MCoBeauty MAKEUP GRIP PRIMER is an ultra-grippy gel formula that helps you prepare your skin for makeup application. This primer glides onto your complexion like a moisturizing layer of skincare, and contains Aloe Vera Extract, Niacinamide, and Agave Americana Leaf Extract. It feels slightly adhesive when applied, and helps to enhance your makeup wear.
Estimated ship dimensions: 4 inches length x 1.5 inches width x 1.4 inches height
Estimated ship weight: 0.1543 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi! Our MCoBeauty Makeup Grip Primer is formulated as a 'makeup meets skincare' product. It contains hydrating & nourishing ingredients, namely niacinamide and a few different antioxidants. It's not only meant to give you a gorgeous grippy base, but to also nourish & protect your skin!
submitted byMCoBeauty US - 5 months ago
Brand expert
Q: Does this make your face feel sticky after you put on make up?
submitted by M - 7 months ago
A: Hi! Our MCoBeauty Makeup Grip Primer is a water-based gel primer that provides hydration and grips onto your makeup all day. It does not leave the face feeling sticky, especially after applying makeup on top of it.
This primer has garnered positive feedback for its ability to enhance makeup longevity and provide a smooth application. Many guests appreciate its lightweight feel and effective grip, making it a favorite for all-day wear. While some experienced skin irritation, the majority found it to be a great alternative to higher-end products, offering excellent value and performance. Its versatility makes it suitable for various skin types and occasions, ensuring a flawless look throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
56 star ratings
4.3 out of 5 stars with 56 reviews
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
4.3 out of 5
long lasting: 4.25 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
50% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
(no review title)
I really like this product Thank you
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
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easy to remove: 5 out of 5
long lasting
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long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
30 May, 2026
originally posted on us.mcobeauty.com
Just okay
I did try this product twice. It did not do a great job holding the makeup on.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 April, 2026
Skin tone: Light
Skin type: Normal
Skin concern: Aging, Redness, Pores, Uneven skin tone
Hair color: Red
Eye color: Blue
Game-Changer for Long-Lasting Makeup
Wow—this makes such a difference! My makeup lasts so much longer and stays looking fresh throughout the day. I honestly don’t know if it’s this primer alone or the full MCoBeauty lineup working together, but either way, this is definitely a key piece. It helps everything grip and stay in place without feeling heavy. If you’re looking for something to extend your wear time, this is 100% worth trying!
TrueReviewsByRed
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
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long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
17 April, 2026
originally posted on us.mcobeauty.com
Best primer
Great dupe for milk primer. My makeup lasts so long and it has a good amount of tackiness
Momof2
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 March, 2026
Skin tone: Medium
Skin type: Combination
Skin concern: Acne, Aging, Redness, Dark circles, Pores, Sensitivity
Hair color: Black
Eye color: Brown
Irritation & Disappointed
I really wanted to love this but whenever I used it my skin was irritated after a few hours. I put it on at 7am to 5pm for work. I noticed that my makeup would oxidized with several different foundations. Also the bottle is small and I didn't feel like I got more then a month worth. I don't wear makeup everyday as well.
Mary Evelyn
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
20 March, 2026
originally posted on us.mcobeauty.com
Amazing Primer!!
I got a small bottle of this in an advent calendar. I absolutely fell in love with it. It is a straight up dupe for the M.I.L.K Hydro grip but way more affordable! It kept my makeup in place all day. It is a great primer.
Staytiny25
1 guest found this review helpful. Did you?
5 out of 5 stars
23 January, 2026
originally posted on us.mcobeauty.com
Gripping and Moisturizing
This is now my everyday go to primer. It’s amazing and holds my foundation for 12+ hours.
Gigi
2 guests found this review helpful. Did you?
5 out of 5 stars
12 January, 2026
originally posted on us.mcobeauty.com
Amazing
This is worth every penny, I would recommend this product to everyone that wants a gripping primer
Jenfor256
2 guests found this review helpful. Did you?
