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No7 Prime Forever Primer SPF 50 - 1.69oz - 2 of 4No7 Prime Forever Primer SPF 50 - 1.69oz - 3 of 4No7 Prime Forever Primer SPF 50 - 1.69oz - 4 of 4
No7 Prime Forever Primer SPF 50 - 1.69oz - 1 of 4

No7 Prime Forever Primer SPF 50 - 1.69oz

$24.99

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At a glance

About this item

Highlights

  • All Day Makeup Wear*: 90% said this product effectively primed their skin for makeup**
  • Youth-Preserving Protection: SPF50 shields against harmful UVA, UVB rays that accelerate aging
  • No White Cast*: Lightweight non-greasy formula absorbs seamlessly into skin
  • 24 Hour Hydration*: 95% said it gave long-lasting moisturization to their skin**
  • Radiance Boosting: 95% said it made their skin looked brighter**
  • Fragrance-Free

Description

Protect, hydrate & brighten while creating the perfect base for long‑lasting makeup*. This lightweight, fast-absorbing SPF50 primer blends seamlessly with no white cast and delivers radiant, all‑day wear.* For optimal protection and preservation: Apply generously every morning as the final step in your Prime Forever™ routine. Use at least two fingers' worth of product and smooth evenly over the face and neck, allowing it to absorb fully before makeup application.

*UK Consumer study
**UK Consumer study on 120 users
^From UV protection against surface oxidative stress.
Scent: Unscented
Health Facts: Water-Based
Product Warning: Consult a doctor if you have a medical condition prior to use
Product Form: Lotion
Beauty Purpose: Smoothing
Recommended Skin Type: Normal
TCIN: 95275281
UPC: 5000167410822
Item Number (DPCI): 052-12-3749
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

avobenzone(3%), homosalate(10%), octisalate(5%), octocrylene(8%).

Purpose

Sunscreen, Sunscreen, Sunscreen, Sunscreen..

Directions

Apply liberally or generously 15 minutes before sun exposure. Reapply at least every 2 hours. Use a water-resistant sunscreen if swimming or sweating. Sun Protection Measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: limit time in the sun, especially from 10 a.m .- 2 p.m. Wear long-sleeved shirts, pants, hats, and sunglasses. Directions for Use: Use at least a dime-sized amount of product and smooth evenly over the face and neck, allowing it to absorb fully before makeup application.

Children Under 6 Months of Age

Ask a doctor.

Other information

Protect the product in this container from excessive heat and direct sun. Store in a cool, dry place. Avoid contact with fabric.

Inactive ingredients

aqua (water), cera alba (bees wax), cyclopentasiloxane, cetearyl alcohol, isopropyl palmitate, ceteareth-20, cyclohexasiloxane, benzyl alcohol, carbomer, hydroxyacetophenone, phenoxyethanol, triethanolamine, sodium stearoyl glutamate, tocopheryl acetate, maltodextrin, aloe barbadensis leaf juice, citric acid

Question or comments?

1-866-75-BOOTS

Shipping details

Estimated ship dimensions: 1.45 inches length x 1.45 inches width x 5.55 inches height
Estimated ship weight: 0.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The No7 Prime Forever SPF 50 Primer is a versatile product that combines sun protection with makeup priming benefits. Guests appreciate its lightweight, non-greasy texture that absorbs quickly and leaves no white cast. Many find it enhances makeup application and longevity while providing hydration and a radiant finish. Ideal for summer use, it offers a smooth base for makeup and is suitable for various skin types, making it a valuable addition to any skincare routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 123 reviews
    easy to apply: 5 out of 5
    easy to remove: 4.9 out of 5
    long lasting: 5 out of 5
    quality: 4.9 out of 5
    value: 4.7 out of 5
    100% would recommend
    10 recommendations
    5 out of 5 stars
    2 October, 2026

    Great Primer

    [This review was collected as part of a promotion.] I've been using No7 Prime Forever SPF 50 Primer, and I really like how lightweight and smooth it feels on my skin. It absorbs well and leaves my skin feeling smooth. It also helps my makeup last almost the whole day. I love that it provides SPF 50 protection from the sun's UV rays. I'll definitely continue using it!
    AnAn
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026

    My go-to for makeup lasting all day

    [This review was collected as part of a promotion.] The primer does an excellent job of soaking into my skin and helping my makeup last longer. I do recommend applying it at least a few minutes after your face moisturizer to avoid the product piling on your skin. After applying the primer, I like to wait 4-5 minutes before starting out with liquid foundation and concealer. The primer doesn't leave a greasy film, but keeps the skin bouncy and moist. I would recommend this for daily makeup application. I use it before getting ready for work so my makeup looks fresh toward the end of the day.
    mountainmomma
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026

    Great product

    [This review was collected as part of a promotion.] Wonderful product. Not greasy and goes on smooth. Very hydrating and became part of my routine. So worth the money
    Karen
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026

    Love

    [This review was collected as part of a promotion.] I would buy this product and use it again!!!! It makes a wonderful primer and leaves a nice radiant finish
    NAM13
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026

    Prime Forever SPF50 Primer

    [This review was collected as part of a promotion.] This Primer protects your skin from the sun but also leaves your skin feeling nice and smooth.
    Tea
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026

    So moisturizing

    [This review was collected as part of a promotion.] I love this product, hydrating and smoothing. Makeup goes on great on top and it has SPF
    Ella
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2026

    Great for Sensitive Skin

    [This review was collected as part of a promotion.] I like it! It is not greasy, spreads and absorbs well and is not making me break out. It doesn't react and blends well with my makeup. The added SPF is a plus. Yes, I would recommend.
    JM_says
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026

