Sponsored
e.l.f. Hydrating Serum - Holy Hydration! - 1.01 fl oz
$13.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hydrating serum strengthens, soothes, and protects skin
- Infused with jojoba, aloe, vitamin E, grape, and shea butter
- Use to moisturize and nourish your face
- Free of Parabens, Sulfates, and Phthalates
- 100% Vegan and Cruelty-Free
Description
Designed to help strengthen skin, the e.l.f. Hydrating Serum locks in moisture. The formula helps soothe and protect the skin with jojoba, aloe, vitamin E, grape, and shea butter for ultimate nourishment.
All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Scent: Scented
Health Facts: Nonylphenol Ethoxylate Free, Paraben-Free, Hydroquinone-Free, Phthalate-Free, Triclosan-Free, Contains Vitamin E, Vegan, Contains Aloe, Sulfate-Free, Dye-Free
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Anti-Aging
Recommended Skin Type: Normal
Net weight: 1.01 fl oz (US)
Features: Moisturizing, Lightweight
TCIN: 39599093
UPC: 609332570153
Item Number (DPCI): 052-16-2909
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, butylene glycol hdrogenated polyisobutene, cetyl ethylhexanone, oimethicone, steareth-21, stearetih-2, butyros permum parkii (shea) butter simmondisa chine nsis (jojoba) seed oil, vitis vinifera (grape) seed carboner, chrysanthelum indicum extract, sodium hyaluronate, camelia sinensis gren tea) leaf, extract, tocopherly acelate (ve), disodium edta, phenoxyethanol, caprylyl glycol' '
Allergens & Warnings:
FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR, KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.21 inches length x 1.28 inches width x 5.47 inches height
Estimated ship weight: 0.23 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this serum suitable for sensitive skin?
submitted by AI Shopping Assistant - 5 days ago
A: The serum is recommended for normal skin, but its soothing ingredients may benefit sensitive skin.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: Does the serum have any scent?
submitted by AI Shopping Assistant - 5 days ago
A: Yes, the serum is scented, providing a pleasant aroma during application.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: Is the serum environmentally friendly?
submitted by AI Shopping Assistant - 5 days ago
A: Yes, it is 100% vegan, cruelty-free, and free from harmful chemicals like parabens and sulfates.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: What is the primary purpose of this serum?
submitted by AI Shopping Assistant - 5 days ago
A: The primary purpose is moisturizing and anti-aging, helping to lock in moisture and protect skin.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: What ingredients are in the hydrating serum?
submitted by AI Shopping Assistant - 5 days ago
A: The serum contains jojoba, aloe, vitamin E, grape, and shea butter for nourishment.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: You have many moisturizers to choose from. I'm 72 with normal skin, and want to use it at night.
submitted by Irene - 5 months ago
A: Hey, Great question! We recommend the e.l.f. Nourishing Night Cream and pairing it with the e.l.f. SKIN Youth Boosting Advanced Night Retinoid Serum. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Which is the most hydrating in this product line? Lotion, gel or serum? Thanks!
submitted by Asmiller - 10 months ago
A: Hey, Great question! The e.l.f. Holy Hydration Face Cream will provide the most hydration. For best results, we recommend to combine both the serum and the face cream together! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: What are the ingredients in this product?
submitted by ervanher - 8 years ago
A: Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate (Ve), Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl Glycol.
submitted byTina720 - 7 years ago
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Guests are saying
This product is highly praised for its lightweight texture and hydrating properties, making it a staple in many skincare routines. Guests appreciate its ability to leave the skin glowing and soft, although some find it more like a moisturizer than a serum. It is particularly favored by those with dry or sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 357 reviews
Hydrates Skin: 4.27 out of 5
Lightweight: 4.82 out of 5
Moisturizing: 4.64 out of 5
Accurate Scent: 4.7 out of 5
Anti-aging: 3.44 out of 5
69% would recommend
26 recommendations
Would Recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Chrystal - 23 days ago, Verified purchaser
Love this line of products
Great project horrible packaging
2 out of 5 stars
lorintx - 2 months ago
originally posted on elfcosmetics.com
I received my product in, absolutely fell in love with it much to my surprise after about five uses the pump quit dispensing the product
Shocked at other reviews
4 out of 5 stars
IzzyFizz - 3 months ago
originally posted on elfcosmetics.com
I’m surprised at the number of lower reviews for this product. I will admit that the old packaging was not it, and I’m glad that they made the update for holy hydration. Nonetheless, I am shocked people don’t like the formula. I love how thick and creamy it is. Though it isn’t a true serum, it is one of my all time favorite moisturizers. So I would say don’t expect it as a serum, expect a phenomenal moisturizer.
