liquid bronze

Listings highlight plant- and skin-nourishing ingredients. Examples include argan oil, coconut oil, vitamin E, murumuru butter, cupuaçu butter, tucuma butter, sunflower seed oil, marula oil, and raspberry seed oil.

The listings show common formats such as foam, lotion, liquid, and cream.

They can be applied all over the face or to the high points (cheekbones, forehead, nose), worn alone or under/over makeup. Some formulas are mixed into foundation or moisturizer—usually a few drops—to customize the glow.

At least one bronzing lotion lists Broad Spectrum SPF 30 protection against UVA and UVB rays. That listing names active sunscreen ingredients such as Avobenzone, Octisalate, and Octocrylene.

Some products are scented (for example, coconut or light fragrances), while others emphasize sensitive-skin formulations or testing—for example, listings that state “Made For Sensitive Skin” or “Dermatologist tested.”

Common methods include applying foam with a tanning mitt, spreading lotions by hand, swiping and blending multiuse sticks, or mixing a few drops into foundation or moisturizer to blend and customize the glow.