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The shampoo is described as having a fresh, clean scent.
It's formulated for all hair types and positioned as gentle enough for delicate or sensitive baby skin.
The formula is stated to be free of phthalates, parabens, formaldehyde, sulfates (SLS), and petrolatum.
Yes — it's labeled tear-free, pediatrician tested, and described as clinically gentle for daily use.
Pour the shampoo into your hand, a washcloth, or directly into the bath, wash the baby's wet skin and hair, then rinse.
The search results show 12 fl oz and 21 fl oz sizes.
The product is a liquid formula; reviewers describe it as effective at cleaning with a light lather and low suds.
Product listings state 'Not Tested on Animals' and 'Cruelty-Free' and also highlight a high natural-origin percentage.
Review summaries report the scent as pleasant and baby-wash–like; several reviewers note long-term use or say they plan to continue using the product.