Holy hydration serum this is fire
5 out of 5 stars
Dilara - 4 months ago
originally posted on elfcosmetics.com
This serum is fire I always use high end skincare products and I used a vitamin c serum but it made my skin feel dry , I tested this out today and I was amazed it makes my skin look so glowy and plump I love it
another disappointing product from elf
1 out of 5 stars
Thumbs down graphic, would not recommend
CkyBby - 4 months ago
I picked this up a few days ago and have used it for the past two mornings. It's definitely not moisturizing, although it will give your face a glow. I had a feeling my skin was not liking it, and sure enough I just looked in the mirror (midday on the second day of using) and I have dry flaky patches where there would normally not be and it looks like there are some superficial red bumps. Money down the drain.
Hydrating serum
5 out of 5 stars
Hna217 - 5 months ago
originally posted on elfcosmetics.com
This serum hydrates dry skin, makes it smooth and glowy, no harsh fragrance and sticky feel
A must have!
4 out of 5 stars
Jacke - 6 months ago
originally posted on elfcosmetics.com
I can't not have this product in my routine. It makes my skin feel so soft, and stays that way. I'd give this another star if there was less plastic and the amount in the bottle was visible and honest. I never know when I'm gonna hit bottom. 😭
Weird smell, a little plastixy
2 out of 5 stars
Thumbs down graphic, would not recommend
momo - 6 months ago, Verified purchaser
I really dislike the scent…let’s say odor. Just weird and unpleasant enough that I can’t use it again.
My Holy Grail!!!
5 out of 5 stars
Thumbs up graphic, would recommend
M - 9 months ago, Verified purchaser
This is my greatest skincare staple. It’s a little more lotiony than serumy, but it goes on super smooth and lightweight. It’s the most hydrating thing I’ve ever put on my face, it’s an actual miracle product!! I’ve heard it can cause breakouts for people with oily or acne-prone skin, but for those of us on the other end of the spectrum with dry skin, this is a must-have!! Target, PLEASE start carrying this in-store again!!!
Change the Packaging
2 out of 5 stars
krstyn - 9 months ago
originally posted on elfcosmetics.com
I actually really like this product and would buy it again, but I hate the packaging. When I couldn't pump anymore product, I twisted the cap off to scrape out the extras and realized that there was a rounded tube inside the main blue tube. So, would one need the blue, flat-bottomed container for it to stand upright? No, the Advanced Night Retinoid Serum also has 1.0 fl. oz. and has a flat-bottomed container. Is it to give the impression that there is more product in the container than there actually is? Is there a reason that recyclable plastic cannot be used? What is the purpose of this extra plastic?
In love
5 out of 5 stars
Lorine3347 - 10 months ago
originally posted on elfcosmetics.com
I used it during my skin care, I love it Perfect for my sensitive skin
Great serum
5 out of 5 stars
Lorine4733 - 10 months ago
originally posted on elfcosmetics.com
This skin care is perfect for sensitive skin I love it My face is hydrated and soft
SMELLS WEIRD AND BROKE ME OUT
1 out of 5 stars
Itjwbdbdndjdjnd - 1 year ago
originally posted on elfcosmetics.com
Don't buy this it may be at a good price point however it broke me out badly and it had an odd scent
Alright serum
3 out of 5 stars
liveloud - 1 year ago
originally posted on elfcosmetics.com
I feel like this one is not super hydrating. It has a strange smell and does not have much product in the bottle. Runs out quickly
Wonderful
5 out of 5 stars
- 1 year ago
originally posted on elfcosmetics.com
Great serum! My go to! So easy to use! Very light weight!
Lovely hydrating serum
5 out of 5 stars
Calicamocat - 1 year ago
originally posted on elfcosmetics.com
This serum has the texture of a lightweight lotion. I like using it as an extra layer between toney and lotion. I even got my boyfriend to start using it!
Love
4 out of 5 stars
Charlotte124 - 2 years ago
originally posted on elfcosmetics.com
Love it love it love it It is amazing for your skin.
Good
5 out of 5 stars
catelynp - 2 years ago
originally posted on elfcosmetics.com
Hydrating but is really a serum more like a moisturizer
My favourite
5 out of 5 stars
maora ds - 2 years ago
originally posted on elfcosmetics.com
This is my most favourite setting spray of all time! I use this nearly every day and the mist is so fine.
Not a serum
2 out of 5 stars
Thumbs down graphic, would not recommend
Cl88 - 2 years ago
This is not a serum. It’s very lightweight lotion and not very hydrating.