Youth-Preserving Protection: Boosts defense systems against skin stressors to pause accelerated aging activity in minutes**
Awakens Luminous Skin: Look instantly brighter and more radiant*
Texture Softening: Fine lines appear filled and dry skin is visibly smoothed*
A Healthy-Looking Glow: 91% agreed***
100HR Hydration^: Long-lasting moisture
Supple Skin: Supported collagen and elastin production for bouncy skin that looks plumped*
Clinically Proven & Fragrance Free
Description
Pause visible skin aging in minutes** with our advanced youth-preserving serum** designed for fast absorption and instant radiance*. This lightweight, satin‑sheer formula enhances bounce, glow, and hydration* and helps boost skin resilience against visible early signs of aging**. Use morning and evening after cleansing, applying evenly over your face and neck. Follow with your Prime Forever™ moisturiser. For optimum skin protection, use SPF daily.
***UK Consumer study on 113 users **UK Consumer testing. Always use SPF. From UV protection & Antioxidant protection against surface oxidative stress. *UK Consumer study ^Instrumental study
Scent: Unscented
Health Facts: Water-Based
Product Warning: Consult a doctor if you have a medical condition prior to use
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Estimated ship dimensions: 1.41 inches length x 1.73 inches width x 5.28 inches height
Estimated ship weight: 0.31 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The No7 Prime Forever Preservation Serum has garnered positive feedback for its lightweight, silky texture that absorbs quickly without leaving a sticky residue. Guests appreciate how it hydrates, smooths, and enhances the skin's glow, making it an excellent addition to both skincare and makeup routines. The luxurious packaging adds to the overall experience, and many guests have noted visible improvements in skin texture and hydration after consistent use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
111 star ratings
4.7 out of 5 stars with 111 reviews
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
4.9 out of 5
easy to remove: 4.92 out of 5
long lasting
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long lasting: 5 out of 5
quality
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quality: 5 out of 5
value
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value: 5 out of 5
100% would recommend
12 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 August, 2026
(no review title)
I love how lightweight this serum is. It g ives my skin a nice burst of hydration and leaves a beautiful glow. It absorbs quickly and works well under makeup too.
Krista
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
long lasting
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long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 August, 2026
Superb glow
I’ve really enjoyed using the No7 Prime Forever Preservation Serum. The texture feels lightweight and silky on my skin and absorbs quickly without leaving any sticky or heavy feeling. My skin feels softer, smoother, and nicely hydrated after applying it, and I love the healthy glow it gives. It layers really well under moisturizer and makeup too. The packaging also feels sleek and luxurious. Overall, it’s an easy serum to add into a daily skincare routine and I’ve been enjoying how my skin feels after using it.
Memona
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
28 August, 2026
Instant Hydration
[This review was collected as part of a promotion.] I received this product for free in exchange for an honest review. The No. 7 Prime Forever Skin Preservation Serum is a beautiful product. The packaging looks elegant and simple. The bottle has a nice weight to it and isn't flimsy plastic. I have dry skin so I used two pumps. The formula is not sticky, goes on nicely, and has a light feel. Immediately, my skin felt hydrated and not taut. Fine lines and dry patches look less noticeable and my skin is smooth. Gives a luminous look to the skin and makes it feel bouncy. Great under my sunscreen. I'm in my fifties and love this product.
Mama2Tots
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3 out of 5 stars
28 August, 2026
Didn't work for me
[This review was collected as part of a promotion.] I use tret and wanted to add something to on my off days for hydration. It was a light, thin serum that went on nicely. Enjoyed the texture and feeling on the skin. However, it broke out my sensitive rosacea skin.
Benny
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5 out of 5 stars
28 August, 2026
teacher
I love this serum. It's lightweight, absorbs quickly, and leaves my skin feeling smooth and prepped. Whether I'm using it as a primer before makeup or as part of my skincare routine, it delivers. The texture is silky and it doesn't leave any sticky residue. For the price point, you really can't beat the quality. This has become a staple in my beauty routine and I'd definitely recommend it to anyone looking for a reliable, affordable serum that actually works
Evelyn
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
28 August, 2026
Looovveeee this product!!!
[This review was collected as part of a promotion.] This product was provided by no 7 via Bzzagent for free as part of their sampling program. I have to say i am really enjoying prime forever serum! I especially love how lightweight the texture feels on my skin, it glides on beautifully and absorbs quickly without leaving my face heavy or sticky. My skin is left feeling comfortable and hydrated afterwards. Definitely recommend this and it's a lively addition to my skincare routine!
Rosie
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2026
(no review title)
how lightweight it feels on my skin. It absorbs pretty quickly and leaves my skin feeling soft, smooth, and hydrated. And honestly, it works really well under makeup too!
Katia
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
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easy to remove: 5 out of 5
long lasting
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long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
26 August, 2026
Lovely Serum
[This review was collected as part of a promotion.] I have been using this product twice a day for about a week now. It has definitely improved my skin's hydration and vibrance. It adsorbs completely without a film or greasy cast on my face. A little goes a long way and I'm looking forward to seeing how this continues to benefit my skin.
