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Naturium Niacinamide Serum 12% Plus Zinc 2% - 1 fl oz: Paraben-Free, Contains Hyaluronic Acid, Vegan, Unscented - 2 of 4Naturium Niacinamide Serum 12% Plus Zinc 2% - 1 fl oz: Paraben-Free, Contains Hyaluronic Acid, Vegan, Unscented - 3 of 4Naturium Niacinamide Serum 12% Plus Zinc 2% - 1 fl oz: Paraben-Free, Contains Hyaluronic Acid, Vegan, Unscented - 4 of 4
Naturium Niacinamide Serum 12% Plus Zinc 2% - 1 fl oz: Paraben-Free, Contains Hyaluronic Acid, Vegan, Unscented - 1 of 4

Naturium Niacinamide Serum 12% Plus Zinc 2% - 1 fl oz: Paraben-Free, Contains Hyaluronic Acid, Vegan, Unscented

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At a glance

About this item

Highlights

  • Helps reduce the appearance of pores
  • Reduces the look of dark spots, for a more even looking complexion
  • Smooths appearance of fine lines and wrinkles

Description

Our concentrated niacinamide serum is formulated with pure 12% niacinamide and 2% zinc PCA, and is clinically proven to reduce the appearance of dark spots, pores, plus fines lines and wrinkles.
Scent: Unscented
Health Facts: Gluten-Free, Paraben-Free, Contains Niacinamide, Contains Hyaluronic Acid, Contains Vitamin E, No Fragrance Added, Vegan
Product Warning: Keep out of reach of children, eye irritant
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Oil Control, Fine Line Reduction, Skin Tone Improvement, Pore Reduction, Skin Texture Improvement
Recommended Skin Type: Oily, Extra Sensitive, Sensitive, Normal, Mature, Combination, Dry
TCIN: 80184048
UPC: 850010792064
Item Number (DPCI): 037-14-4184
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, niacinamide, propanediol, glycerin, zinc pca, polyacrylate crosspolymer-11, sodium hyaluronate, dimethicone, caprylyl glycol, phenoxyethanol, xanthan gum, potassium sorbate, glyceryl polyacrylate, tocopheryl acetate, hexylene glycol, citric acid.

Allergens & Warnings:

CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed.

Shipping details

Estimated ship dimensions: 5.66 inches length x 1.37 inches width x 1.37 inches height
Estimated ship weight: 0.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this product cruelty free

submitted by Mama22cats - 2 years ago

  • A: Hey, Great question! Yes, the Naturium Niacinamide Serum 12% claims cruelty free and vegan! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Is there a use by date/time frame for this?

submitted by MN - 3 years ago

  • A: Hey MN, Great quesiton! Generally, most skincare products can last 30 months on the shelf and 10-12 months after opening. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

  • A: Hello there! Our non-OTC products do not have printed expiration dates. This formula currently has a shelf life of two years unopened. Once opened, we recommend using it within twelve months. We hope this helps. Warm regards, The Naturium Team

    submitted byNaturium - 3 years ago
    Brand expert

Q: can i use this for dark circles around my eyes?

submitted by jenny - 5 years ago

  • A: Hi jenny! This serum will help with oil control, fine line reduction, skin tone improvement, pore reduction, and skin texture improvement. We recommend trying on of Naturium's eye creams for help reducing dark circles under eyes. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

  • A: We do not recommend using this serum too close to the eye area. For help with dark under-eye circles, we recommend trying our Multi-Peptide Eye Cream.

    submitted byNaturium - 5 years ago
    Brand expert

Q: Is this best for daytime use or night time use?

submitted by Ashley - 6 years ago

  • A: I have been using it both AM and PM with no issues, one pump. I pair it with a Vitamin C serum during the day and lots of sunscreen. I haven't had any issues but I also don't have sensitive skin.

    submitted byMaryR - 6 years ago

  • A: This serum can be used day, or night. With any morning skincare routine, make sure to apply an SPF as a final step.

    submitted byNaturium - 6 years ago
    Brand expert

Q: Is this safe to use during pregnancy and while breastfeeding?