5 out of 5 stars
7 January, 2026
originally posted on us.mcobeauty.com
flawless.
I received this primer as a Christmas Gift, I usually use a different grip primer but it made the HUGEST difference in my routine. Application was SO smooth, and the grip is strong! Amazing product, can’t wait to use more
seaniee
2 guests found this review helpful. Did you?
3 out of 5 stars
2 January, 2026
originally posted on us.mcobeauty.com
Amazing but one major downside
I got this in the minis beauty advent calendar and while it does help my makeup stay all day it causes me to break out. I will say though I have somewhat sensitive and acne prone skin so different skin types will have different experiences.
Em00
1 guest found this review helpful. Did you?
5 out of 5 stars
9 December, 2025
originally posted on us.mcobeauty.com
sticky!
lays under makeup beautifully haven’t tried the original but this one is awesom!
Avery
1 guest found this review helpful. Did you?
5 out of 5 stars
3 December, 2025
originally posted on us.mcobeauty.com
Grip please
This has easily become my favorite primer. My makeup goes on smoother and lasts all day!
Holls
1 guest found this review helpful. Did you?
5 out of 5 stars
3 December, 2025
originally posted on us.mcobeauty.com
Amazing
[This review was collected as part of a promotion.] I really liked the texture of this primer. It worked very well and held up my makeup for hours
Avrey
2 guests found this review helpful. Did you?
4 out of 5 stars
6 November, 2025
originally posted on us.mcobeauty.com
4star
Works food I heard it was better than the milk grip primer I would have to disagree but at the same time my makeup does look amazing
Jess91
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 August, 2025Verified purchase
Eye color: Brown
Hair color: Brunette
Skin concern: Sun damage, Aging
Skin type: Combination
Skin tone: Medium
Disappointed-faulty pump
I’ve used this before which I got at CVs & loved it. However This one at Target unfortunately the pump doesnt work. I had to transfer it all of it to my previous one.
BB
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
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long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
27 June, 2025
originally posted on us.mcobeauty.com
By far the best primer I've ever used!
This primer is amazing! The difference is like day and night, I couldn't believe how much better my makeup looked with it. If you haven't tried this primer yet, I definitely recommend getting it bc it's so worth it. And it doesn't take much, a little goes a long way.
April417
3 guests found this review helpful. Did you?
5 out of 5 stars
30 May, 2025
originally posted on us.mcobeauty.com
Best kept secret
This is the only primer I’ve ever used that has made a noticeable difference in my makeup wear and longevity. By the end of the day I’m usually a greasy mess with a full face sliding everywhere. This product really holds everything in place and somehow makes for almost zero oil production to mess with my makeup. Paired with the flawless setting spray, you’re locked in bridal makeup style. I just went swimming with a full beat and nothing moved besides my mascara. So so good!
MS414
3 guests found this review helpful. Did you?
5 out of 5 stars
21 May, 2025
originally posted on us.mcobeauty.com
Skin looks almost flawless!
Dupe for Milk Makeup primer! Great value, works the same, slightly tacky feel, was worried it would block my pores, but so far all good!
Tiff
Did you find this review helpful?
5 out of 5 stars
9 May, 2025
originally posted on us.mcobeauty.com
Buy it
I really like this stuff. It definitely helps my makeup stick but isn’t overly sticky. It stays in place without making it feel heavy
Butterfliesonmyeyes
1 guest found this review helpful. Did you?
5 out of 5 stars
3 May, 2025
originally posted on us.mcobeauty.com
Everything you want in a primer for less!
I love Milk brand but it’s so expensive! This primer feels, acts and holds exactly the same for a fraction of the cost! A little goes a long way and once I give it time to absorb into my skin my makeup goes on beautifully and it isn’t going anywhere all day long. My makeup layers nice on top of this, oil is controlled well and it doesn’t make my skin look textured if anything. I will never buy high end again!
