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Good Molecules Daily Brightening Serum - 30ml: No Fragrance, Vegan Formula for Normal, Oily & Sensitive Skin, Facial Serum - 2 of 4Good Molecules Daily Brightening Serum - 30ml: No Fragrance, Vegan Formula for Normal, Oily & Sensitive Skin, Facial Serum - 3 of 4Good Molecules Daily Brightening Serum - 30ml: No Fragrance, Vegan Formula for Normal, Oily & Sensitive Skin, Facial Serum - 4 of 4
Good Molecules Daily Brightening Serum - 30ml: No Fragrance, Vegan Formula for Normal, Oily & Sensitive Skin, Facial Serum - 1 of 4

Good Molecules Daily Brightening Serum - 30ml: No Fragrance, Vegan Formula for Normal, Oily & Sensitive Skin, Facial Serum

$7.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Beta arbutin reduces visible signs of excess melanin.
  • Hyaluronic acid binds to moisture and draws it into the skin.
  • The lightweight, water-based formula layers seamlessly under skincare and makeup, making it ideal for daily use.
  • Fragrance-free
  • Vegan and cruelty-free

Description

Maintain a bright, even-toned complexion with the Daily Brightening Serum from Good Molecules. Beta arbutin and hyaluronic acid go to work to gently brighten and promote a healthy, youthful complexion without irritation. Fragrance free, vegan, and cruelty free.

Apply a few drops in the morning and at night before oils and moisturizers. Let absorb for 30 seconds. Suitable for daily use. Discontinue use if irritation occurs.
Scent: Unscented
Health Facts: No Fragrance Added, Artificial Fragrance-Free, Vegan
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Recommended Skin Type: Mature, Combination, Sensitive, Normal, Oily, Dry, Acne-Prone
TCIN: 91980513
UPC: 810019610516
Item Number (DPCI): 037-05-9227
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau arbutin 1,2-hexanediol propanediol dipropylene glycol glycerin polyacrylate crosspolymer-6 ethylhexylglycerin glycyrrhiza glabra (licorice) root extract tocopherol sodium hyaluronate hydrolyzed hyaluronic acid

Allergens & Warnings:

For external use. Avoid contact with eyes.

Shipping details

Estimated ship dimensions: 4.73 inches length x 1.57 inches width x 1.55 inches height
Estimated ship weight: 0.24 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What key ingredients are in the Daily Brightening Serum?

submitted by AI Shopping Assistant - 28 days ago
  • A: The serum contains beta arbutin and hyaluronic acid, which help brighten and hydrate the skin.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: How should I apply the Daily Brightening Serum?

submitted by AI Shopping Assistant - 28 days ago
  • A: Apply a few drops in the morning and at night before oils and moisturizers, allowing it to absorb.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: Is the serum suitable for sensitive skin types?

submitted by AI Shopping Assistant - 28 days ago
  • A: Yes, the serum is designed to be gentle and is fragrance-free, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 28 days ago
  • A: Yes, the Daily Brightening Serum is both vegan and cruelty-free, aligning with ethical skincare practices.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: Can this serum be used under makeup?

submitted by AI Shopping Assistant - 28 days ago
  • A: Absolutely, the lightweight, water-based formula layers seamlessly under skincare and makeup for daily use.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: Hi! Is this anti aging?

submitted by Sarah - 2 months ago
  • A: Hi there! This is a product that helps target hyperpigmentation on the skin and to hydrate the skin. However, it does not necessarily have anti aging properties. I hope this helps!

    submitted byGood Molecules Team - 2 months ago
    Brand expert

Q: Can this be used in conjunction with the discoloration correcting serum?

submitted by TL - 3 months ago
  • A: Hi there! Yes, you can use these together, however, to ensure you get the best results please use plenty of sunscreen in the morning. I hope this helps!

    submitted byGood Molecules Team - 2 months ago
    Brand expert

Q: what does this serum do?

submitted by Veronica Zeledon - 6 months ago
  • A: Hi, good question! The serum help to hydrate and brighten the skin. I suggest using this both day and night, after toner and before moisturizer. I hope this helps!

    submitted byGood Molecules Team - 6 months ago
    Brand expert

Q: What percentage of arbutin is this product?

submitted by melvin - 6 months ago
  • A: Hi, good question, it contains 3% of Beta Arbutin. I hope this helps!

    submitted byGood Molecules Team - 6 months ago
    Brand expert

Q: Can you use this while pregnant?

submitted by Kittyyo - 9 months ago
  • A: Because every person is unique, and women who are pregnant or breastfeeding may be especially sensitive, we recommend that anyone who is under a doctor’s care consult with that doctor before using any new personal care products from any source. I suggest bringing the ingredient list found on the product page to your physician who can best address whether this product is safe for use while pregnant or breastfeeding.