    Great natural finish

    [This review was collected as part of a promotion.] I was excited to receive this item as part of a free sampling program in exchange for my review. I have an autoimmune disease that unfortunately has aged my skin a little faster than I'd like. When I tried this item, I did not notice any harsh smells and the consistency was that of a typical sunscreen, but may be a little more lightweight. What surprise me is how well it applied to my skin and made my skin look like. My skin looked refreshed and I did not have to wear any foundation. I only wore concealer, blush and mascara because of how great this made my skin feel and look. My Makeup stayed the entire day and I was protected. I have a hard time finding products that I end up liking because they end up not working well with my skin or they do not last this item lasted the entire day and my Makeup barely moved. We're talking hot summer days! I'd recommend this to anyone. I typically have normal skin and depending where my hormones are at for the month I can either get slightly oily or dry occasionally… And this product still worked well! Definitely worth every penny!
    ABaumMom
    Did you find this review helpful?
    4 out of 5 stars
    1 September, 2026

    I love it

    [This review was collected as part of a promotion.] I absolutely love the No7 Prime Forever Primer SPF 50! It feels lightweight and smooth on my skin, creates a great base for makeup, and helps my makeup look more polished and last longer. I also love that it has SPF 50, making it an easy addition to my daily routine. I've been using this almost every day for a couple of weeks now. First of all, it goes on perfectly; non-greasy feel and almost instant absorption. It gives skin a naturally moisturized and smooth feel and look. Stands up to 100°+ weather and terrible humidity here in the Deep South, without getting cakey and greasy. It layers well under foundation and makeup but also looks fantastic on its own. The price is kind of high, but I may buy more when this one runs out; a small bottle will go a long way, so it's a decent value.
    xsistonly4u
    Did you find this review helpful?
    4 out of 5 stars
    31 August, 2026

    I loved it will purchase

    [This review was collected as part of a promotion.] It absorbed really well and kept my skin hydrated for a full day my skin looked soft and radiant and my makeup stayed on allday
    Keesh C
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026

    Love!

    [This review was collected as part of a promotion.] I really like the No. 7 Prime Forever SPF 50 Primer! It goes on smoothly, feels lightweight, and gives my skin a nice base for makeup. I love that it also has SPF 50, making it an easy step to add to my daily routine. My makeup looks fresh and lasts well throughout the day. Definitely a great primer!
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026

    Perfect for all day makeup

    [This review was collected as part of a promotion.] I used the prime forever spf50 primer N7 under my makeup everyday. It's lightweight and help my makeup last longer compare to other primers. My skin is sensitive to lots of sunscreen that have a strong smell, but with N7 primer I don't have to worry about that.
    Jen K
    Did you find this review helpful?
    3 out of 5 stars
    30 August, 2026

    Decent product

    [This review was collected as part of a promotion.] This product is good overall does a great job with hydration and absorption. I wish it was alittle more sticky but overall great product.
    Earthgotti
    Did you find this review helpful?
    4 out of 5 stars
    27 August, 2026

    Overall pretty good!

    [This review was collected as part of a promotion.] I really like this primer. It feels lightweight and smooth, absorbs nicely without leaving a white cast, and gives my skin a soft, healthy glow. I also love that it combines SPF 50 with a primer, and makeup seems to sit really well over it. The only downside is that some people may find the texture a little thicker or shinier than expected. Overall, I think it's a great everyday primer, especially if you want hydration, sun protection, and a nice makeup base all in one.
    alynm
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2026

    I love it

    [This review was collected as part of a promotion.] I got a tester of this 9 days ago. Can I just say, that it's now a requirement for my skin regimen. I've worn it a week with no foundation just to really test it. No white cast, not greasy at all, and it really absorbs into the skin. People have been complimenting me on how great my skin looks (mind blown), and my skin actually feels good. I went today and bought more.
    MsZee
    Did you find this review helpful?
    4 out of 5 stars
    24 August, 2026

    Loved this!!

    [This review was collected as part of a promotion.] I really love this SPF primer! It goes on so smoothly, feels lightweight, and makes a great base for makeup. I love that I'm getting SPF protection without it feeling heavy or greasy. Definitely a staple in my routine!
    Js1592
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2026

    Great, easily accessible primer!

    [This review was collected as part of a promotion.] I've used this product for about a month now and have had a great experience. It holds up to the N.C. heat and humidity and keeps my face products in place.
    NCgirl23
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2026

    Fantastic sunscreen primer

    [This review was collected as part of a promotion.] I love how well this primer absorbs into my skin, leaving it feeling softer and my makeup going on smoother since using. The added sun protection is fantastic, I don't have to apply a separate sunscreen under my makeup and it does a great job protecting my skin.
    Catbad
    Did you find this review helpful?
    3 out of 5 stars
    23 August, 2026

    Just Not for Me

    [This review was collected as part of a promotion.] I received this product for free to facilitate my review, but all opinions are my own. The pros - no white cast, very hydrating, applies like a serum, protects against the sun. This product felt like a high quality skincare product. The cons - makeup did not stay on longer, felt and looked greasy. This did not make me feel radiant. I just thought it made me look oily. It was not a good primer for me, though it has been up in the 90s here in Florida. All in all, this sunscreen is not for me. However, sunscreen is very subjective, so I would not hesitate to recommend it for its texture, emolliency, and effectiveness as a sunscreen.
    Sqrmywrmy
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2026

    Good lotion type of primer

    [This review was collected as part of a promotion.] This is a night sunscreen lotion kind of product that also acts a primer as it has a bit of a tacky texture. I think it's great for the summer time! There isn't much of a scent.
    Aa33
    Did you find this review helpful?

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