submitted by Anne - 2 months ago

  • A: Hello there, When it comes to pregnancy/breastfeeding, we always recommend checking with your physician before using our formulas.

    submitted byNaturium - 2 months ago
    Brand expert

Q: Can this be used with the Azelaic Topical Acid?

submitted by Leticia - 7 months ago

  • A: Hello there, They can be layered due to our advanced delivery systems. Be sure to patch test, listen to your skin, and apply SPF daily.

    submitted byNaturium - 6 months ago
    Brand expert

Q: Which one do I use first, this or the vitamin C? I LOVE Naturium products!!!

submitted by Kelly - 9 months ago

  • A: Hello there! The order of application is up to you. Both formulas are extremely similar in consistency and pH-balanced for ease of use when layering. Patch test and apply SPF daily.

    submitted byNaturium - 9 months ago
    Brand expert

Q: Is this product oil free or noncomedogenic

submitted by mrshaywill - 10 months ago

  • A: Hello there, Thank you for your question. Our Niacinamide Serum 12% Plus Zinc 2% is not clinically tested for non-comedogenic properties and is oil-free.

    submitted byNaturium - 10 months ago
    Brand expert

Q: Can this be used on the bikini area

submitted by lee - 10 months ago

  • A: Hello there, Thank you for your question. We confirm we have not tested these formulas for use on the body.

    submitted byNaturium - 10 months ago
    Brand expert

Q: can i use this with retinol skinceutical 1% retinol

submitted by Angelwngs1 - 1 year ago

  • A: Hello there, We can’t comment on our compatibility with another brand or line. In theory, this should be fine just be sure to patch test before use and wear sunscreen daily.

    submitted byNaturium - 1 year ago
    Brand expert
See all questions (29)

Additional product information and recommendations

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Guests are saying

This serum has garnered a strong following among guests for its ability to enhance skin texture, hydration, and overall glow. Many guests appreciate its lightweight formula, which absorbs quickly without leaving a sticky residue. While some have experienced adverse reactions, the majority find it effective for controlling oil, reducing breakouts, and improving skin clarity. Its versatility makes it a staple in various skincare routines, appealing to those seeking a reliable solution for their skin concerns.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1551 reviews
    Improves Skin Texture: 3.9 out of 5
    Reduces Pores: 3.72 out of 5
    Improves Skin Tone: 3.93 out of 5
    Reduces Oily Skin: 3.74 out of 5
    Reduces Fine Lines: 3.42 out of 5
    74% would recommend
    189 recommendations
    5 out of 5 stars
    4 August, 2026Verified purchase

    Love! Soft and glowy skin!

    I love this serum. I have been using it for a year now my skin is soft and hydrated as well as glowy. This is now my go to serum.
    Isabella
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026Verified purchase

    (no review title)

    Tried this first last Christmas in a trial pack and loved it so much that I bought the full size.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 June, 2026Verified purchase

    Great Glow!

    Great serum, good on smooth and gives a great glow.
    CarlyLaura
    Improves Skin Texture: 4 out of 5
    Improves Skin Tone: 4 out of 5
    Reduces Fine Lines: 4 out of 5
    Reduces Oily Skin: 4 out of 5
    Reduces Pores: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 May, 2026

    Too harsh for sensitive skin

    I didn’t realize how strong 12% niacinamide is and my skin doesn’t like it. It caused redness and peeling for me.
    Brittney
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on Naturium
    Image

    I hope my sister like her present!

    I hope my sister likes her present for Mother’s Day! She loves skin care. Love Naturium!
    MTorres
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on Naturium
    Image

    So good!

    Such a good serum! I use this in the morning after washing my face and before my moisturizer and it’s truly a multi-beneficial serum. My skin is smoother and i notice less angry pimples showing up. I won’t skip a day of using this! I’m on my fourth bottle!
    Julia M
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 March, 2026Verified purchase

    Highly reccomend! Essential value!