    submitted byGood Molecules Team - 9 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This brightening serum has garnered positive feedback for its lightweight texture and effectiveness in enhancing skin radiance. Guests appreciate its ability to hydrate and improve skin tone, making it a valuable addition to any skincare routine. Many have reported visible results, such as reduced dark spots and a glowing complexion, after consistent use. Its gentle formulation allows for daily application, making it suitable for various skin types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 341 reviews
    effectiveness: 4 out of 5
    quality: 4.33 out of 5
    value: 4.56 out of 5
    75% would recommend
    8 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025

    Amazing

    Been so good for my old acne scars! I've been using for about a week and a half and my scars have already lightened! This is going great for my skin and doesn't leave it dry or anything. It's amazing!!!
    Addison
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 November, 2025Verified purchase

    Face serum

    Very good and reasonable price
    Cars shirt
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    (no review title)

    Work also great for my skin
    heiddy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    Loving this product

    I love this item! It works wonderfully and makes me look much more brighter
    Djilla
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 November, 2025Verified purchase

    AMAZING

    WOW! Magic in a bottle for $7! Ive been using hyaluronic acid on&off over the last 10-years, but I must say that this combination of HA+Beta Arbutin is a game changer for my: sensitive, acne prone, hyperpigmented, mature skin. It is slowly but surely lightening the dark spots, doesn’t make me get new acne, my skin is glowing,, and getting firmer with less visible pores, smile lines have diminished without Botox (because I had been considering getting it before this serum), even the skin around my jawline looks firmer. My skin is extremely sensitive so I was concerned about initially trying this, but it didn’t irritate my skin at all…… it actually looks less dull and more hydrated. My routine is: was with aveeno positively radiant exfoliating daily face scrub, glycolic acid toner, this serum, and followed up with cetaphil rich hydrating cream moisturizer. I can’t remember the last time my skin looked so healthy, without makeup. I recently lost 52lbs (within 4 months due to a seriously no carb diet), so that obviously made the skin on my face loose a little volume, but this has fixed that……. So much that, I was at my child’s school (high school) the other day, and two teachers started fussing at My child and I about being in the hallway after class, and it took the secretary to come out and tell them that I’m the parent, not a student! I thought it was a funny compliment, considering I’ll be 44 in a few weeks. Needless to say, BUY THIS! Stick with it, because nothing works immediately. I’ve been on this skin routine for 1-month, and I’m happy that stuck with this. I highly recommend!
    Nina
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    30 October, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Great!

    Great!
    Natallia
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 October, 2025Verified purchase

    didn't see any change

    doesn't work, don't waist your money
    Berenice
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    19 September, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Great product!

    I started using this product because I heard great things about the brand and my esthetician recommended it as well. I noticed a difference in my skin after a month of using it. It's a really great product and has a good price point! It also lasts for a while!
    Anonymous
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 September, 2025
    originally posted on http://www.goodmolecules.com
    Image

    can't live without!

    i LOVE this product!! i've been using it religiously for years, and it really helps fade discoloration while also adding hydration to my face. i tell all of my friends about this product
    Amy G.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 September, 2025
    originally posted on http://www.goodmolecules.com
    Image

    I love this daily brighte

    I love this daily brightening serum which goes on light and is not heavy weighing the skin down with oils.
    Yoniqua
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Helps really even out my

    Helps really even out my skin tone and makes my face looks much more brighter!
    Vonkai
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Good Molecules

    I absolutely love Good Molecules! It's my new norm - morning and nightly daily regimen. Since using these products, I don't need to wear makeup. My skin is smooth, soft and glowing.
    Deann
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 July, 2025
    originally posted on http://www.goodmolecules.com
    Image

    The Product is Nice I am

    The Product is Nice I am using It. Waiting the outcome
    Tracy
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 July, 2025Verified purchase

    not doing much

    I’ve been using for a month. It’s done nothing to my skin, except for maybe add a little moisture. Not seeing any signs of brightening
    thesaltyvegan
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    7 guests found this review helpful. Did you?
    5 out of 5 stars
    10 July, 2025
    originally posted on http://www.goodmolecules.com
    Image

    The Brightening Serum use

    The Brightening Serum used to be my go to in the morning, but realized it works better overnight. Gentle on the skin, it's definitely a regular in my skincare routine.
    Jamee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 July, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Love this!!!!

    Love this!!!!
    Kemoree
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Brightening serum

    So far I like it I see my dark marks clearing
    Anonymous
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 June, 2025Verified purchase

    Great

    I like it go on easy and not oily
    Liza
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 June, 2025
    originally posted on http://www.goodmolecules.com
    Image

    My skin was very sensitiv

    My skin was very sensitive to this product. I experienced a skin rash and had to immediately stop using it.
    Aletha M.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2025
    originally posted on http://www.goodmolecules.com
    Image

    Love this product!

    Love this product!
    Yaves
    Did you find this review helpful?

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