e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Face Serum - 1 fl oz: Paraben-Free, Sulfate-Free, Vegan, Unscented
$17.00See 1 deal for this item
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$5 Target GiftCard with $30 hair & skin care purchase
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- $14.00$5 Target GiftCard with $30 hair & skin care purchase4.2 out of 5 stars with 144 ratings
- Highly rated$25.99 - $73.99$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 10375 ratings
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Guests are saying
This vitamin C serum has garnered mixed feedback from guests, with many praising its ability to brighten skin and improve texture. Guests appreciate its lightweight feel and effectiveness in reducing dark spots, making it a valuable addition to their skincare routine. However, some have raised concerns about its strong scent and potential for stickiness. Overall, it offers a budget-friendly option for those seeking a glow-enhancing serum.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2350 reviews
easy to apply: 3.92 out of 5
easy to remove: 3.44 out of 5
long lasting: 3.28 out of 5
quality: 2.54 out of 5
value: 2.98 out of 5
21% would recommend
128 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2026
(no review title)
this smells like bbq sauce but it does seem to make my skin brighter and clearer
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2026Verified purchase
Do not buy
Awful- so strong. Severely damaged my skin after 1 use
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
Bad Smell
I can’t get past the smell. Like running camp fire ash on my face.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
Not a fan
This leaves my skin feeling very tacky & sticky. It does leave a glow but it wears off quickly. The price is right but not a bargain considering how it works. I wouldn’t purchase again.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026
Horrible smell!!
This is not unscented!!! It smells awful and immediately made me nauseated once applied.
5 out of 5 stars
7 May, 2026Verified purchase
(no review title)
Affordable dupe!
5 out of 5 stars
7 May, 2026
originally posted on influenster.com

Serum
[This review was collected as part of a promotion.] I liked how this product leaves my face. I definitely saw changes in my skin. More bright and smooth. It smells citrusy and does not leave my face sticky or anything like that.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 May, 2026Verified purchase
Odd smell. It's a no from me.
Unscented?! This stuff smells awful. I wanted to like it, but I can't get over the smell. I can't place it... like, a burnt smell. I was using Roc which has a nice citrus smell. This stuff isn't it, unfortunately.
5 out of 5 stars
3 May, 2026
originally posted on elfcosmetics.com
Brighter and glowing
Does what it says... brightens and made my skin glow! Easy to use and comfortable on my skin. SPF over the top and made a good base for make up. Highly recommended 👌
5 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
smells and feels great
texture is nice, there's a good amount in it and it smells like a citrusy bonfire. its also helped my skins glow. love it
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
(no review title)
Was excited to switch to this. I love elf products. Texture is strange and doesnt apply evenly. Two days after starting woke up with swollen face and feels like I have windburn. My face feels dried out, hurts, and beet red.
1 out of 5 stars
1 May, 2026
originally posted on elfcosmetics.com
Plug it up
Have you ever been in a place that makes jerky? Because that’s what this smells like. I love how it feels on my skin but hate the smell so much, I never use it. Can’t keep my nose plugged the whole time I use it!!
3 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
Mixed feelings
I hope this works really well long-term because first impressions are not great. It smells like a campfire. It’s sticky when applied, and stays tacky, and the applicator pump dropper doesn’t work well and leaks everywhere.
5 out of 5 stars
30 April, 2026
originally posted on elfcosmetics.com
Vitamin C + E + Ferulic Serum
I’ve only been using this for about a week, but it does actually seem to make the fine wrinkles on my cheeks less noticeable. I’m in my seventh decade of living dangerously and I do like this stuff. It’s going to be on my list to always have around!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
(no review title)
Unscented? It has the strongest smell of like cinnamon or something.
2 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
Sticky
I found this product to be sticky. Didn’t apply well to my skin and had to throw it away
1 out of 5 stars
Thumbs down graphic, would not recommend
27 April, 2026Verified purchase
👎🏻👎🏻
Tossed after less than a week of use. It didn't absorb into my skin and it smelled like deli meat or hotdogs or something. Save you time and money and skip this one.
3 out of 5 stars
Thumbs up graphic, would recommend
26 April, 2026Verified purchase
Slim Jim, is that you?
Due to the fact that I don't want my coworkers thinking that I just snapped into a Slim Jim and rubbed it all over my face, I don't use this serum daily. The smell is overwhelming and it lingers all day. Other than that, I do love the way it makes my skin look. It's a little sticky, but I use it under my moisturizer so it doesn't cause any issues. Because I do believe it works, I would still recommend. Just don't be surprised if people around you start craving a beef stick.
5 out of 5 stars
25 April, 2026
originally posted on influenster.com

Radiant and bright skin
[This review was collected as part of a promotion.] I like the sleek dropper bottle! The formula is great and absorbs into the skin nicely! I love to mix it with the elf face cream. Leaves a nice healthy glow and radiance.
5 out of 5 stars
24 April, 2026
originally posted on influenster.com

The glow that you need
[This review was collected as part of a promotion.] This serum gives my skin a fresh glow and helps even out my tone. It feels lightweight and absorbs quickly, leaving my skin looking brighter and healthier/