no7 advanced serum

Apply to clean skin in this order: cleanse, then your serum, then moisturizer. For targeted line treatments apply the line serum directly to lines before moisturizing; the booster option can be mixed (1–2 drops) into moisturizer, eye cream or foundation. For the retinol concentrate apply to cleansed skin (2 pumps), avoid eye and lip areas, and introduce it gradually (used weekly at first as noted).

They are generally described as lightweight, fast-absorbing and non-greasy, with a small amount going a long way. Formulas are typically unscented or fragrance-free and are not drying.

Product copy mentions a precision applicator for targeted spots, while some formulas use a syringe-style or pre-measured dispenser. Reviews note that the syringe-style delivery provides measured doses but can be awkward for some users.

They are aimed at reducing fine lines and wrinkles and supporting broader anti-aging goals such as firmer-looking, regenerated skin.

Product details commonly list suitability for dry, oily, combination and mature skin; some descriptions also state suitability for sensitive skin or for all skin types. Specific formulas (for example those containing retinol) may have different guidance—check the product details if you have sensitive skin.

Apply serums before moisturizers, oils, primers and makeup. Some formulas can be mixed (1–2 drops) into a moisturizer, eye cream or foundation as a booster. Reviews report generally good compatibility with moisturizers, though experiences under foundation are mixed (some users report flaking).