TarsaFire
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5 out of 5 stars
25 August, 2026
Skin feels plump and hydrated
[This review was collected as part of a promotion.] I waited a few weeks to leave a review for this product to see its impact on my skin, since I have sensitive skin and sometimes I can get breakouts when I implement a new product. Surprisingly, this didn't cause any issues. I included it in the morning and evening alongside my preexisting skincare routine and it went with it so well! I noticed an immediate improvement in how soft, smooth, and plump my skin felt and appeared. I was even able to wear this under my makeup without any issues with pilling whatsoever. If anything I feel like it made my makeup look better. I received this as a free sample, but I'll definitely be repurchasing it with my own money in the future!
Laurakg123
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5 out of 5 stars
25 August, 2026
Good Serum
[This review was collected as part of a promotion.] I received this product in exchange for a review. I have been using this product twice a day for three weeks. It's light formula leaves my skin radiant and non greasy. This serum is gentle on my skin. It has antioxidants like vitamin C & E.
Rocio
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5 out of 5 stars
24 August, 2026
Hydrating and Lightweight
[This review was collected as part of a promotion.] I was given the No. 7 Prime Forever Skin Preservation Serum as a sample. I have been using it quite regularly for the past 3 weeks. Since using it, I have noticed my skin to visibly look more hydrated and the skin appear more plump than before. The serum is very lightweight and goes on well. I first use a toner, serum and top off with my moisturizer and spf. I don't live in a horribly warm climate but I do see the benefits of the Hydration. I wore it this weekend while in Southern California at Disneyland and feel that it was still hydrating in the summertime heat. I do see myself continuing this through the future and even purchasing more after.
Melmae
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5 out of 5 stars
24 August, 2026
No7
[This review was collected as part of a promotion.] This work awesome for my face I have dark spots round working good help little bright with even tone faces
Michelle 2214
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5 out of 5 stars
24 August, 2026
Great product!
[This review was collected as part of a promotion.] The primer works great, I noticed a difference right away. The primer felt nice on my face. It was not to heavy. Makeup went on smoothly over the primer. Great product! It did cause certain sunscreens to pill slightly.
C404
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5 out of 5 stars
24 August, 2026
Luminous Serum No.7
[This review was collected as part of a promotion.] I would definitely use this product again and I would recommend this product. I have mature skin ,dry and some areas and oily in tzone . I use it daily and it's now been about two weeks. I've seen a change in my skin just a more smooth luminous look this product is not heavy. It's very light and goes on smooth gives you a smooth base for your make up.
Thepixxey05
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5 out of 5 stars
22 August, 2026
A+ Serum
[This review was collected as part of a promotion.] I received this product in exchange for a review. I love how radiant it made my skin after just 10 days of use. It is lightweight, and easy to use morning an night. I love the way it made my skin look each day!
GI1212
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4 out of 5 stars
22 August, 2026
Standard Face Serum
[This review was collected as part of a promotion.] I received No7 Prime Forever Serum as a sample to review. I have been using it for several weeks and I found that I like how hydrated and healthy it makes my face look. It seems to give my face a healthy glow for a long time so it's very resilient in the heat. The texture is like any other serum, in my opinion and I found that it can feel a bit sticky and tacky if you use a bit too much and I wasn't a fan of that.
lsalander
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5 out of 5 stars
22 August, 2026
serum of the gods
[This review was collected as part of a promotion.] I have been using this serum for a few weeks now and have noticed a reduction in the appearance of fine lines around my eye area. This formula is very hydrating and applies smoothly. It is now an essential part of my morning routine.
AJ055
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026
es my skin looking smooth and radiant without feeling sticky.
I’ve been using the No7 Prime Forever™ Serum, and it’s quickly become one of my favorites. It feels lightweight, absorbs fast, and leaves my skin looking smooth and radiant without feeling sticky. My skin feels hydrated all day, and it’s the perfect first step before moisturizer and makeup. ✨
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
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easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
22 August, 2026
Recommend this product
[This review was collected as part of a promotion.] This product seems really fresh, I have sensitive skin and have not had any issues. It goes on silky and dries pretty quick without leaving a sticky feeling. I'm able to apply my moisturizer after and make up without any issues. The bottle comes with a generous amount of product. Thank you Bzzagent for letting me try this product for free for my honest review. I would recommend this product.
Kash
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4 out of 5 stars
21 August, 2026
So far so good
[This review was collected as part of a promotion.] I received this serum to review and have really been enjoying it. It's not sticky and goes on smoothly. I feel it moisturizes my skin really well and plays well underneath makeup and my regular moisturizer. It doesn't make my face feel oily or dry. It does look like it's helping to plump but I haven't used it enough to testify for that. The packaging is very luxe and feels high quality. Overall great serum
