California Residents
- California Consumer Privacy Act
If you are a Target Guest who is a California resident, then the information below also applies to you. The information reflects Target’s current practices and practices during the past 12 months. Certain terms used in this section have the meanings given to them in the California Consumer Privacy Act (“CCPA”). Note that this CCPA section only applies to Target Guests. The privacy notices for personal information collected in California in an employment or commercial context can be found on https://corporate.target.com/about/contact-help#privacy.
Categories of Personal Information Target Collects from or About Its Guests
- Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
- Characteristics of protected classifications (e.g., age, sex, race)
- Commercial information (e.g., products or services purchased, purchase history)
- Internet or other electronic network activity (e.g., browse or search history)
- Geolocation data (e.g., latitude or longitude)
- Audio, electronic, visual, or similar information (e.g., recording of Guest service calls)
- Inferences drawn from any of the above (e.g., preferences or characteristics)
Categories of Sources from Which Target Collects Personal Information About Guests (for more information, see the how is your information collected section of this privacy policy).
- Consumer Directly
- Advertising Networks
- Data analytics providers
- Government Entities
- Social networks
- Target subsidiaries
- Operating systems and platforms
- Data brokers
Business or Commercial Purposes for Which Target Collects, Shares (for Cross-Context Behavioral Advertising), or Sells Personal Information About Guests (also see the how is your information used section of this privacy policy).
- Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage or providing similar services;
- Providing advertising and marketing services;
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
- Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us;
- Helping to ensure security and integrity;
- Debugging to identify and repair errors that impair existing intended functionality;
- Undertaking internal research for technological development and demonstration; and
- Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
We do not collect or process Sensitive Personal Information (as defined by California law) for the purpose of inferring characteristics about individuals.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
Retention of Personal Information
We will retain your personal information in accordance with Target’s record retention requirements and policies which reflect business and legal considerations. Target will retain your personal information for the time period reasonably necessary to achieve the business and commercial purposes described in this Privacy Policy (including the California Residents section) or any other notice provided at the time of collection. Your personal information may be retained longer if required or permitted by applicable law.
Categories of Personal Information About Guests that Target Sells or Shares (for Cross-Context Behavioral Advertising) and Categories of Third Parties to Whom Personal Information Is Sold or Shared (for Cross-Context Behavioral Advertising)
Category of Personal Information
- Internet or other electronic network activity (e.g., “cookies” or other tracking tags)
- Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
- Commercial Information (e.g., products or services purchased, purchase history)
Category of Third Party
- Advertising Networks
- Merchant Partners
Target Does Not have Actual Knowledge that it Sells or Shares (for Cross-Context Behavioral Advertising) the Personal Information of Minors Under the Age of 16.
Categories of Personal Information Target Discloses for a Business Purpose and Categories of Third Parties to Whom Personal Information Is Disclosed for a Business Purpose
Category of Personal Information
- Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
- Characteristics of protected classifications (e.g., gender, age)
- Commercial information (e.g., products or services purchased, purchase history)
- Internet or other electronic network activity (e.g., browse or search history)
- Geolocation data (e.g., latitude or longitude)
- Audio, electronic, visual, or similar information (e.g., recording of Guest service calls)
- Inferences drawn from any of the above (e.g., preferences or characteristics)
Category of Third Party
- Advertising Networks
- Internet Service Providers
- Data Analytics Providers
- Government Entities
- Operating Systems and Platforms
- Legal, Risk, and Security
At your direction or request, or when you otherwise consent, we may share your information with third parties (e.g., if a guest provides explicit, opt-in consent to the linking and use of data with a specifically identified third party partner, such data may be linked and may be used by Target and/or the third party partner as described at the time consent is obtained, including for targeted advertising or advertising measurement purposes).
Non-Discrimination
Target will not discriminate against you because you exercise your rights. For example, Target will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, or do not sell request.
Target Circle is a voluntary loyalty program. By joining Target Circle, you receive:
- 1% Earnings: You earn 1%* when you shop to redeem at Target later or continue saving 5%** with your RedCard. You cannot receive the RedCard 5% instant savings and earn the Target Circle 1% in the same transaction.
- Hundreds of Deals: You get access to deals, plus offers just for you.
- Birthday Gift: You receive 5% off a shopping trip. Restrictions apply.
- Community Support: You help direct where Target gives in your community.
*Terms and restrictions apply to the 1% reward. Visit circle.target.com for details.
**Some restrictions apply. Program rules are available in store or at Target.com/RedCard.
Target Circle members may have opportunities to redeem offers for products or services at select partners. Although the partner’s offer is made available to you through Target Circle, Target is not responsible for the terms or fulfillment of the offer, and Target is not responsible for the partner’s products or services.
You may have the option to link your Target Circle account to an account you have at a select partner. When you link your Target Circle account to your account at the partner, Target and the partner will share and use information as described at the time you link your accounts. Your Target Circle account and your account at the partner will no longer be linked and you will no longer receive the benefits of linked accounts if 1) your Target Circle account is closed, deleted or suspended; 2) you opt out of the Target Circle program; or 3) your Target Circle account and your account at the partner are unlinked by you, by Target or by the partner. Target may provide information to the partner about applicable items you return to Target after your Target Circle account is unlinked from your account at the partner. Target is not responsible for the partner’s products or services. Contact the applicable partner for the partner’s terms and conditions, including the partner’s terms related to linking your Target Circle account to your account at the partner.
