$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight, everyday baby lotion safely nurtures baby’s sensitive skin
- Powdery-soft vanilla & ylang ylang aroma is 100% plant-derived with no synthetic fragrances
- Increases moisture levels with extra-pure, plant-derived ingredients
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- 2000+ potentially harmful ingredients banned from formula
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, cruelty-free, EWG (Environmental Working Group) Verified™
Description
Gentle enough for even the most sensitive skin, Pipette’s Baby Lotion is a moisturizing superhero you can use every day from head to teeny toes. Pipette Baby Lotion restores the moisture balance of your baby’s skin with essential fatty acids, ceramides, and plant-derived squalane, a version of an ultra-hydrating molecule naturally found in babies’ protective vernix at birth. The irresistible 100% plant-derived aroma of vanilla and ylang ylang is a little powdery and a little sweet—i.e., the perfect “baby” smell—and because it’s free of potentially harmful synthetic fragrances, you know it’s clean and safe for baby skin.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
Scent: Vanilla
Suggested Age: All Ages
Health Facts: Hypoallergenic, Sulfate-Free, Mineral Oil-Free, Contains Ceramides, No Fragrance Added, Vegan, Phthalate-Free
Product Form: Lotion
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry, Sensitive, Normal
Net weight: 5.7 fl oz (US)
Features: Dermatologist Tested, Dermatologist Recommended
TCIN: 82641515
UPC: 850008525872
Item Number (DPCI): 007-08-8646
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, squalane, glycerin, caprylic/capric triglyceride, cetearyl olivate, sorbitan olivate, punica granatum sterols, ceramide np, vanillin, cananga odorata flower oil, sodium carbomer, triethyl citrate, potassium sorbate, juniperus virginiana oil, ethylhexylglycerin, hydroxyacetophenone, anisaldehyde, benzyl acetate, propanediol, phytic acid.
Shipping details
Estimated ship dimensions: 1.85 inches length x 1.94 inches width x 6.45 inches height
Estimated ship weight: 0.41 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Pipette Baby & Kids Collection
About the collection
At Pipette, we make clean baby, kids, and suncare essentials you never have to question—EWG Verified™, hypoallergenic, pediatrician approved, and dermatologist tested—so parents can rest easy. Each planet-friendly, science-backed product is Powered by Moisturizing Squalane™, a proprietary sugarcane-derived hydrating superhero that nourishes delicate skin and hair. Our effortlessly blendable sunscreens are made from 100% mineral non-nano zinc oxide. These vegan formulas are simple and safe—no fluff, no fillers, just the good stuff that works for babies and beyond.
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$10.79($1.08/fluid ounce)
was $11.99 New lower price
4.6 out of 5 stars with 578 ratings
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Guests are saying
This baby lotion has garnered a strong following among guests for its lightweight, moisturizing formula and delightful sweet wildflower scent. Many appreciate its clean, plant-derived ingredients, making it suitable for sensitive skin. Guests love how it absorbs quickly without leaving a greasy residue, ensuring their little ones stay soft and hydrated. While some have experienced mixed results, the overall consensus highlights its effectiveness and pleasant fragrance, making it a popular choice for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 592 reviews
quality: 3.62 out of 5
value: 3.67 out of 5
58% would recommend
17 recommendations
Best clean lotion
5 out of 5 stars
Tay432 - 7 days ago
originally posted on pipettebaby.com
I love this ewg rated lotion for my toddlers. We have been using it since they were a baby!
BRING BACK THE OLD FORMULA!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Rich - 17 days ago, Verified purchaser
Been hoarding Pipette products and especially this lotion for 5 years and now they changed the formula. Soo disappointing! My skin has been so dry with this new formula. The old one helps me my itchy skin due to lupus. I’m running out of supply and I don’t know what to use anymore. I wish I could buy the old formula.
My go-to!
5 out of 5 stars
Lily C - 19 days ago
originally posted on pipettebaby.com
Love this baby lotion so much — so hydrating and gentle on my one year olds skin, great for everyday use. Has the sweetest subtle scent that we both love.
Rose Geranium
2 out of 5 stars
jess14 - 26 days ago
originally posted on pipettebaby.com
So I’ve been all about pipette since my child was born and she’s now 15 months. Luckily I stocked up on the rose geranium lotion before they decided to get rid of the scent and replace it with a new one. Now, I was looking forward to trying the new scent but everything I see lets me know not to bother. It’s reformulated and I am not too sure about purchasing anything pipette anymore. Once I run out of the rose geranium lotion, the fragrance free shampoo, etc. I’ll more than likely switch to mustela. So sad that they got rid of the rose geranium scent and reformulated.
Terrible reformulation
1 out of 5 stars
alr240 - 29 days ago
originally posted on pipettebaby.com
I had been using Pipette Eczema lotion until the company was bought out and it hasn’t been available for over a year. So I switched to this lotion and it worked fine up until recently when they changed the formula. It doesn’t help my dry skin at all and does not nourish or hydrate whatsoever. It has all the same ingredients as the old formula, but the ingredients are in a different order now which means they cut costs to offer an inferior product for more money than it used to be.
