild lily, and orchid is 100% plant-derived and free of synthetic fragrances, so you know it’s safe for delicate baby skin.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
Scent: Floral
Suggested Age: All Ages
Health Facts: Contains Ceramides, Vegan, Sodium Lauryl Sulfate-Free, Phthalate-Free, Sodium Laureth Sulfate-Free, Hypoallergenic, Mineral Oil-Free, Sulfate-Free
Product Form: Lotion
Sustainability Claims: Cruelty-Free, Plant-Based, Recyclable
Beauty Purpose: Moisturizing
Recommended Skin Type: Normal, Sensitive, Dry
Net weight: 5.7 fl oz (US)
Features: Pediatrician Tested, Dermatologist Tested
TCIN: 92958604
UPC: 850062527102
Item Number (DPCI): 007-08-0017
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, caprylic/capric triglyceride, glycerin, squalane, cetearyl olivate, sorbitan olivate, punica granatum sterols, ceramide np, sodium carbomer, potassium sorbate, ethylhexylglycerin, hydroxyacetophenone, phytic acid, propanediol, fragrance/parfum' '
Shipping details
Estimated ship dimensions: 6.89 inches length x 3.19 inches width x 2.01 inches height
Estimated ship weight: 0.419 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This lotion has garnered positive feedback for its hydrating properties and gentle formulation, making it suitable for sensitive skin, including that of babies. Guests appreciate the lightweight texture and pleasant scents, particularly the sweet wildflower fragrance. Many have noted its effectiveness in alleviating dry skin and its clean, natural ingredients. However, some concerns were raised about packaging issues and recent formula changes that have affected the product's performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 515 reviews
5 out of 5 stars
19 September, 2025
originally posted on pipettebaby.com
Piping pure softness
Started using this 3 months ago. I am a sensitive senior. Absolutely love the wildflower.. my skin runs dry. Absorption is amazing. My skin is truly young after I use this!!! Healing keen and supreme.. do not change a thing!!!
4 out of 5 stars
12 September, 2025
originally posted on pipettebaby.com
Love the lotion itself
Love the lotion itself, but the tube it came in (or at the least the one we got) seems to have had an issue. While squeezing some of the product out to use, the top of the tube busted open in a small area. So now whenever we squeeze the tube to get some of the product out, it comes out both the top and bottom which is a little annoying.
5 out of 5 stars
1 August, 2025
originally posted on pipettebaby.com
Best clean lotion
I love this ewg rated lotion for my toddlers. We have been using it since they were a baby!
5 out of 5 stars
19 July, 2025
originally posted on pipettebaby.com
My go-to!
Love this baby lotion so much — so hydrating and gentle on my one year olds skin, great for everyday use. Has the sweetest subtle scent that we both love.
2 out of 5 stars
13 July, 2025
originally posted on pipettebaby.com
Rose Geranium
So I’ve been all about pipette since my child was born and she’s now 15 months. Luckily I stocked up on the rose geranium lotion before they decided to get rid of the scent and replace it with a new one. Now, I was looking forward to trying the new scent but everything I see lets me know not to bother. It’s reformulated and I am not too sure about purchasing anything pipette anymore. Once I run out of the rose geranium lotion, the fragrance free shampoo, etc. I’ll more than likely switch to mustela. So sad that they got rid of the rose geranium scent and reformulated.
1 out of 5 stars
10 July, 2025
originally posted on pipettebaby.com
Terrible reformulation
I had been using Pipette Eczema lotion until the company was bought out and it hasn’t been available for over a year. So I switched to this lotion and it worked fine up until recently when they changed the formula. It doesn’t help my dry skin at all and does not nourish or hydrate whatsoever. It has all the same ingredients as the old formula, but the ingredients are in a different order now which means they cut costs to offer an inferior product for more money than it used to be.
1 out of 5 stars
26 June, 2025
originally posted on pipettebaby.com
You Ruined My Favorite Lotion 😩
I repurchased the Vanilla + Ylang Ylang lotion thinking it was the same one I’ve loved for years — but the formula has changed, and I’m so disappointed. It’s thinner, the scent is off, and it doesn’t feel as nourishing. The original had orange peel extract and a richer, cozier scent. The new version has cedarwood oil, new preservatives, and a completely different feel. I compared it side-by-side with my old bottle. It’s just not the same. THIS WAS MY HOLY GRAIL. PLEASE BRING BACK THE ORIGINAL FORMULA!
1 out of 5 stars
26 June, 2025
originally posted on pipettebaby.com
Allergic reaction!!!