Under the CCPA, Target Circle is considered a Financial Incentive Program. In order to provide you with the incentives described above, we use personal information about you including your name, phone number, email address, purchase history, birthdate, etc. to identify you as a member of the program and provide you with relevant messaging, experiences and deals. These financial incentives are reasonably related to the value of the data you provide.
We incur a variety of expenses related to the Target Circle program. We make this investment in order to offer a more personalized and relevant Guest experience. Expenses associated with the program include the 1% earnings when you shop at Target, the 5% off discount on a shopping trip when you provide your birthday, and access to deals only available to Circle members. The expenses associated with the program incentives will vary as it is dependent on your engagement with the loyalty program, including your total annual spend at Target and frequency and depth of discounts you choose to use.
Categories of Personal Information implicated by Target Circle
- Identifiers (e.g., name, mailing address, email address, phone number, credit/debit card number)
- Characteristics of protected classifications (e.g., age, sex, race)
- Commercial information (e.g., products or services purchased, purchase history)
- Internet or other electronic network activity (e.g., browse or search history)
- Geolocation data (e.g., latitude or longitude)
- Inferences drawn from any of the above (e.g., preferences or characteristics)
To become a Target Circle member, you can choose to opt in and become a Target Circle member by asking a Team Member at a Target store, or by visiting Target.com/Circle
If you no longer wish to be a Target Circle member, you can opt out of Target Circle here. You have the right to opt out of Target Circle at any time. If you opt out of Target Circle, any accumulated Target Circle Earnings rewards and Community Giving Program votes will be deleted and you may not have access to other Target Circle benefits. If you later re-join Target Circle, any deleted Target Circle Earnings rewards or Community Giving Program votes will not be reinstated.
For Information on the Target Circle Terms & Conditions, Click Here.
If you are a California Resident, You Have the Following Rights Under the CCPA
- Right to request Target disclose Personal Information, or categories of Personal Information, it collects, uses, discloses, and sells or shares for cross-context behavioral advertising
- Right to request Target correct inaccurate personal information we maintain about you
- Right to request Target delete Personal Information we have collected from you
- Right to request Target opt you out of the sale of your Personal Information or sharing of your Personal Information for cross-context behavioral advertising. Note: Target will also treat Global Privacy Control browser signals as opt-out of sale/sharing requests.
Process Used to Verify an Access, Correction, and/or Deletion Request
If you are a Target Guest, you will be required to submit information about yourself that Target will use to determine if we have information about you. If we are able to locate information about you, then we will fulfill your access, correction and/or deletion request. If we are not able to verify your information, then we may provide you with a report that includes the categories of personal information we collect, use, disclose, and sell or share.
- If you have a Target.com account, your Access report will be placed in your account once it is ready. You will need to sign into your account to view your report.
- If you do not have a Target.com account, you will receive two emails when your Access report is ready. These emails will be sent to the email address you provided at the time you submitted your request. One email will contain a link to your report and a second email will contain a password needed to access the report.
If you are an authorized agent, then you will be required to submit your contact information as well as information about the Guest for whom you are making a request. As an authorized agent you will receive an email confirming that we have received the request along with a second email asking you to fill out a certification form confirming your information and certifying you have the right to make a request on behalf of the Guest. Once the report is ready, it will be sent to the email or physical address you have given us, depending on the delivery method you choose.
How to Submit a Verifiable Request (requests can be made no more than twice in a 12-month period)
You can submit a request using the methods listed below
- Access Requests: Contact the privacy information line at 1-800-831-6880 or click this link.
- Correction Requests: Contact the privacy information line at 1-800-831-6880 or Privacy.Request@target.com.
- Deletion Requests: Contact the privacy information line at 1-800-831-6880 or click this link.
- Do Not Sell or Share (for Cross-Context Behavioral Advertising) My Personal Information Requests: Click this link. Note: Target will also treat Global Privacy Control browser signals as opt-out of sale/sharing requests.
- Metrics
Below are metrics regarding Access, Delete and Do Not Sell My Personal Information requests submitted pursuant to the CCPA that Target received, fulfilled (in whole or in part), and denied between January 1, 2021 and December 31, 2021. These requests include all individuals, not just Californians. Note, some Guests chose to withdraw their request before it was fulfilled. These Guests are captured in the number of requests received category, but do not appear in the number of requests fulfilled/denied categories.
Access Requests
Number of Requests Received: 240
Number of Requests Fulfilled: 105
Number of Requests Denied: 120
Median Number of Days to Fulfill Requests: 14.78
Delete Requests
Number of Requests Received: 555
Number of Requests Fulfilled: 158
Number of Requests Denied: 387
Median Number of Days to Fulfill Requests: 39.5
Do Not Sell Requests
Number of Requests Received: 61,270
Number of Requests Fulfilled: 51,089
Number of Requests Denied: 10,181
Median Number of Days to Fulfill Requests: <1 day
- California Shine the Light
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to Target Corporation, Attn: California Shine the Light Inquiry, P.O. Box 9350 Minneapolis, MN 55440. Please allow 30 days for a response.
California Minors
If you are a California resident under 18 years old and a registered user, you can request that we remove content or information that you have posted to our website or other online services. Note that fulfilment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please call the privacy information line at 1-800-831-6880.
- Last update: 12/30/2022
Sponsored