You Ruined My Favorite Lotion 😩
1 out of 5 stars
ash621 - 1 month ago
originally posted on pipettebaby.com
I repurchased the Vanilla + Ylang Ylang lotion thinking it was the same one I’ve loved for years — but the formula has changed, and I’m so disappointed. It’s thinner, the scent is off, and it doesn’t feel as nourishing. The original had orange peel extract and a richer, cozier scent. The new version has cedarwood oil, new preservatives, and a completely different feel. I compared it side-by-side with my old bottle. It’s just not the same. THIS WAS MY HOLY GRAIL. PLEASE BRING BACK THE ORIGINAL FORMULA!
Allergic reaction!!!
1 out of 5 stars
Sylwia - 1 month ago
originally posted on pipettebaby.com
My 3-month-old son had an allergic reaction to this lotion. Immediately after using it, his belly was bright red and itchy.
So good
5 out of 5 stars
Thumbs up graphic, would recommend
VF - 3 months ago, Verified purchaser
I love this brand! After doing so much research into baby products I decided to go with Pipette. It smells so good without being overpowering, it doesn’t irritate my son’s skin and it is a very fair price point for being a clean brand. I buy this for everybody I know that is having a baby!
Perfect
5 out of 5 stars
AllieG - 3 months ago
originally posted on pipettebaby.com
Great product, happy with it ! mix it with my moisturizer cream (Baby Lotion from Pipette) to facilitate the spread :)
Excellent texture and scent
5 out of 5 stars
LS25 - 3 months ago
originally posted on pipettebaby.com
Wonderful texture and scent! Great for sensitive skin, very hydrating and calming!
wow.
5 out of 5 stars
kitty.moon - 3 months ago
originally posted on pipettebaby.com
I'm crying right now. Crave is the only thing I can use on my skin, besides this. My body has been craving a more natural version and being allergic to almost everything under the moon(including Shea butter [can't use the eczema lotion]) but this works. A million times, thank you 💗
Amazing Lotion
5 out of 5 stars
Thumbs up graphic, would recommend
AT13 - 3 months ago, Verified purchaser
I never write reviews for anything but I LOVE this lotion for my son. The smell is absolutely incredible and his skin is so soft! Been using since he was a newborn. Love love love!
Clean Products!
5 out of 5 stars
rachmun - 3 months ago
originally posted on pipettebaby.com
My baby was suffering from really dry skin and at the pediatrician all they recommend is Aquaphor and Cerave, which they both did not help him AT ALL. I bought him this lotion because i’ve seen the products they use on it are very clean and it has helped him so much. I love it!!
No Frills No Scent Baby Lotion
1 out of 5 stars
Thumbs down graphic, would not recommend
Mickey - 4 months ago, Verified purchaser
Was expecting a semi-descent scent and moisture for a $9.99 tube of 5.7oz baby lotion. The scent of vanilla and ylang yang is extremely weak. Little to no moisture or hydration staying power. Not worth $9.99, perhaps $2.99 at best.
New favorite scent
5 out of 5 stars
Steph25 - 4 months ago
originally posted on pipettebaby.com
I’ve been using this lotion on my baby for over a month now and the smell is my favorite out of all the pipette products we’ve tried. It’s subtle but still leaves her smelling nice.
Smells incredible!
5 out of 5 stars
Laura16 - 4 months ago
originally posted on pipettebaby.com
Obsessed with this lotion! It's so hydrating and smells amazing! I love it and my baby does too.
Must have product made even better with Sweet Wild
5 out of 5 stars
Kris7 - 4 months ago
originally posted on pipettebaby.com
Pipette baby lotion is a must have in my home and at work! The lotion helps my dry hands, and I always have a lotion at my desk at work, which I often share! I received the baby lotion in the Sweet Wildflower Scent and it is my new absolute favorite! The baby lotion is perfect for my little one, too! It absorbs quickly and leaves a lovely scent. It is safe for my babys sensitive skin, and creates a soothing experience for her as I apply it to her skin. This is an absolute must have product for the whole family!
Amazing smell!
5 out of 5 stars
Christina S - 4 months ago
originally posted on pipettebaby.com
I am obsessed with this lotion! This is one of our favorite lotions since my son has been born and the new scent is heavenly. Perfect gift for any moms in your life!
Love it!
5 out of 5 stars
Babydaddy - 4 months ago
originally posted on pipettebaby.com
I’ve been using Pipette’s Baby Lotion in the Sweet Wildflower scent every day, and I absolutely love it! The lightweight formula is incredibly moisturizing without feeling greasy, and it keeps my baby’s skin soft and hydrated all day long. The squalane-derived formula is a game-changer—it absorbs quickly and leaves my little one’s skin feeling smooth and nourished. The Sweet Wildflower scent is probably my favorite part. It has a fresh, floral aroma with hints of wild lily, orchid, and a touch of green melon. It’s light and natural—not overpowering at all—so it’s perfect for sensitive skin. I also appreciate that the fragrance is 100% plant-derived and free from synthetic ingredients, which gives me peace of mind when using it on my baby. I’ve tried a lot of baby lotions, but this one stands out for its clean ingredients and how well it works. Plus, I love that it’s gentle enough for daily use. If you’re looking for a baby lotion that hydrates deeply, smells amazing, and is safe for delicate skin, I highly recommend this one!
Love
5 out of 5 stars
rao2 - 5 months ago
originally posted on pipettebaby.com
I bought Pipette products before my son was born (even started using some for myself) and have been using them since! I've always purchased everything unscented, but we are loving the new scent as it's still subtle and doesn't smell artificial. Would recommend!