My 3-month-old son had an allergic reaction to this lotion. Immediately after using it, his belly was bright red and itchy.
5 out of 5 stars
22 May, 2025
originally posted on pipettebaby.com
Perfect
Great product, happy with it ! mix it with my moisturizer cream (Baby Lotion from Pipette) to facilitate the spread :)
5 out of 5 stars
22 May, 2025
originally posted on pipettebaby.com
Excellent texture and scent
Wonderful texture and scent! Great for sensitive skin, very hydrating and calming!
5 out of 5 stars
19 May, 2025
originally posted on pipettebaby.com
wow.
I'm crying right now. Crave is the only thing I can use on my skin, besides this. My body has been craving a more natural version and being allergic to almost everything under the moon(including Shea butter [can't use the eczema lotion]) but this works. A million times, thank you 💗
5 out of 5 stars
1 May, 2025
originally posted on pipettebaby.com
Clean Products!
My baby was suffering from really dry skin and at the pediatrician all they recommend is Aquaphor and Cerave, which they both did not help him AT ALL. I bought him this lotion because i’ve seen the products they use on it are very clean and it has helped him so much. I love it!!
5 out of 5 stars
8 April, 2025
originally posted on pipettebaby.com
New favorite scent
I’ve been using this lotion on my baby for over a month now and the smell is my favorite out of all the pipette products we’ve tried. It’s subtle but still leaves her smelling nice.
5 out of 5 stars
2 April, 2025
originally posted on pipettebaby.com
Smells incredible!
Obsessed with this lotion! It's so hydrating and smells amazing! I love it and my baby does too.
5 out of 5 stars
29 March, 2025
originally posted on pipettebaby.com
Must have product made even better with Sweet Wild
Pipette baby lotion is a must have in my home and at work! The lotion helps my dry hands, and I always have a lotion at my desk at work, which I often share! I received the baby lotion in the Sweet Wildflower Scent and it is my new absolute favorite! The baby lotion is perfect for my little one, too! It absorbs quickly and leaves a lovely scent. It is safe for my babys sensitive skin, and creates a soothing experience for her as I apply it to her skin. This is an absolute must have product for the whole family!
5 out of 5 stars
27 March, 2025
originally posted on pipettebaby.com
Amazing smell!
I am obsessed with this lotion! This is one of our favorite lotions since my son has been born and the new scent is heavenly. Perfect gift for any moms in your life!
5 out of 5 stars
26 March, 2025
originally posted on pipettebaby.com
Love it!
I’ve been using Pipette’s Baby Lotion in the Sweet Wildflower scent every day, and I absolutely love it! The lightweight formula is incredibly moisturizing without feeling greasy, and it keeps my baby’s skin soft and hydrated all day long. The squalane-derived formula is a game-changer—it absorbs quickly and leaves my little one’s skin feeling smooth and nourished. The Sweet Wildflower scent is probably my favorite part. It has a fresh, floral aroma with hints of wild lily, orchid, and a touch of green melon. It’s light and natural—not overpowering at all—so it’s perfect for sensitive skin. I also appreciate that the fragrance is 100% plant-derived and free from synthetic ingredients, which gives me peace of mind when using it on my baby. I’ve tried a lot of baby lotions, but this one stands out for its clean ingredients and how well it works. Plus, I love that it’s gentle enough for daily use. If you’re looking for a baby lotion that hydrates deeply, smells amazing, and is safe for delicate skin, I highly recommend this one!
5 out of 5 stars
23 March, 2025
originally posted on pipettebaby.com
Love
I bought Pipette products before my son was born (even started using some for myself) and have been using them since! I've always purchased everything unscented, but we are loving the new scent as it's still subtle and doesn't smell artificial. Would recommend!
1 out of 5 stars
22 March, 2025
originally posted on pipettebaby.com
Made my babies skin worse
I’d heard good things about this brand and my baby has super dry skin so I thought I would give it a try. Sad to say it’s made my baby’s skin even worse. I feel so bad for her, her skin is extremely dry after using these products for the past week. Usually it doesn’t seem to bother her but I can tell she feels really uncomfortable. Tried using both the balm and the lotion.
4 out of 5 stars
20 March, 2025
originally posted on pipettebaby.com
Fragrance ingredients?
I received this free in exchange for my review. While I appreciate that it’s EWG verified, I wish the fragrance ingredients were listed out. I can’t use any fragrances on my baby per Dr, due to eczema, but we love the unscented lotion and wash. I have been using this myself, and like it. The scent is nice! Light, fresh, and floral.