$2.79 when purchased online
Target Online store #3991
About this item
Highlights
- Compare to Desitin® Diaper Rash Cream
- Diaper rash ointment features zinc oxide to protect against wetness
- Hypoallergenic, paraben-free formula is gentle on your little one’s skin
- Soothing aloe and vitamin E help treat diaper rash
Description
Treat your baby's diaper rash with this up&up™ Creamy Diaper Rash Ointment with aloe and vitamin E. The zinc oxide skin-protectant combines with soothing aloe and vitamin E to treat and prevent diaper rash. This product is hypoallergenic and dermatologist tested, so your little one gets nothing but the best.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Contains Zinc Oxide, Contains Aloe, Contains Vitamin E
Product Warning: Keep out of reach of children
Product Form: Ointment
Primary Active Ingredient: Zinc Oxide
Package Quantity: 1
Primary active ingredient percentage: 13
Net weight: 4 Ounces
TCIN: 11312703
UPC: 072785108127
Item Number (DPCI): 007-08-0032
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
zinc oxide (13%).
Purpose
Purpose: Skin Protectant.Uses
Helps treat and prevent diaper rash;, Protects chafed skin due to diaper rash and helps seal out wetness.Stop use and ask a doctor if
condition worsens, symptoms last more than 7 days or clear up and occur again within a few days.For use
For external use onlyKeep out of reach
If swallowed, get medical help or contact a Poison Control Center right away.When using
do not get into eyes.Directions
Change wet and soiled diapers promptly. Cleanse the diaper area. Allow to dry. Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged.Other information
Store between 68 and 77 degrees F (20 and 25 degrees C).Inactive ingredients
aloe barbadensis leaf juice, beeswax, dimethicone, ethylhexylglycerin, fragrance, magnesium sulfate, microcrystalline wax, mineral oil, peg-30 dipolyhydroxystearate, petrolatum, phenoxyethanol, potassium hydroxide, sorbitan sesquioleate, tocopheryl acetate, water.
Question or comments?
800-910-6874Ingredients:
active ingredients: zinc oxide (13%). purpose: skin protectant. inactive ingredients: aloe barbadensis leaf juice, beeswax, dimethicone, ethylhexylglycerin, fragrance, magnesium sulfate, microcrystalline wax, mineral oil, peg-30 dipolyhydroxystearate, petrolatum, phenoxyethanol, potassium hydroxide, sorbitan sesquioleate, tocopheryl acetate, water.
Shipping details
Estimated ship dimensions: 9.84 inches length x 4.8 inches width x 2.62 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: has this cream been discontinued? unable to find it anywhere in stock.
submitted by Nancy - 4 years ago
A: No, it is hard to find, but it is around. I had a hard time finding it too.
submitted byChristina - 3 years ago
Q: Should it have a foil seal under the cap? The one I received did not.
submitted by Vegasmom - 5 years ago
A: Hi Vegasmom - Thanks for stopping by! No, this diaper rash ointment does not have a foil under the cap. I hope this helps! - Katrina
submitted byKatrina - 5 years agoTarget staff support
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Summary of reviews
This diaper rash cream has received mixed reviews. While some guests appreciate its affordability and effectiveness in treating diaper rash, many have reported issues with the product's consistency, noting that it often separates into a watery mess and becomes unusable. The cream's new formula has been particularly criticized for these issues.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 566 reviews
quality: 3.39 out of 5
value: 3.48 out of 5
56% would recommend
138 recommendations
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
SIZE QUALITY AND STYLE - 7 days ago, Verified purchaser
Awful! DO NOT PURCHASE. I have never left a review on anything but I felt like I had to with this for a first time mom like myself. Completely separates to water. Does not stick to their bottom at all. Not worth it the cheap price.
Do Not Buy
1 out of 5 stars
Thumbs down graphic, would not recommend
No - 1 month ago, Verified purchaser
I can tell the formula has changed. I feel like it is making the diaper rash worse. I will not be buying this again.
Did not work for us
1 out of 5 stars
Thumbs down graphic, would not recommend
Stacy - 2 months ago
It had a weird runny water consistency didn't find it effective
No rash here!
5 out of 5 stars
Thumbs up graphic, would recommend
Fan of Target - 2 months ago, Verified purchaser
Works great! Helped keep the diaper rashes away!