    Natrium is one of my favorite skincare brands. These 2 elements are essential for anyone serious about skin health and anti-aging and the quality of this specific brand is not to be beat. You barely need any product for application so it’s a great value as well.
    MJ
    Improves Skin Texture: 5 out of 5
    Improves Skin Tone: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Reduces Oily Skin: 5 out of 5
    Reduces Pores: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 February, 2026Verified purchase

    The best niacinamide serum

    My favorite niacinamide serum! Wears great under makeup, controls oils throughout the day, brightens and evens my skin and post acne marks. I’ve tried other brands and consistently come back to this one. I’ve gone through over 6 bottles!
    Beth
    Improves Skin Texture: 5 out of 5
    Improves Skin Tone: 5 out of 5
    Reduces Fine Lines: 5 out of 5
    Reduces Oily Skin: 5 out of 5
    Reduces Pores: 5 out of 5
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    5 January, 2026
    originally posted on Naturium
    Image

    Forehead breakouts and irritation

    Caused breakouts for my skin unfortunately. Maybe the niacinamide and vitamin E were too high for me. It did feel moisturizing at first. Love a lot of their other products, this one just didn’t quite get it right.
    EveW
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    4 December, 2025
    originally posted on Naturium
    Image

    Disappointed

    Wanted to love this but unfortunately, it caused my whole body to break out in hives and my lips blew up. I normally do not have sensitive skin but this really made me react. Be careful
    amiller01
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 November, 2025

    Yes buy it!

    My holy grail. I have combination and acne prone skin. This does wonders for my skin! I love it. It helps to lower oil production and control breakouts. Highly recommend. I’ve purchased this twice already!
    Preci0310
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025Verified purchase

    (no review title)

    is been 3 weeks since I made this purchase and I can already see a difference.
    Debra
    Improves Skin Texture: 5 out of 5
    Improves Skin Tone: 4 out of 5
    Reduces Fine Lines: 3 out of 5
    Reduces Oily Skin: 3 out of 5
    Reduces Pores: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    So far so good!

    I switched to this instead of my normal niacinamide serum because I could pick it up at target while I was already there. It's more expensive but I like it so far! Naturium is a great brand - I've been using their multi-peptide serum for a long time!
    Lori K
    Improves Skin Texture: 5 out of 5
    Improves Skin Tone: 5 out of 5
    Reduces Fine Lines: 3 out of 5
    Reduces Oily Skin: 3 out of 5
    Reduces Pores: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    23 October, 2025Verified purchase

    (no review title)

    Amazing product! Magic in a bottle !
    Adrianna
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2025Verified purchase

    Saved my skin!

    Controls oil without drying skin. Perimenopause has triggered my rosacea to flare up… as I was on the hunt what products wouldn’t exasperate it, I read about niacinamide. This product has saved my skin… it controls my (hyper) oil production during the day while calming my rosacea. I use it before I put on the niacinamide gel cream. I also use the face wash. Highly recommend!
    maresy
    Improves Skin Texture: 5 out of 5
    Improves Skin Tone: 5 out of 5
    Reduces Fine Lines: 4 out of 5
    Reduces Oily Skin: 5 out of 5
    Reduces Pores: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2025Verified purchase

    (no review title)

    Great product. I have definitely noticed an improvement of skin texture and tone.
    AmberleeC
    Improves Skin Texture: 5 out of 5
    Improves Skin Tone: 5 out of 5
    Reduces Oily Skin: 3 out of 5
    Reduces Pores: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 September, 2025
    originally posted on Naturium
    Image

    Effective and gentle on skin

    My skin doesn’t get as oily during the day anymore and this product is gentle on my skin. Formulation is not too heavy or too light, it’s perfect!!
    Kat.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025
    originally posted on Naturium
    Image

    My skin hasn’t looked this good ever

    My dermatologist recommended it and I can’t do without it.
    GracieG
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2025Verified purchase

    Totally recommend!

    I’ve been using this product for about 6 weeks now and I can totally see the difference! I’ve had to cut out retinols and chemical exfoliants, so I wanted to find something that would still work on my skin. I’ve noticed my skin look more even.
    Melissa
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 July, 2025
    originally posted on Naturium
    Image

    Get it u want be disappointed

    I love this product it’s used in my routine daily and nightly my skin is so soft
    Did you find this review helpful?

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