Great for the price listed
4 out of 5 stars
Thumbs up graphic, would recommend
Nisha - 8 months ago, Verified purchaser
This ointment gets the job done. The consistency is like cottage cheese. It for some reason is wet, so when you squeeze the ointment out water or something also come out. It is great for the price listed and does a good job at preventing diaper rash.
Worst Diaper Cream
1 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 9 months ago
Absolutely do not buy. It separates into literal water and chunks it is unusable
Do not purchase
1 out of 5 stars
Thumbs down graphic, would not recommend
Mrsrose - 9 months ago, Verified purchaser
Wish I had read the reviews, but I typically trust Target! I loved their A&D formula. I bought two tubes the other day and the first one burst out the bottom. I thought maybe I just had a wonky one, but then the second tube did the same thing. Two outfits ruined, a sleep sack and all over my rug!
Do not buy!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ms - 9 months ago, Verified purchaser
Target recently reformulated and changed their brand products. Everything is cheaper and poor quality now. This item is now absolutely horrible!! It’s simply unusable. Watery, doesn’t spread. Don’t waste your money, just save it for the more expensive product you will eventually have to buy anyways.
Separated/watery- cannot use
1 out of 5 stars
Thumbs down graphic, would not recommend
Kpop - 9 months ago, Verified purchaser
It was fine the first couple uses but didn’t spread easily. Now it’s separated into chunks and watery portions. Shaking does not help resolve the issue and my other diaper cream I currently have doesn’t have the issue (so it isn’t a product of the environment).
Unusable after 24 hours
1 out of 5 stars
Thumbs down graphic, would not recommend
Katherinem - 9 months ago, Verified purchaser
Wish I gad read the reviews before. Like everyone else said… it separates and liquid oozes out. It’s unusable after 24 hours open.
Do NOT buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Ivette - 9 months ago, Verified purchaser
Turned super watery. My baby cried when I placed it on his bottom. Would never purchase again and would never recommend this to anyone. Disappointed!
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Lee - 9 months ago, Verified purchaser
Terrible watery mess. I keep buying it hoping I “got a bad one” and have to return everytime.
Avoid at all costs.
1 out of 5 stars
Thumbs down graphic, would not recommend
AC - 9 months ago, Verified purchaser
If I could give it zero stars I would. I normally get the purple tube but this was the only one available. It's either a bad batch of expired because it's watery and comes out poorly. It hardly sticks to the skin so useless for treating rashes.
Not what it used to be
1 out of 5 stars
Thumbs down graphic, would not recommend
kcm - 9 months ago, Verified purchaser
Completely separated and a watery mess. I ordered it a second time, hoping the first time was a fluke, but it does not appear to be. Unfortunately will not be purchasing this anytime soon as it is completely unusable.
Too watery
1 out of 5 stars
Thumbs down graphic, would not recommend
Mfro - 9 months ago, Verified purchaser
This product was watery and separated. It created a large mess and is difficult to use.
Gross and watery
1 out of 5 stars
Thumbs down graphic, would not recommend
Lck5002 - 9 months ago
Super watery and gross. Tried to shake it up and had to still use over a towel because lots of liquid comes out first.
This one really missed the mark...
1 out of 5 stars
Thumbs down graphic, would not recommend
CMadeira - 9 months ago, Verified purchaser
Disgusting consistency, product doesn’t mix at all. A bunch of water comes out anytime you try to squeeze it and the cream is curdled. I shook the bottle like crazy, squeezed it all around, nothing helped. I’m all for targets up&up products but this one is NOT it.
Avoid!
1 out of 5 stars
Thumbs down graphic, would not recommend
Tonya - 9 months ago, Verified purchaser
Avoid at all cost. I get it’s supposed to be creamy but it turned into this watery mess and it made my baby cry when it was placed on her.
Lumpy and watery
1 out of 5 stars
Thumbs down graphic, would not recommend
Leafgirl - 9 months ago, Verified purchaser
I thought maybe I was wasting money on the expansive stuff, but this product has a weird lumpy consistency which I wouldn’t mind but the tube is always somehow squirting out water
curdled just like everyone elses
1 out of 5 stars
Thumbs down graphic, would not recommend
bummed - 9 months ago, Verified purchaser
straight to the landfill